{"id":1736,"date":"2012-07-15T16:43:52","date_gmt":"2012-07-15T19:43:52","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1736"},"modified":"2012-07-15T16:43:52","modified_gmt":"2012-07-15T19:43:52","slug":"metricas-de-google-analytics-podrian-estar-disponibles-en-adwords","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/metriche-da-google-analytics-potrebbero-essere-disponibili-in-adwords\/","title":{"rendered":"Le metriche di Google Analytics potrebbero essere disponibili in AdWords"},"content":{"rendered":"

Un desiderio della maggior parte degli utenti di AdWords \u00e8 sempre stato quello di poter visualizzare le principali metriche di Analytics direttamente nell'interfaccia di AdWords.<\/p>\n

Sebbene per qualche tempo gli account AdWords e Analytics possano essere collegati, cambiando le schede nel browser solo per vedere informazioni specifiche su una campagna, una parola chiave, ecc. \u00e8 abbastanza fastidioso e poco pratico.<\/p>\n

Secondo un post di Periscopix<\/a> (Consiglio di seguire il blog di questa agenzia!) Corrispondente al 12 luglio, Google potrebbe provare a incorporare questa opzione all'interno di "Personalizza colonne":<\/p>\n

\"AdWords<\/p>\n

Una volta l\u00ec vedremmo l'opzione di "Google Analytics" e le metriche che possiamo includere tra le colonne di dati della nostra interfaccia Adwords.<\/p>\n

\"Dati<\/p>\n

Essere in grado di visualizzare queste metriche direttamente in AdWords ci aiuter\u00e0 a conoscere molto meglio il valore reale che forniscono le parole chiave delle nostre campagne, poich\u00e9 sebbene una parola chiave possa non avere buoni risultati di conversione, a sua volta potrebbe avere valori molto buoni tempo speso sul sito o forse una frequenza di rimbalzo molto bassa.<\/p>\n

Insieme alla recente integrazione dello Strumento per ottimizzare il sito all'interno di Analytics, \u00e8 pi\u00f9 che chiaro che il piano a breve termine di Google \u00e8 quello di integrare molto di pi\u00f9 tutti i suoi servizi e strumenti.<\/p>\n

I ragazzi di Periscopix ammettono che attualmente possono visualizzare questa opzione solo in uno dei loro account e personalmente non vedo questa opzione in nessuno dei miei, tuttavia non vedo l'ora!<\/p>","protected":false},"excerpt":{"rendered":"

Un deseo de la mayor\u00eda de los usuarios de Adwords siempre ha sido poder visualizar las m\u00e9tricas principales de Analytics directamente en la interfase de Adwords. Si bien hace un tiempo se pueden enlazar cuentas de Adwords y Analytics, ir cambiando de pesta\u00f1as en el navegador solamente para ver un dato puntual sobre una campa\u00f1a,…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14],"class_list":["post-1736","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"\nM\u00e9tricas de Google Analytics podr\u00edan estar disponibles en Adwords - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"M\u00e9tricas de Google Analytics podr\u00edan estar disponibles en Adwords.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/les-metriques-de-google-analytics-pourraient-etre-disponibles-dans-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e9tricas de Google Analytics podr\u00edan estar disponibles en Adwords - 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