{"id":1863,"date":"2013-06-25T19:17:34","date_gmt":"2013-06-25T22:17:34","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1863"},"modified":"2013-06-25T19:17:34","modified_gmt":"2013-06-25T22:17:34","slug":"remarketing-para-busqueda","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/remarketing-for-search\/","title":{"rendered":"Il remarketing per la ricerca non \u00e8 pi\u00f9 beta!"},"content":{"rendered":"<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/06\/google-adwords-search-remarketing.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1864\" title=\"remarketing di ricerca di google adwords\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/06\/google-adwords-search-remarketing.gif\" alt=\"\" width=\"210\" height=\"126\" \/><\/a>Google ha appena annunciato oggi tramite il <a href=\"http:\/\/adwords.blogspot.com.ar\/2013\/06\/bringing-intent-context-and-audience.html\">Blog ufficiale di AdWords<\/a> Gli elenchi per il remarketing per gli annunci della rete di ricerca saranno disponibili nei prossimi giorni per tutti gli inserzionisti che utilizzano campagne avanzate.<\/p>\n<p>Personalmente ho sentimenti contrastanti con le campagne &quot;Avanzate&quot;, da un lato gli inserzionisti perdono molta libert\u00e0 e flessibilit\u00e0 nel modo di gestire le nostre campagne, soprattutto nel campo del targeting per dispositivi, ma dall&#039;altro emergeranno tanti ottimi strumenti nel tempo a questo nuovo tipo di campagna.<\/p>\n<p>Nel caso del remarketing per la ricerca, fondamentalmente avremo la possibilit\u00e0 di offrire offerte personalizzate sulla rete di ricerca per gli utenti che hanno precedentemente visitato il nostro sito web.<\/p>\n<p><strong>Ci\u00f2 offre due vantaggi principali:<\/strong><\/p>\n<p><strong>1)<\/strong> Possiamo aumentare la visibilit\u00e0 dei nostri annunci per utenti di alto valore, nel caso in cui offriamo prodotti \/ servizi di valore diverso possiamo offrire CPC pi\u00f9 elevati per gli utenti che hanno visitato le pagine del nostro sito Web corrispondenti ai prodotti \/ servizi di livello superiore o costo.<\/p>\n<p><strong>2) <\/strong>Interessante anche la possibilit\u00e0 di ottenere migliori ritorni sulle parole chiave generiche.<\/p>\n<p>Normalmente \u00e8 difficile ottenere buoni risultati con parole chiave molto generiche poich\u00e9 l&#039;intenzione di ricerca \u00e8 molto ampia, tuttavia se utilizziamo il remarketing per mostrare annunci solo agli utenti che in precedenza erano interessati ai nostri prodotti e servizi, possiamo fare un uso migliore di queste parole. chiave poich\u00e9 filtreremo tutte le ricerche con un&#039;intenzione non molto pertinente per la nostra attivit\u00e0.<\/p>\n<p><strong>Ma funziona veramente?<\/strong><\/p>\n<p>Il remarketing per la ricerca \u00e8 stato in versione beta per vari annunci in Europa per diversi mesi, secondo gli studi di Google i risultati sono stati piuttosto positivi.<\/p>\n<p>Ad esempio, Tirendo (un rivenditore europeo di pneumatici per auto) ha registrato un aumento di 161% nel tasso di conversione dei suoi annunci di remarketing di ricerca con un CPA 43% inferiore.<\/p>\n<p><strong>FREDDO! Ma come lo implemento?<\/strong><\/p>\n<p>Secondo l&#039;annuncio di Google, il remarketing per la ricerca condivide lo stesso tag e lo stesso strumento di gestione degli elenchi del remarketing per la Rete Display, quindi questa opzione pu\u00f2 essere utilizzata immediatamente se hai gi\u00e0 elenchi per il remarketing nel tuo account.<\/p>\n<p>Personalmente, non appena il remarketing di ricerca sar\u00e0 disponibile per tutti gli inserzionisti, lo tester\u00f2 con i miei clienti, poich\u00e9 sono certo che sar\u00e0 uno strumento molto utile per migliorare il ritorno sull&#039;investimento!<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Google acaba de anunciar hoy a trav\u00e9s del blog oficial de Adwords que las listas de Remarketing para anuncios de b\u00fasqueda estar\u00e1n disponibles en los pr\u00f3ximos d\u00edas para todos los anunciantes que utilicen campa\u00f1as avanzadas. Personalmente tengo sentimientos encontrados con las campa\u00f1as \u00abAvanzadas\u00bb, por un lado los anunciantes perdemos mucha libertad y flexibilidad en la&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14],"class_list":["post-1863","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Remarketing para B\u00fasqueda sale del beta! - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Remarketing para B\u00fasqueda sale de su versi\u00f3n beta y estar\u00e1 disponible para todos los usuarios de Google Adwords.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/remarketing-for-search\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Remarketing para B\u00fasqueda sale del beta! 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