{"id":214,"date":"2009-12-06T23:26:32","date_gmt":"2009-12-07T02:26:32","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=214"},"modified":"2009-12-06T23:26:32","modified_gmt":"2009-12-07T02:26:32","slug":"seo-que-es-el-porcentaje-de-rebote-bounce-rate","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/it\/seo-posizionamento-web\/seo-what-is-bounce-rate-bounce-rate\/","title":{"rendered":"SEO: cos&#039;\u00e8 la frequenza di rimbalzo?"},"content":{"rendered":"<p>Conversando con <a href=\"http:\/\/www.twitter.com\/chicaseo\">@chicaseo<\/a> Su Twitter mi \u00e8 venuta l&#039;idea per questo articolo, spiegher\u00f2 semplicemente di cosa tratta la frequenza di rimbalzo che vediamo in Google Analytics e demistificher\u00f2 un paio di miti attorno ad essa.<\/p>\n<p><strong>Qual \u00e8 la frequenza di rimbalzo o la frequenza di rimbalzo?<\/strong><\/p>\n<p>Non \u00e8 altro che la percentuale di persone che entrano nel nostro sito e se ne vanno senza vederne un&#039;altra pagina.<\/p>\n<p><strong>Mito: pi\u00f9 bassa \u00e8 la frequenza di rimbalzo, migliore \u00e8 l&#039;ottimizzazione del nostro sito.<\/strong><\/p>\n<p>Questo pu\u00f2 essere vero per la maggior parte dei siti, ma poich\u00e9 tutti i dati non sono n\u00e9 buoni n\u00e9 cattivi di per s\u00e9, dipende dal contesto assegnato per determinare se ci sta aiutando o meno a raggiungere i nostri obiettivi.<\/p>\n<p>Ad esempio, Wikipedia dovrebbe avere una frequenza di rimbalzo molto alta poich\u00e9 quando si cerca un&#039;informazione specifica su una figura storica o qualcosa del genere, tende ad entrare per cercare solo quell&#039;informazione e poi a uscire.<\/p>\n<p>Il sito ha raggiunto il suo obiettivo (fungere da enciclopedia di riferimento universale), quindi un&#039;elevata frequenza di rimbalzo non prova il contrario.<\/p>\n<p>La stessa cosa accade a me per esempio in siti o articoli in cui parlo gi\u00e0 di un argomento molto specifico <strong>che molto probabilmente il navigatore ha cercato solo informazioni specifiche <\/strong>su un argomento per qualcosa che devi fare presto e non hai interesse o tempo in questo momento per leggere altri articoli.<\/p>\n<p>Forse se il nostro sito vende qualcosa e una pagina di prodotto ha una frequenza di rimbalzo elevata (gli utenti non vanno al modulo di acquisto, ad esempio) <strong>l\u00ec se un&#039;alta percentuale di rimbalzo dovesse allarmarci <\/strong>e vedere se apportando modifiche al design o al copywriting possiamo migliorare quella situazione.<\/p>\n<p>Ci sono molti articoli su cosa sia la frequenza di rimbalzo, ma l&#039;unica cosa che volevo sottolineare \u00e8 l&#039;importanza di vedere tutti i dati come un insieme che determina se stiamo andando bene verso il nostro obiettivo finale, <strong>non esiste una frequenza di rimbalzo ideale<\/strong>.<\/p>\n<p>Questo varia in ogni caso e fa parte del lavoro di un SEO determinare se la nostra frequenza di rimbalzo \u00e8 conforme al nostro sito Web o blog e quali modifiche potremmo apportare per adattarla ai nostri obiettivi.<\/p>","protected":false},"excerpt":{"rendered":"<p>Conversando con @chicaseo en Twitter se me ocurri\u00f3 la idea para este art\u00edculo, sencillamente voy a explicar de qu\u00e9 se trata el porcentaje de rebote que vemos en el Google Analytics y desmitificar un par de mitos en torno a \u00e9l. Qu\u00e9 es el porcentaje de rebote o bounce rate? No es nada m\u00e1s que&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[8,9],"class_list":["post-214","post","type-post","status-publish","format-standard","hentry","category-posicionamiento-web-seo","tag-posicionamiento-web","tag-seo"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO: Qu\u00e9 es el Porcentaje de Rebote (bounce rate)? - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"SEO: Qu\u00e9 es el porcentaje de rebote (bounce rate)? 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