{"id":1799,"date":"2012-11-11T23:16:27","date_gmt":"2012-11-12T02:16:27","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1799"},"modified":"2012-11-11T23:20:33","modified_gmt":"2012-11-12T02:20:33","slug":"utiliza-adwords-para-email-marketing-communication-ad-extensions","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/it\/google\/usa-adwords-per-estensioni-annuncio-comunicazione-marketing-email\/","title":{"rendered":"Utilizza AdWords per l'email marketing: estensioni annuncio di comunicazione"},"content":{"rendered":"

Una delle opzioni AdWords pi\u00f9 interessanti attualmente in versione beta \u00e8 "Estensioni di comunicazione" o "Estensioni di comunicazione".<\/p>\n

Questa opzione ci consente di aggiungere un'estensione ai nostri annunci da cui gli utenti possono iscriversi tramite il loro indirizzo email per ricevere offerte o la nostra newsletter.<\/p>\n

Esempio:<\/strong><\/p>\n

\"estensioni<\/a><\/p>\n

Uno dei chiari vantaggi di questo tipo di estensione \u00e8 che possiamo acquisire le informazioni di contatto di un potenziale cliente direttamente nel motore di ricerca, senza la necessit\u00e0 che acceda al nostro atterraggio al costo di un clic.<\/p>\n

Attualmente le estensioni di comunicazione possono essere utilizzate per i seguenti scopi:<\/p>\n

1) Richiedi una chiamata:<\/strong> L'utente pu\u00f2 inserire il proprio numero di telefono per richiedere una chiamata dall'agenzia pubblicitaria.<\/p>\n

2) Richiedi un'e-mail: <\/strong>L'utente inserisce un indirizzo email nell'estensione annuncio per richiedere il contatto tramite email.<\/p>\n

3) Iscriviti a una newsletter: <\/strong>Puoi anche semplicemente invitare l'utente a iscriversi alla newsletter dell'inserzionista.<\/p>\n

Sebbene questo potente strumento sia ancora in versione beta, oserei dire che \u00e8 un utile componente aggiuntivo per la generazione di database praticamente per la strategia di email marketing di qualsiasi inserzionista.<\/p>\n

Speriamo che in breve tempo sia a disposizione di tutti gli inserzionisti \ud83d\ude42<\/p>","protected":false},"excerpt":{"rendered":"

Una de de las opciones m\u00e1s interesantes de Adwords que actualmente se encuentra en fase Beta es \u00abCommunication Extensions\u00bb o \u00abExtensiones de Comunicaci\u00f3n\u00bb. Esta opci\u00f3n nos permite agregar una extensi\u00f3n a nuestros anuncios desde la cual los usuarios pueden suscribirse a trav\u00e9s de su direcci\u00f3n de email a recibir ofertas o a nuestro newsletter. Ejemplo:…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[132,14,8],"class_list":["post-1799","post","type-post","status-publish","format-standard","hentry","category-google","tag-email-marketing","tag-google-adwords","tag-posicionamiento-web"],"aioseo_notices":[],"yoast_head":"\nUtiliza Adwords para Email Marketing: Communication Ad Extensions - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Communication Ad Extensions o Extensiones de Comunicaci\u00f3n es una poderosa herramienta de Adwords actualmente en Beta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/it\/google\/use-adwords-for-email-marketing-communication-ad-extensions\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Utiliza Adwords para Email Marketing: Communication Ad Extensions - 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