{"id":3404,"date":"2015-02-11T19:09:20","date_gmt":"2015-02-11T22:09:20","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=3404"},"modified":"2015-02-11T19:09:20","modified_gmt":"2015-02-11T22:09:20","slug":"facebook-ads-relevance-score-el-nivel-de-calidad-de-facebook","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/it\/facebook-ads\/facebook-ads-rilevanza-punteggio-livello-di-qualita-facebook\/","title":{"rendered":"Annunci di Facebook: punteggio di pertinenza, &quot;punteggio di qualit\u00e0&quot; di Facebook"},"content":{"rendered":"<p>Facebook ha annunciato oggi che utilizzer\u00e0 il &quot;punteggio di rilevanza&quot; come metrica per misurare la pertinenza di un annuncio in relazione al pubblico di destinazione a cui si rivolge, puoi vedere l&#039;articolo originale al seguente link: <a href=\"https:\/\/www.facebook.com\/business\/news\/relevance-score\">Visualizzazione dei punteggi di rilevanza per gli annunci Facebok su Facebook<\/a><\/p>\n<p>Da questa settimana inizieranno a mostrare il punteggio di pertinenza come metrica visibile nei nostri annunci.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/02\/facebook-ads-relevance-score.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3405\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/02\/facebook-ads-relevance-score.jpg\" alt=\"punteggio di pertinenza degli annunci di Facebook\" width=\"619\" height=\"348\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/02\/facebook-ads-relevance-score.jpg 619w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/02\/facebook-ads-relevance-score-600x337.jpg 600w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/02\/facebook-ads-relevance-score-300x168.jpg 300w\" sizes=\"(max-width: 619px) 100vw, 619px\" \/><\/a><\/p>\n<p><strong>Come funziona il punteggio di pertinenza?<\/strong><\/p>\n<p>Il punteggio di pertinenza viene calcolato in base al feedback positivo e negativo atteso che un annuncio riceve dal suo pubblico di destinazione. Sebbene un annuncio generi un numero maggiore di indicatori positivi, maggiore sar\u00e0 il suo punteggio di pertinenza, questi indicatori positivi dipenderanno dall&#039;obiettivo dell&#039;annuncio. (Clic, conversioni, visualizzazioni di video, ecc.).<\/p>\n<p>Se un annuncio viene segnalato o nascosto una percentuale di volte superiore alla media prevista, il relativo punteggio di pertinenza diminuir\u00e0.<\/p>\n<p>Il punteggio di pertinenza per gli annunci viene misurato da un numero compreso tra 1 e 10, dove 10 \u00e8 il punteggio di pertinenza pi\u00f9 alto possibile. Questo punteggio viene aggiornato man mano che gli utenti interagiscono con l&#039;annuncio. Un punto interessante da tenere a mente \u00e8 che le campagne volte a generare copertura e frequenza saranno poco influenzate dal punteggio di pertinenza, poich\u00e9 non sono annunci che cercano azioni specifiche da parte degli utenti.<\/p>\n<p><strong>Perch\u00e9 il punteggio di pertinenza \u00e8 importante?<\/strong><\/p>\n<p>Come per il punteggio di qualit\u00e0 AdWords, il punteggio di pertinenza ci aiuta a ridurre il costo dei nostri annunci e a ottimizzare i risultati delle nostre campagne. Attraverso il punteggio di rilevanza saremo in grado di sapere se i nostri annunci sono davvero pertinenti per il nostro pubblico di destinazione e rilevare opportunit\u00e0 di ottimizzazione che potremmo aver trascurato in precedenza.<\/p>\n<p><strong>Non ossessioniamoci con il punteggio di rilevanza!<\/strong><\/p>\n<p>Allo stesso modo del punteggio di qualit\u00e0, non dovremmo lasciare che il punteggio di pertinenza determini il modo in cui eseguiamo le nostre campagne, ma \u00e8 una metrica utile da tenere in considerazione quando la prospettiva sugli obiettivi pubblicitari dei nostri annunci non viene persa. . L&#039;importante \u00e8 lavorare per ottenere il ritorno sull&#039;investimento desiderato.<\/p>\n<p>Personalmente, non vedo l&#039;ora di vedere questa nuova metrica nelle campagne dei miei clienti \ud83d\ude42<\/p>","protected":false},"excerpt":{"rendered":"<p>Facebook anunci\u00f3 hoy\u00a0que utilizar\u00e1 el \u00abRelevance Score\u00bb como una m\u00e9trica para medir la relevancia de un anuncio en relaci\u00f3n al p\u00fablico objetivo que se dirige, se puede ver el art\u00edculo original en el siguiente enlace: Showing Relevance Scores for Facebok Ads on Facebook Desde esta semana empezar\u00e1n a mostrar\u00a0el Relevance Score como una m\u00e9trica visible&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86],"tags":[137,126],"class_list":["post-3404","post","type-post","status-publish","format-standard","hentry","category-facebook-ads","tag-facebook-ads","tag-relevance-score"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - 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