{"id":1827,"date":"2013-02-25T16:10:19","date_gmt":"2013-02-25T19:10:19","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1827"},"modified":"2013-02-25T20:57:47","modified_gmt":"2013-02-25T23:57:47","slug":"administrador-de-etiquetas-de-google","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/google-tag-manager-2\/","title":{"rendered":"Google Tag Manager"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Uno dei fastidi frequenti riguarda l'implementazione dei diversi tag o tag per poter monitorare le conversioni, generare il pool di cookie per l'elenco di remarketing, ecc.<\/p>\n

Per facilitare questo compito, Google ha sviluppato lo strumento Tag Manager<\/strong> o Tag Manager in inglese, da cui possiamo gestire tutti i tag che utilizziamo da un'unica piattaforma e senza la necessit\u00e0 di modificare manualmente il codice sorgente dei nostri siti web.<\/p>\n

Come funziona Tag Manager?<\/strong><\/p>\n

Questo strumento funziona attraverso una singola etichetta, che chiamano frammento di contenitore, che verr\u00e0 utilizzata per gestire il resto delle etichette che usiamo dal Gestore etichette.<\/p>\n

Lo snippet contenitore dovrebbe essere implementato su tutte le pagine del sito web, in modo simile ai tag di Google Analytics o di remarketing.<\/p>\n

Il vantaggio pi\u00f9 importante \u00e8 la facilit\u00e0 con cui i diversi tag che utilizziamo sul sito possono essere gestiti senza la necessit\u00e0 di ricorrere a un programmatore o toccare direttamente il codice sorgente, il che riduce notevolmente i tempi di implementazione e diminuisce la possibilit\u00e0 di errori.<\/p>\n

Sembra fantastico, ma cosa faccio adesso?<\/strong><\/p>\n

1) Per iniziare dobbiamo creare un account su google.com\/tagmanager<\/a><\/p>\n

2) Crea uno snippet del contenitore e distribuiscilo su tutte le pagine del sito web.<\/p>\n

3) Mappare il sito, pensando alle pagine in cui dovr\u00e0 essere attivato ogni tag che utilizzeremo in esso.<\/p>\n

4) Crea le etichette, le regole, ecc. secondo la mappatura che abbiamo precedentemente effettuato.<\/p>\n

5) Testare le modifiche con lo strumento Debug e anteprima<\/a><\/p>\n

6) Attiva le modifiche apportate e rimuovi tutti i tag che abbiamo utilizzato in precedenza sul sito. Ecco!<\/strong><\/p>\n

Chiaramente Google cerca sempre pi\u00f9 di integrare i suoi vari prodotti in un'unica piattaforma e con Tag Manager aiuta davvero a semplificare molto il lavoro da fare.<\/p>","protected":false},"excerpt":{"rendered":"

Una de las molestias frecuentes es lidiar con la implementaci\u00f3n de las distintas etiquetas o tags para poder realizar el seguimiento de conversiones, generar el cookie pool para la lista de remarketing, etc. Para facilitar esta tarea Google desarroll\u00f3 la herramienta Administrador de Etiquetas o Tag Manager en ingl\u00e9s, desde la cual podemos gestionar todas…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14,139],"class_list":["post-1827","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords","tag-google-analytics"],"aioseo_notices":[],"yoast_head":"\nAdministrador de Etiquetas de Google - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Administrador de Etiquetas o TagManager de Google. 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