{"id":2935,"date":"2014-03-21T14:37:49","date_gmt":"2014-03-21T17:37:49","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=2935"},"modified":"2014-03-21T14:37:49","modified_gmt":"2014-03-21T17:37:49","slug":"contador-de-conversiones-flexible-la-nueva-herramienta-de-google-adwords","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/contatore-di-conversione-flessibile-del-nuovo-strumento-google-adwords\/","title":{"rendered":"Contatore di conversioni flessibile: il nuovo strumento di Google AdWords"},"content":{"rendered":"<p dir=\"ltr\">La gestione di un&#039;attivit\u00e0 online diventa sempre pi\u00f9 complessa; Fortunatamente, Google ci fornisce ogni giorno strumenti che ci aiutano a misurare il successo dei nostri sforzi online e a comprendere il valore che otteniamo dagli annunci a pagamento.<\/p>\n<p dir=\"ltr\">Strumenti come le conversioni totali stimate e il monitoraggio delle conversioni multi-account ci consentono di misurare le conversioni AdWords e di far luce sul processo di acquisto che viene effettivamente eseguito quando, ad esempio, utilizziamo pi\u00f9 dispositivi per cercare informazioni e infine effettuare l&#039;acquisto.<\/p>\n<p>&nbsp;<\/p>\n<p dir=\"ltr\">Ogni clic \u00e8 diverso, ecco perch\u00e9 Google offre l&#039;ultima novit\u00e0 in AdWords: il contatore delle conversioni flessibile. \u00c8 un modo per gestire i dati sulle conversioni che ti interessano davvero e capire cosa significa ogni clic.<\/p>\n<p>&nbsp;<\/p>\n<p dir=\"ltr\">Il contatore delle conversioni flessibile modifica il modo in cui vediamo AdWords sostituendo le colonne One-per-Click e Many-per-Click rispettivamente con Converted e Conversions.<\/p>\n<p dir=\"ltr\">Una conversione non significa la stessa cosa in tutte le attivit\u00e0 commerciali; il loro valore varia. In alcuni casi, una conversione significa vendite di per s\u00e9 e in altri, si tratta di convincere l&#039;utente a compiere l&#039;azione di cui abbiamo bisogno: un abbonamento, compilare un modulo, scaricare, ecc.<\/p>\n<p>&nbsp;<\/p>\n<p dir=\"ltr\">Successivamente, un caso concreto di come il file <strong>Contatore di conversioni flessibile AdWords<\/strong> ci fornisce un modo pi\u00f9 specifico per comprendere i risultati dei nostri annunci:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" alt=\"\" src=\"https:\/\/lh4.googleusercontent.com\/emC1QwWuRMKpxuVMjYZbsCRWA_r25GkGK4BhrJjsHLLcPWm1It2a7Q_p-rwuaDuPODO_eZpybfU1l-1Vy_cT3XRWu9TfHdcsilShUEND-vROCU3AjAhbJZ9UT1Qlrw\" width=\"591px;\" height=\"391px;\" \/><\/p>\n<p dir=\"ltr\">Sebbene tutti i clic portino informazioni con s\u00e9 e l&#039;obiettivo finale sia aumentare il valore aziendale, \u00e8 importante sapere come funziona o meno la nostra strategia. Contabilizzare le conversioni in questo modo aiuta i numeri proiettati pi\u00f9 vicini alla realt\u00e0 e non ingranditi. L&#039;esempio precedente mostra come i 4 download vengono conteggiati una sola volta, poich\u00e9 si tratta dello stesso utente.<\/p>\n<p>Per ulteriori informazioni sul nuovo modo in cui funziona il contatore di conversioni flessibile, visita <a href=\"https:\/\/support.google.com\/adwords\/answer\/3438531?hl=es\">questo link<\/a> oppure ascoltalo raccontato dai suoi creatori in questo video:<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/2w6ycj9DPro\" height=\"315\" width=\"560\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p><a href=\"http:\/\/adwords.blogspot.com.ar\/2014\/02\/a-new-way-to-count-conversions-in.html\">Fontana<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Manejar un negocio online se torna cada vez m\u00e1s complejo; afortunadamente, Google nos entrega d\u00eda a d\u00eda herramientas que ayudan a medir el \u00e9xito de nuestros esfuerzos online y comprender el valor que estamos obteniendo a cambio de los anuncios pagos. Herramientas como el total de conversiones estimado y el seguimiento de conversiones de varias&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[119,14],"class_list":["post-2935","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-conversiones","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Contador de Conversiones Flexible: la nueva herramienta de Google AdWords - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Seguimiento de conversiones flexibles en Google Adwords.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/contatore-di-conversione-flessibile-del-nuovo-strumento-google-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Contador de Conversiones Flexible: la nueva herramienta de Google AdWords - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Seguimiento de conversiones flexibles en Google Adwords.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/contatore-di-conversione-flessibile-del-nuovo-strumento-google-adwords\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-21T17:37:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lh4.googleusercontent.com\/emC1QwWuRMKpxuVMjYZbsCRWA_r25GkGK4BhrJjsHLLcPWm1It2a7Q_p-rwuaDuPODO_eZpybfU1l-1Vy_cT3XRWu9TfHdcsilShUEND-vROCU3AjAhbJZ9UT1Qlrw\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/es_es\/ppc-google-ads\/contador-de-conversiones-flexible-la-nueva-herramienta-de-google-adwords\/\",\"url\":\"https:\/\/guillermopareja.com\/es_es\/ppc-google-ads\/contador-de-conversiones-flexible-la-nueva-herramienta-de-google-adwords\/\",\"name\":\"Contador de Conversiones Flexible: la nueva herramienta de Google AdWords - 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