{"id":3722,"date":"2018-08-15T13:27:57","date_gmt":"2018-08-15T16:27:57","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=3722"},"modified":"2018-08-15T13:27:57","modified_gmt":"2018-08-15T16:27:57","slug":"google-signals","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/it\/statistiche-di-google\/google-signal\/","title":{"rendered":"Cos&#039;\u00e8 Google Signals e come attivarlo?"},"content":{"rendered":"<p><strong>Cos&#039;\u00e8 Google Signals?<\/strong><\/p>\n<p>\u00c8 la possibilit\u00e0 di ottenere maggiori informazioni dagli utenti che hanno attivato l&#039;opzione &quot;Personalizzazione degli annunci&quot; e di generare una visione completa di come questi utenti interagiscono con la tua propriet\u00e0.<\/p>\n<p><strong>Cosa posso ottenere?<\/strong><\/p>\n<p>I segmenti di pubblico che crei in Google Analytics e pubblichi in Google Ads possono mostrare annunci di campagne di remarketing cross-device agli utenti Google che hanno attivato la funzione.<\/p>\n<p>Dal totale dei dati degli utenti che hanno attivato la funzione di personalizzazione degli annunci, Google Analytics crea modelli di comportamento di tutta la sua base utenti su diversi tipi di dispositivo. I dati si basano sugli utenti piuttosto che sulle sessioni. Questi modelli di comportamento non richiedono l&#039;utilizzo di viste User ID.<\/p>\n<p><strong>Come posso attivarlo?<\/strong><\/p>\n<ul>\n<li>Devi disporre dell&#039;autorizzazione di modifica sulla propriet\u00e0.<\/li>\n<li>Vai su &quot;gestisci&quot; e da l\u00ec alla propriet\u00e0 in cui desideri attivare Google Signals.<\/li>\n<li>Fai clic su &quot;Start&quot;, quindi vai alla colonna Propriet\u00e0&gt; Informazioni di monitoraggio&gt; Raccolta dati e segui le istruzioni nella finestra di dialogo blu.<\/li>\n<li>Fare clic sui pannelli delle informazioni e di attivazione&gt; Continua.<\/li>\n<li>Seleziona le propriet\u00e0 e attivale.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3723\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/Screen-Shot-2018-08-06-at-12.25.22.png\" alt=\"\" width=\"584\" height=\"313\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/Screen-Shot-2018-08-06-at-12.25.22.png 584w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/Screen-Shot-2018-08-06-at-12.25.22-300x161.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/Screen-Shot-2018-08-06-at-12.25.22-558x299.png 558w\" sizes=\"(max-width: 584px) 100vw, 584px\" \/><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es Google Signals? Es la posibilidad de obtener mayor informaci\u00f3n de los usuarios que hayan activado la opci\u00f3n \u00abPersonalizaci\u00f3n de anuncios\u00bb y generar una visi\u00f3n integral de c\u00f3mo estos usuarios interact\u00faan con tu propiedad. \u00bfQu\u00e9 puedo lograr? Las audiencias que crees en Google Analytics y publiques en Google Ads pueden mostrar anuncios de campa\u00f1as&hellip;<\/p>","protected":false},"author":1,"featured_media":3723,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[],"class_list":["post-3722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es Google Signals y c\u00f3mo activarlo? - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"En este art\u00edculo veremos qu\u00e9 es Google Signals y c\u00f3mo activarlo en Google Analytics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/it\/google-analytics\/google-signale\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es Google Signals y c\u00f3mo activarlo? - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"En este art\u00edculo veremos qu\u00e9 es Google Signals y c\u00f3mo activarlo en Google Analytics.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/it\/google-analytics\/google-signale\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-15T16:27:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/Screen-Shot-2018-08-06-at-12.25.22.png\" \/>\n\t<meta property=\"og:image:width\" content=\"584\" \/>\n\t<meta property=\"og:image:height\" content=\"313\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/de\/google-analytics\/google-signale\/\",\"url\":\"https:\/\/guillermopareja.com\/de\/google-analytics\/google-signale\/\",\"name\":\"\u00bfQu\u00e9 es Google Signals y c\u00f3mo activarlo? 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