{"id":1747,"date":"2012-08-10T15:58:18","date_gmt":"2012-08-10T18:58:18","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1747"},"modified":"2012-08-10T15:59:45","modified_gmt":"2012-08-10T18:59:45","slug":"google-adwords-remarketing-se-vuelve-mas-facil","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/google-adwords-remarketing-diventa-piu-facile\/","title":{"rendered":"Google Adwords: il remarketing diventa pi\u00f9 facile!"},"content":{"rendered":"<p>Uno dei miei strumenti Google Adwords preferiti negli ultimi tempi \u00e8 senza dubbio il remarketing, tuttavia uno dei problemi principali con questo strumento \u00e8 che creare elenchi diversi era molto noioso poich\u00e9 dovevano essere inclusi codici diversi nelle pagine corrispondenti a ciascuna pronta.<\/p>\n<p>Questa particolarit\u00e0 ha comportato molti inconvenienti oltre l&#039;impraticabilit\u00e0, ma gli errori di implementazione che hanno causato una non corretta segmentazione degli elenchi non sono stati molto rari.<\/p>\n<p>Una delle ultime modifiche implementate da Adwords consente di creare diversi elenchi di remarketing da un unico codice e di segmentare gli elenchi in base all&#039;URL in cui \u00e8 implementato il codice.<\/p>\n<p><strong>Come funziona?<\/strong><\/p>\n<p><span style=\"color: #000000;\">Attualmente quando andiamo a Pubblico nella Libreria condivisa, se non abbiamo ancora estratto il codice di remarketing, troveremo il seguente messaggio che spiega il nuovo modo di creare elenchi di remarketing:<\/span><\/p>\n<p><span style=\"color: #000000;\"><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/08\/remarketing-google-adwords.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1748\" title=\"remarketing di google adwords\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/08\/remarketing-google-adwords.jpg\" alt=\"remarketing di google adwords\" width=\"779\" height=\"481\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/08\/remarketing-google-adwords.jpg 779w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/08\/remarketing-google-adwords-300x185.jpg 300w\" sizes=\"(max-width: 779px) 100vw, 779px\" \/><\/a><\/span><\/p>\n<p><span style=\"color: #000000;\">Dopo aver fatto clic su &quot;Imposta remarketing&quot;, otteniamo il codice di remarketing che dobbiamo aggiungere all&#039;intero sito.<\/span><\/p>\n<p><span style=\"color: #000000;\"><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/08\/remarketing-google-adwords-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1750\" title=\"remarketing google adwords 2\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/08\/remarketing-google-adwords-2.jpg\" alt=\"remarketing google adwords 2\" width=\"680\" height=\"557\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/08\/remarketing-google-adwords-2.jpg 680w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/08\/remarketing-google-adwords-2-300x245.jpg 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/a>Quando clicchiamo su \u00abContinua\u00bb abbiamo la possibilit\u00e0 di configurare il nostro primo elenco in base all&#039;URL in cui vogliamo inserire il cookie di remarketing per l&#039;utente.<\/span><\/p>\n<p><span style=\"color: #000000;\"><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/08\/remarketing-google-adwords-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1751\" title=\"remarketing google adwords 3\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/08\/remarketing-google-adwords-3.jpg\" alt=\"remarketing google adwords 3\" width=\"755\" height=\"545\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/08\/remarketing-google-adwords-3.jpg 755w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/08\/remarketing-google-adwords-3-300x216.jpg 300w\" sizes=\"(max-width: 755px) 100vw, 755px\" \/><\/a>Se clicchiamo su &quot;Annulla&quot; senza effettuare alcuna configurazione, avremo a disposizione solo l&#039;elenco principale in cui vengono conteggiati tutti gli utenti a cui \u00e8 stato inserito il cookie di remarketing.<\/span><\/p>\n<p><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-1755\" title=\"remarketing di google adwords 4\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/08\/remarketing-google-adwords-41-1024x312.jpg\" alt=\"remarketing di google adwords 4\" width=\"620\" height=\"188\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/08\/remarketing-google-adwords-41-1024x312.jpg 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/08\/remarketing-google-adwords-41-300x91.jpg 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2012\/08\/remarketing-google-adwords-41.jpg 1083w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><br \/>\nNel caso in cui abbiamo configurato una lista, ad esempio di utenti che hanno visitato una specifica categoria del sito, sono arrivati alla fine del carrello o hanno visitato un particolare sottodominio, dovremmo vedere tutte le liste create su quella schermata.<\/span><\/p>\n<p><span style=\"color: #000000;\">Implementando il codice di Remarketing in tutte le pagine del sito corrispondenti all&#039;account Adwords e creando elenchi per URL, possiamo creare campagne di Remarketing molto ben segmentate in modo semplice e veloce.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Una de mis herramientas favoritas de Google Adwords en este \u00faltimo tiempo es sin lugar a dudas Remarketing, sin embargo uno de los principales problemas con esta herramienta es que crear diferentes listas resultaba muy tedioso ya que se deb\u00edan incluir distintos c\u00f3digos en las p\u00e1ginas correspondientes a cada lista. Esta particularidad tra\u00eda muchos inconvenientes&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1747","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Adwords: Remarketing se vuelve m\u00e1s f\u00e1cil! - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google Adwords: Remarketing se vuelve m\u00e1s f\u00e1cil!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/google-adwords-remarketing-diventa-piu-facile\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Adwords: Remarketing se vuelve m\u00e1s f\u00e1cil! 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