{"id":3514,"date":"2015-11-23T19:25:35","date_gmt":"2015-11-23T22:25:35","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=3514"},"modified":"2015-11-24T10:16:08","modified_gmt":"2015-11-24T13:16:08","slug":"definiendo-tus-kpis-en-google-analytics","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/it\/statistiche-di-google\/defining-your-kpi-in-google-analytics\/","title":{"rendered":"Definizione dei tuoi KPI in Google Analytics"},"content":{"rendered":"<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/11\/logo-a93117e2c950341d153767cd097a40da.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3515 size-medium\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/11\/logo-a93117e2c950341d153767cd097a40da-300x165.png\" alt=\"logo-a93117e2c950341d153767cd097a40da\" width=\"300\" height=\"165\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/11\/logo-a93117e2c950341d153767cd097a40da-300x165.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/11\/logo-a93117e2c950341d153767cd097a40da-600x330.png 600w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/11\/logo-a93117e2c950341d153767cd097a40da-660x363.png 660w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/11\/logo-a93117e2c950341d153767cd097a40da.png 720w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Google Analytics offre una piattaforma intuitiva ma che a sua volta pu\u00f2 essere un po &#039;opprimente per i nuovi utenti, dal momento che possiamo accedere a tutti i tipi di rapporti, sia per scoprire da dove proviene il traffico, quali sono le pagine pi\u00f9 visualizzate, qual \u00e8 la percentuale di conversione, eccetera.<\/p>\n<p><span style=\"font-weight: 400;\">In questo articolo vedremo 4 suggerimenti che ti aiuteranno a definire i tuoi KPI (principali indicatori di performance) in Analytics e ti impediranno di perdere tempo ad analizzare dati non rilevanti per la tua attivit\u00e0.<\/span><\/p>\n<p><strong>1) Definisci l&#039;obiettivo<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Cos\u00ec come un buon business plan ha obiettivi quantificabili, misurabili e raggiungibili, allo stesso modo dobbiamo essere molto chiari su ci\u00f2 che utilizzeremo per Google Analytics:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Voglio misurare le mie transazioni di e-commerce?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Voglio capire il flusso di visitatori sul mio sito web?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ne ho bisogno per valutare il rendimento delle mie campagne pubblicitarie?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sto cercando un soggiorno pi\u00f9 lungo per i miei utenti?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Dobbiamo ricordare che Google Analytics \u00e8 uno strumento che ci aiuter\u00e0 a misurare i nostri obiettivi, tuttavia sta a noi determinare i principali indicatori a cui presteremo maggiore attenzione.<\/span><\/p>\n<p><b>2) Sviluppa un piano con conversioni micro e macro<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/11\/micro-macro-conversion-1024x535.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3518 size-medium\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/11\/micro-macro-conversion-1024x535-300x157.jpg\" alt=\"micro-macro-conversione-1024x535\" width=\"300\" height=\"157\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/11\/micro-macro-conversion-1024x535-300x157.jpg 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/11\/micro-macro-conversion-1024x535-820x428.jpg 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/11\/micro-macro-conversion-1024x535.jpg 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/11\/micro-macro-conversion-1024x535-660x345.jpg 660w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Una volta completato il primo passaggio, \u00e8 il momento di identificare quali saranno le nostre conversioni micro e macro. Per esempio:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Obiettivo: aumentare il numero di transazione di 50% durante il mese di dicembre<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Macroconversione: % di transazioni ricevute sul mio sito web <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Microconversione: % di utenti che hanno aggiunto articoli al carrello, % di utenti che hanno raggiunto il modulo di pagamento, ecc.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Definendo questi fattori, avremo una visione pi\u00f9 chiara dei punti in cui dovremmo porre maggiore enfasi durante l&#039;analisi dei dati di Google Analytics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Maggiori informazioni su macro e microconversioni su: <\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/6080732?hl=es\"><span style=\"font-weight: 400;\">https:\/\/support.google.com\/analytics\/answer\/6080732?hl=es<\/span><\/a><\/p>\n<p><b>3) Definire i KPI (principali indicatori di performance)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ottimo! Abbiamo gi\u00e0 definito i nostri obiettivi e macro e micro conversioni. Ora \u00e8 il momento di spiegare come misureremo ciascuno di essi. Vediamo esempi:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Obiettivo: aumentare il numero di transazioni 50%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">KPI: numero di transazioni nel commercio elettronico<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Obiettivo: ridurre l&#039;abbandono sul mio sito web di 8%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">KPI: frequenza di rimbalzo<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Lo stesso obiettivo ci fornir\u00e0 un indizio molto preciso su quali KPI dovremmo utilizzare per misurare le prestazioni dei nostri sforzi online. <\/span><\/p>\n<p><b>4) Salva una cronologia con i progressi<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Sebbene Google Analytics ci consenta di effettuare confronti nei periodi di tempo che determiniamo, \u00e8 molto importante avere un backup con l&#039;andamento del monitoraggio. Per questo \u00e8 consigliabile disporre di fogli di calcolo (Excel, Google Spreadsheets, ecc.) Con gli indicatori da misurare e la loro performance giornaliera, mensile, trimestrale, semestrale, annuale, ecc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In questo modo avremo una salvaguardia nel caso in cui avessimo un problema con il nostro account Google Analytics in futuro.<\/span><\/p>\n<p><b>IMPORTANTE!<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Google Analytics \u00e8 progettato per fornirti i dati necessari che ti consentano di intraprendere azioni volte al miglioramento continuo, non complicarti volendo misurare tutto, concentrarti solo su ci\u00f2 che \u00e8 pi\u00f9 prezioso per il tuo business, interpretare i dati e migliorare le prestazioni delle tue azioni di marketing.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Google Analytics ofrece una plataforma intuitiva pero que a su vez puede resultar algo abrumadora a nuevos usuarios, ya que podemos acceder a todo tipo de informes, ya sea para averiguar de d\u00f3nde viene el tr\u00e1fico, qu\u00e9 p\u00e1ginas son las m\u00e1s vistas, cu\u00e1l es el porcentaje de conversi\u00f3n, etc. En este art\u00edculo vamos a ver&hellip;<\/p>","protected":false},"author":1,"featured_media":3515,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[139,140],"class_list":["post-3514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics","tag-google-analytics","tag-kpi"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - 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