{"id":3732,"date":"2018-08-30T12:15:02","date_gmt":"2018-08-30T15:15:02","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=3732"},"modified":"2018-08-31T17:47:31","modified_gmt":"2018-08-31T20:47:31","slug":"puntuacion-de-optimizacion","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/punteggio-di-ottimizzazione\/","title":{"rendered":"Come sfruttare il punteggio di ottimizzazione di Google Ads"},"content":{"rendered":"<p>Il punteggio di ottimizzazione \u00e8 un valore che Google fornisce al tuo account per valutare se le tue campagne sono nel miglior stato possibile o se esiste il potenziale per consigliare ottimizzazioni.<\/p>\n<p>Alcune delle cose che Google prende in considerazione per assegnare questo punteggio sono: parole chiave e targeting, offerte e budget, annunci ed estensioni, nonch\u00e9 risoluzione dei problemi.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3733\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/puntaje.png\" alt=\"\" width=\"504\" height=\"345\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/puntaje.png 895w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/puntaje-300x205.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/puntaje-768x525.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/puntaje-806x551.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/puntaje-558x382.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/puntaje-655x448.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/08\/puntaje-820x561.png 820w\" sizes=\"(max-width: 504px) 100vw, 504px\" \/><\/p>\n<p>Le variabili come le statistiche, le impostazioni e lo stato del tuo account e delle tue campagne vengono prese in considerazione per assegnare un valore. Anche l&#039;impatto delle raccomandazioni disponibili o la cronologia delle raccomandazioni formulate in precedenza sar\u00e0 incluso negli elementi di valutazione. Infine, durante la generazione di questi suggerimenti verranno prese in considerazione anche le tendenze nell&#039;ecosistema degli annunci. Tutti questi elementi vengono analizzati in tempo reale.<\/p>\n<p>Il punteggio va da 0 a 100%, se hai 100% significa che l&#039;account \u00e8 nello stato ottimale in cui pu\u00f2 dare il meglio e ottenere i migliori risultati. Man mano che questi consigli suggeriti da Google vengono implementati, anche il punteggio dell&#039;account migliorer\u00e0.<\/p>\n<p>Ti consiglio di iniziare a utilizzare questo strumento per poter aumentare i risultati delle tue campagne e favorire i tuoi obiettivi di business.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>La puntuaci\u00f3n de la optimizaci\u00f3n es un valor que otorga Google a tu cuenta para evaluar si tus campa\u00f1as est\u00e1n en el mejor estado posible o si hay potencial para recomendar optimizaciones. Algunos de los aspectos que tiene en cuenta Google para otorgar este puntaje son: Palabras clave y segmentaci\u00f3n, pujas y presupuesto, anuncios y&hellip;<\/p>","protected":false},"author":1,"featured_media":3733,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc-google-ads"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo aprovechar la puntuaci\u00f3n de optimizaci\u00f3n de Google Ads - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/pontuacao-de-otimizacao\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo aprovechar la puntuaci\u00f3n de optimizaci\u00f3n de Google Ads - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"La puntuaci\u00f3n de la optimizaci\u00f3n es un valor que otorga Google a tu cuenta para evaluar si tus campa\u00f1as est\u00e1n en el mejor estado posible o si hay potencial para recomendar optimizaciones. 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