{"id":221,"date":"2009-12-08T13:18:39","date_gmt":"2009-12-08T16:18:39","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=221"},"modified":"2009-12-08T13:19:28","modified_gmt":"2009-12-08T16:19:28","slug":"palabras-clave-long-tail-y-la-rueda-de-busquedas","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/it\/seo-posizionamento-web\/parole-chiave-a-coda-lunga-e-ruota-di-ricerca\/","title":{"rendered":"Parole chiave a coda lunga e rotella di ricerca"},"content":{"rendered":"<p>In un precedente articolo ho parlato <a href=\"https:\/\/guillermopareja.com\/it\/marketing-digitale\/parole-chiave-seo-coda-lunga-contro-parole-chiave-generiche\/\">parole chiave a coda lunga<\/a>, delle sue caratteristiche e utilit\u00e0, una delle sue migliori caratteristiche \u00e8 la capacit\u00e0 di portare traffico pi\u00f9 qualificato con maggiori intenti commerciali.<\/p>\n<p>Tuttavia, come per tutto ci\u00f2 che riguarda le parole chiave, pu\u00f2 darsi che una parola chiave che ci \u00e8 sembrata eccezionale finisca senza portare i risultati che ci aspettavamo.<\/p>\n<p>A meno che non facciamo una campagna di prova con AdWords<strong> <\/strong>Per valutare i tassi di conversione prima di dedicarci al posizionamento ci sono pochi strumenti SEO che possono aiutarci in modo affidabile come mettere in azione le parole chiave.<\/p>\n<p>Un ottimo strumento che possiamo utilizzare per scopi SEO per trovare parole chiave a coda lunga \u00e8 il<strong> Wonder Wheel di Google<\/strong>, chiama <strong>Ruota di ricerca<\/strong> In spagnolo, il suo modo di lavorare \u00e8 semplice ma potente, quando si esegue una ricerca ci mostra le parole chiave correlate e facendo clic su di esse possiamo vedere pi\u00f9 parole e frasi correlate.<\/p>\n<p>Questa \u00e8 un&#039;informazione molto importante poich\u00e9 \u00e8 Google stessa che ci dice quali ricerche sono correlate a una parola chiave e le espande a frasi a coda lunga che hanno attualmente buoni volumi di ricerca e sono pertinenti, quindi possiamo espandere le frasi a coda lunga ad altri frasi ancora pi\u00f9 puntuali e precise.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-222\" title=\"google-wonder-wheel-search-wheel\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2009\/12\/google-wonder-wheel-rueda-de-busqueda.jpg\" alt=\"google-wonder-wheel-search-wheel\" width=\"400\" height=\"237\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2009\/12\/google-wonder-wheel-rueda-de-busqueda.jpg 400w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2009\/12\/google-wonder-wheel-rueda-de-busqueda-300x178.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>E per cosa usi la rotella di ricerca? \ud83d\ude42<\/p>","protected":false},"excerpt":{"rendered":"<p>En un art\u00edculo anterior habl\u00e9 sobre las palabras clave long tail, sus caracter\u00edsticas y utilidad, una de sus mejores caracter\u00edsticas es la capacidad de traer tr\u00e1fico m\u00e1s calificado y con mayor intenci\u00f3n comercial. Sin embargo como con todo lo relacionado a palabras clave puede ser que una palabra clave que nos parec\u00eda genial termine sin&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[24,8,25,9],"class_list":["post-221","post","type-post","status-publish","format-standard","hentry","category-posicionamiento-web-seo","tag-google-wonder-wheel","tag-posicionamiento-web","tag-rueda-de-busqueda-de-google","tag-seo"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Palabras clave long tail y la Rueda de B\u00fasquedas - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Un art\u00edculo que explica la utilidad del Google Wonder Wheel, rueda de b\u00fasqueda en espa\u00f1ol en cuanto a SEO y palabras clave Long Tail.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/it\/seo-posizionamento-web\/parole-chiave-a-coda-lunga-e-ruota-di-ricerca\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Palabras clave long tail y la Rueda de B\u00fasquedas - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Un art\u00edculo que explica la utilidad del Google Wonder Wheel, rueda de b\u00fasqueda en espa\u00f1ol en cuanto a SEO y palabras clave Long Tail.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/it\/seo-posizionamento-web\/parole-chiave-a-coda-lunga-e-ruota-di-ricerca\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2009-12-08T16:18:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2009-12-08T16:19:28+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2009\/12\/google-wonder-wheel-rueda-de-busqueda.jpg\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/posicionamiento-web-seo\/palabras-clave-long-tail-y-la-rueda-de-busquedas\/\",\"url\":\"https:\/\/guillermopareja.com\/posicionamiento-web-seo\/palabras-clave-long-tail-y-la-rueda-de-busquedas\/\",\"name\":\"Palabras clave long tail y la Rueda de B\u00fasquedas - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/guillermopareja.com\/posicionamiento-web-seo\/palabras-clave-long-tail-y-la-rueda-de-busquedas\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/guillermopareja.com\/posicionamiento-web-seo\/palabras-clave-long-tail-y-la-rueda-de-busquedas\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2009\/12\/google-wonder-wheel-rueda-de-busqueda.jpg\",\"datePublished\":\"2009-12-08T16:18:39+00:00\",\"dateModified\":\"2009-12-08T16:19:28+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"description\":\"Un art\u00edculo que explica la utilidad del Google Wonder Wheel, rueda de b\u00fasqueda en espa\u00f1ol en cuanto a SEO y palabras clave Long Tail.\",\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/posicionamiento-web-seo\/palabras-clave-long-tail-y-la-rueda-de-busquedas\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/posicionamiento-web-seo\/palabras-clave-long-tail-y-la-rueda-de-busquedas\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/guillermopareja.com\/posicionamiento-web-seo\/palabras-clave-long-tail-y-la-rueda-de-busquedas\/#primaryimage\",\"url\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2009\/12\/google-wonder-wheel-rueda-de-busqueda.jpg\",\"contentUrl\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2009\/12\/google-wonder-wheel-rueda-de-busqueda.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/posicionamiento-web-seo\/palabras-clave-long-tail-y-la-rueda-de-busquedas\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Palabras clave long tail y la Rueda de B\u00fasquedas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.\",\"sameAs\":[\"http:\/\/guillermopareja.com\"],\"url\":\"https:\/\/guillermopareja.com\/it\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Palabras clave long tail y la Rueda de B\u00fasquedas - Marketing y Anal\u00edtica Digital","description":"Un art\u00edculo que explica la utilidad del Google Wonder Wheel, rueda de b\u00fasqueda en espa\u00f1ol en cuanto a SEO y palabras clave Long Tail.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/guillermopareja.com\/it\/seo-posizionamento-web\/parole-chiave-a-coda-lunga-e-ruota-di-ricerca\/","og_locale":"it_IT","og_type":"article","og_title":"Palabras clave long tail y la Rueda de B\u00fasquedas - Marketing y Anal\u00edtica Digital","og_description":"Un art\u00edculo que explica la utilidad del Google Wonder Wheel, rueda de b\u00fasqueda en espa\u00f1ol en cuanto a SEO y palabras clave Long Tail.","og_url":"https:\/\/guillermopareja.com\/it\/seo-posizionamento-web\/parole-chiave-a-coda-lunga-e-ruota-di-ricerca\/","og_site_name":"Marketing y Anal\u00edtica Digital","article_publisher":"https:\/\/www.facebook.com\/consultorgoogleadwords\/","article_published_time":"2009-12-08T16:18:39+00:00","article_modified_time":"2009-12-08T16:19:28+00:00","og_image":[{"url":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2009\/12\/google-wonder-wheel-rueda-de-busqueda.jpg"}],"author":"Guillermo Pareja","twitter_card":"summary_large_image","twitter_creator":"@guillepareja","twitter_site":"@guillepareja","twitter_misc":{"Scritto da":"Guillermo Pareja","Tempo di lettura stimato":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/guillermopareja.com\/posicionamiento-web-seo\/palabras-clave-long-tail-y-la-rueda-de-busquedas\/","url":"https:\/\/guillermopareja.com\/posicionamiento-web-seo\/palabras-clave-long-tail-y-la-rueda-de-busquedas\/","name":"Palabras clave long tail y la Rueda de B\u00fasquedas - Marketing y Anal\u00edtica Digital","isPartOf":{"@id":"https:\/\/guillermopareja.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/guillermopareja.com\/posicionamiento-web-seo\/palabras-clave-long-tail-y-la-rueda-de-busquedas\/#primaryimage"},"image":{"@id":"https:\/\/guillermopareja.com\/posicionamiento-web-seo\/palabras-clave-long-tail-y-la-rueda-de-busquedas\/#primaryimage"},"thumbnailUrl":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2009\/12\/google-wonder-wheel-rueda-de-busqueda.jpg","datePublished":"2009-12-08T16:18:39+00:00","dateModified":"2009-12-08T16:19:28+00:00","author":{"@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88"},"description":"Un art\u00edculo que explica la utilidad del Google Wonder Wheel, rueda de b\u00fasqueda en espa\u00f1ol en cuanto a SEO y palabras clave Long Tail.","breadcrumb":{"@id":"https:\/\/guillermopareja.com\/posicionamiento-web-seo\/palabras-clave-long-tail-y-la-rueda-de-busquedas\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/guillermopareja.com\/posicionamiento-web-seo\/palabras-clave-long-tail-y-la-rueda-de-busquedas\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/guillermopareja.com\/posicionamiento-web-seo\/palabras-clave-long-tail-y-la-rueda-de-busquedas\/#primaryimage","url":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2009\/12\/google-wonder-wheel-rueda-de-busqueda.jpg","contentUrl":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2009\/12\/google-wonder-wheel-rueda-de-busqueda.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/guillermopareja.com\/posicionamiento-web-seo\/palabras-clave-long-tail-y-la-rueda-de-busquedas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/guillermopareja.com\/de\/"},{"@type":"ListItem","position":2,"name":"Palabras clave long tail y la Rueda de B\u00fasquedas"}]},{"@type":"WebSite","@id":"https:\/\/guillermopareja.com\/de\/#website","url":"https:\/\/guillermopareja.com\/de\/","name":"Marketing y Anal\u00edtica Digital","description":"Blog de Guillermo Pareja","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/guillermopareja.com\/de\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"it-IT"},{"@type":"Person","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88","name":"Guillermo Pareja","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","caption":"Guillermo Pareja"},"description":"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.","sameAs":["http:\/\/guillermopareja.com"],"url":"https:\/\/guillermopareja.com\/it\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/guillermopareja.com\/it\/wp-json\/wp\/v2\/posts\/221"}],"collection":[{"href":"https:\/\/guillermopareja.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guillermopareja.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/it\/wp-json\/wp\/v2\/comments?post=221"}],"version-history":[{"count":0,"href":"https:\/\/guillermopareja.com\/it\/wp-json\/wp\/v2\/posts\/221\/revisions"}],"wp:attachment":[{"href":"https:\/\/guillermopareja.com\/it\/wp-json\/wp\/v2\/media?parent=221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guillermopareja.com\/it\/wp-json\/wp\/v2\/categories?post=221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guillermopareja.com\/it\/wp-json\/wp\/v2\/tags?post=221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}