{"id":1881,"date":"2013-09-20T17:49:43","date_gmt":"2013-09-20T20:49:43","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1881"},"modified":"2013-09-20T17:55:00","modified_gmt":"2013-09-20T20:55:00","slug":"importar-conversiones-offline-en-adwords","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/import-offline-conversions-into-adwords\/","title":{"rendered":"Importa conversioni offline in AdWords"},"content":{"rendered":"<p>Una delle maggiori sfide per alcuni inserzionisti \u00e8 essere in grado di determinare il valore di AdWords nella generazione di vendite chiuse offline, poich\u00e9 molti inserzionisti utilizzano i loro siti Web principalmente per acquisire lead e quindi chiudere le vendite con un venditore offline.<\/p>\n<p>In precedenza, solo i moduli di contatto inviati grazie agli annunci AdWords potevano essere misurati come conversioni, ma grazie alla possibilit\u00e0 di importare le conversioni, ora \u00e8 anche possibile assegnare le vendite completate offline alle parole chiave e agli annunci corrispondenti.<\/p>\n<p>A tal fine, \u00e8 necessario salvare l &#039;&quot;ID&quot; del clic, che viene visualizzato nell&#039;URL di destinazione come una variabile denominata &quot;GCLID&quot; quando abilitiamo la codifica automatica.<\/p>\n<p>Queste informazioni devono essere salvate in un cookie e inviate insieme al modulo di contatto per un successivo monitoraggio.<\/p>\n<p><strong>Esempio di URL con codifica automatica<\/strong><\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/Captura-de-pantalla-2013-09-20-a-las-17.30.58.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1882\" title=\"Screenshot 2013-09-20 alle 17.30.58\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/Captura-de-pantalla-2013-09-20-a-las-17.30.58.png\" alt=\"GCLID AdWords\" width=\"466\" height=\"38\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/Captura-de-pantalla-2013-09-20-a-las-17.30.58.png 466w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/Captura-de-pantalla-2013-09-20-a-las-17.30.58-300x24.png 300w\" sizes=\"(max-width: 466px) 100vw, 466px\" \/><\/a><\/p>\n<p>Quindi le conversioni vanno importate tramite la nuova opzione di conversione, l&#039;ideale \u00e8 importarle periodicamente in base alle esigenze della campagna, normalmente le conversioni vanno importate settimanalmente o mensilmente.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/Captura-de-pantalla-2013-09-20-a-las-17.30.09.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1883\" title=\"Screenshot 2013-09-20 alle 17.30.09\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/Captura-de-pantalla-2013-09-20-a-las-17.30.09.png\" alt=\"Importa le conversioni offline in AdWords\" width=\"466\" height=\"239\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/Captura-de-pantalla-2013-09-20-a-las-17.30.09.png 466w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/Captura-de-pantalla-2013-09-20-a-las-17.30.09-300x153.png 300w\" sizes=\"(max-width: 466px) 100vw, 466px\" \/><\/a><\/p>\n<p>Il grafico seguente illustra il processo di monitoraggio delle conversioni offline.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/adwords-importacion-de-conversiones.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1885\" title=\"adwords-import-conversions\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/adwords-importacion-de-conversiones.jpg\" alt=\"\" width=\"1275\" height=\"1200\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/adwords-importacion-de-conversiones.jpg 1275w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/adwords-importacion-de-conversiones-820x772.jpg 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/adwords-importacion-de-conversiones-300x282.jpg 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2013\/09\/adwords-importacion-de-conversiones-1024x963.jpg 1024w\" sizes=\"(max-width: 1275px) 100vw, 1275px\" \/><\/a>Questa opzione di importazione delle conversioni \u00e8 particolarmente importante per quegli inserzionisti che utilizzano AdWords per generare lead da potenziali clienti e quindi chiudere le vendite con mezzi che normalmente non sono misurabili dal sistema.<\/p>\n<p>Alcuni CRM popolari come SalesForce e SugarCRM hanno gi\u00e0 l&#039;integrazione per questa opzione di importazione della conversione.<\/p>\n<p>Nel seguente collegamento \u00e8 possibile visualizzare ulteriori informazioni su di esso:\u00a0<a href=\"https:\/\/support.google.com\/adwords\/answer\/2998031?hl=es\">https:\/\/support.google.com\/adwords\/answer\/2998031?hl=es<\/a><\/p>\n<p>Fontana: <a href=\"http:\/\/www.juanmerodio.com\/2013\/importador-de-conversiones-de-adwords-funcionalidad-para-analizar-las-conversiones-offline\/\">Juan Merodio<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Uno de los desaf\u00edos m\u00e1s importantes para algunos anunciantes es poder determinar el valor que tiene Adwords para generar ventas que se cierran offline, ya que muchos anunciantes utilizan sus sitios web principalmente para captar clientes potenciales y luego cerrar sus ventas con un vendedor de forma offline. Anteriormente solo se pod\u00edan medir como conversi\u00f3n&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1881","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Importar Conversiones Offline en Adwords - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Adwords permite desde hace poco tiempo la opci\u00f3n de importar datos de conversiones concretadas de forma offline para asignarlas a las palabras clave correspondientes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/import-offline-conversions-into-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Importar Conversiones Offline en Adwords - 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