{"id":3386,"date":"2015-01-19T13:59:24","date_gmt":"2015-01-19T16:59:24","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=3386"},"modified":"2015-01-19T14:01:07","modified_gmt":"2015-01-19T17:01:07","slug":"como-saber-si-necesitas-un-sitio-web-optimizado-para-moviles","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/it\/statistiche-di-google\/come-sapere-se-hai-bisogno-di-un-sito-ottimizzato-per-dispositivi-mobili\/","title":{"rendered":"Google Analytics: come sapere se hai bisogno di un sito web ottimizzato per dispositivi mobili"},"content":{"rendered":"

Un tema ricorrente negli ultimi mesi nelle consulenze per aziende di tutte le dimensioni \u00e8 l'alta percentuale di traffico proveniente da dispositivi mobili che molte di loro hanno, tuttavia nella maggior parte dei casi i siti web di queste aziende non sono disponibili. di dispositivi mobili.<\/p>\n

Oggigiorno \u00e8 molto comune trovare siti web la cui percentuale di traffico mobile supera 30% e anche a seconda del tipo di attivit\u00e0 pu\u00f2 superare il traffico generato dai dispositivi desktop.<\/p>\n

Ci\u00f2 significa che se non disponiamo di un sito web ottimizzato per dispositivi mobili potremmo sprecare 1 visitatore su 3 che riceviamo, il che ovviamente influisce seriamente sui contatti e sulle vendite generate.<\/p>\n

Come possiamo sapere se abbiamo bisogno di un sito web ottimizzato per dispositivi mobili?<\/strong><\/p>\n

Fortunatamente \u00e8 MOLTO facile determinare se \u00e8 il momento di ottimizzare il nostro sito web per i dispositivi mobili, tutto ci\u00f2 di cui abbiamo bisogno \u00e8 Google Analytics.<\/p>\n

Una volta entrati in Google Analytics, dobbiamo selezionare "Pubblico> Mobile> Panoramica".<\/p>\n

\"Screenshot<\/a><\/p>\n

 <\/p>\n

Con questo otterremo un report del traffico che generiamo da desktop, cellulari e tablet.<\/p>\n

\"Screenshot<\/a><\/p>\n

Possiamo vedere come su questo particolare sito web il 37.07% di traffico sia generato da dispositivi mobili e tablet, quindi non averlo ottimizzato per dispositivi mobili sarebbe un grave errore.<\/p>\n

\u00c8 anche importante conoscere l'andamento del traffico generato dai dispositivi mobili, poich\u00e9 \u00e8 possibile che oggi non si riceva molto traffico da mobile ma che stia crescendo rapidamente e presto sia necessario un sito web ottimizzato per il mobile.<\/p>\n

Per questo possiamo selezionare un periodo di tempo significativo, come gli ultimi 12 mesi, quindi segmentare le informazioni sulla sessione per mostrare solo il traffico da dispositivi mobili e tablet.<\/p>\n

\"Screenshot<\/a><\/p>\n

Con questo otterremo le informazioni delle visite provenienti da dispositivi mobili e tablet nell'ultimo anno.<\/p>\n

\"Screenshot<\/a><\/p>\n

In questo caso particolare, all'inizio del 2014, il traffico da dispositivi mobili e tablet era solo 19.96% del traffico totale, mentre a fine 2014 il traffico da dispositivi mobili rappresentava 37.07% del traffico totale.<\/p>\n

Questa tendenza continua ad aumentare, quindi \u00e8 possibile prevedere che entro la fine del 2015 il traffico proveniente dai dispositivi mobili superer\u00e0 i 50% del traffico totale di questa azienda.<\/p>\n

Questo \u00e8 un caso in cui l'ottimizzazione del sito Web per i dispositivi mobili dovrebbe essere una priorit\u00e0 assoluta, poich\u00e9 puoi ottenere vantaggi a breve termine sfruttando al meglio il traffico generato oggi e preparandoti per il futuro.<\/p>","protected":false},"excerpt":{"rendered":"

Un tema recurrente en los \u00faltimos meses al realizar consultor\u00edas para empresas de todo tipo de tama\u00f1o, es el alto porcentaje de tr\u00e1fico originado desde dispositivos m\u00f3viles que poseen muchas de ellas, sin embargo en la mayor\u00eda de los casos los sitios web de dichas empresas no est\u00e1n preparados para ofrecer una buena experiencia a…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[139,114],"class_list":["post-3386","post","type-post","status-publish","format-standard","hentry","category-google-analytics","tag-google-analytics","tag-mobile"],"aioseo_notices":[],"yoast_head":"\nGoogle Analytics: C\u00f3mo saber si necesitas un sitio web optimizado para m\u00f3viles - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Aprende como utilizar Google Analytics para determinar si necesitas optimizar tu sitio web para m\u00f3viles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/it\/google-analytics\/wie-sie-wissen-ob-sie-eine-fur-mobilgerate-optimierte-website-benotigen\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics: C\u00f3mo saber si necesitas un sitio web optimizado para m\u00f3viles - 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