{"id":3533,"date":"2015-12-01T09:00:58","date_gmt":"2015-12-01T12:00:58","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=3533"},"modified":"2015-11-30T22:58:16","modified_gmt":"2015-12-01T01:58:16","slug":"google-tag-manager-retomando-el-control","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/it\/google-tag-manager\/google-tag-manager-taking-back-control\/","title":{"rendered":"Google Tag Manager: riprendere il controllo"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/11\/google-tag-manager.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-3534\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2015\/11\/google-tag-manager.png\" alt=\"gestore tag google\" width=\"286\" height=\"155\" \/><\/a>Tenere traccia di tutti i nostri sforzi digitali pu\u00f2 presentare alcune complicazioni operative e tecnologiche, motivo per cui un buon strumento di gestione dei tag \u00e8 essenziale per facilitare il processo di tagging di un sito Web o di un&#039;applicazione mobile per l&#039;implementazione di strumenti, il monitoraggio delle conversioni, il monitoraggio dell&#039;e-commerce, ecc. .<\/span><\/p>\n<p><b>Di che tipo di complicazioni stiamo parlando?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Errori durante l&#039;immissione dei codici di tracciamento.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tempo di risposta lungo.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dipendenza dal ritmo di lavoro del responsabile della gestione del sito web.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Presenti errori di navigazione all&#039;interno del nostro sito.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/tagmanager.google.com\">Google Tag Manager<\/a> Attualmente \u00e8 il mio strumento preferito per la gestione dei tag, uno strumento molto amichevole e semplice che ci consente, installando un unico codice, di tracciare in Google Analytics, creare conversioni AdWords o campagne di remarketing nonch\u00e9 servizi di collegamento di altri provider come Linkedin, Comscore , Adroll e altro ancora.<\/span><\/p>\n<p><b>Quali sono i vantaggi di Tag Manager?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Riduce il tempo di caricamento del nostro sito web avendo solo un codice di monitoraggio.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Evita di generare errori durante l&#039;installazione di nuovi codici.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Non dipende pi\u00f9 da 100% dalla persona che apporta le modifiche al sito. Google Tag Manager \u00e8 autogestito.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Avere l&#039;assistenza di Google per risolvere qualsiasi problema si presenti.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Eseguire test dal vivo dei nuovi tag che creiamo senza influire sulla navigazione sul nostro sito web.<\/span><\/li>\n<\/ul>\n<p><b>Come installo Tag Manager?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">L&#039;implementazione di Google Tag Manager \u00e8 molto semplice:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Entra in <a href=\"http:\/\/tagmanager.google.com\">tagmanager.google.com<\/a> e crea un account (puoi utilizzare il tuo account Google).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Crea il contenitore del tuo sito. Segui i 2 semplici passaggi che il sistema ti chiede di fare: nome del contenitore e sito web o applicazione in cui verr\u00e0 installato il contenitore. Il sistema mostrer\u00e0 un codice che devi installare sul tuo sito web.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Intelligente! Dopo aver installato il codice, \u00e8 possibile eseguire dei test per verificare che sia implementato correttamente. Da questo momento \u00e8 possibile creare &quot;etichette&quot; in base al tipo di monitoraggio che si vuole effettuare.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Google Tag Manager \u00e8 lo strumento perfetto per avere il controllo dei tuoi codici di monitoraggio, nonch\u00e9 una piattaforma collaudata che riduce notevolmente le complicazioni che spesso si presentano.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Realizar el seguimiento de todos nuestros esfuerzos digitales puede presentar algunas complicaciones tanto operativas como tecnol\u00f3gicas, es por ello que una buena herramienta de Tag Management es fundamental para facilitar el proceso de etiquetado de un sitio web o aplicaci\u00f3n m\u00f3vil para la \u00a0implementaci\u00f3n de herramientas, seguimiento de conversiones, seguimiento de comercio electr\u00f3nico, etc. \u00bfDe&hellip;<\/p>","protected":false},"author":1,"featured_media":3534,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[141],"tags":[142],"class_list":["post-3533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-tag-manager","tag-google-tag-manager"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - 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