{"id":3797,"date":"2018-09-30T13:09:36","date_gmt":"2018-09-30T16:09:36","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=3797"},"modified":"2018-09-24T13:10:19","modified_gmt":"2018-09-24T16:10:19","slug":"novedades-en-los-anuncios-adaptables-en-display","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/nuovi-annunci-reattivi-sul-display\/","title":{"rendered":"Novit\u00e0 negli annunci reattivi sulla Rete Display"},"content":{"rendered":"<p>Google continua a rilasciare aggiornamenti molto interessanti. Questa volta ha annunciato un nuovo tipo di annuncio chiamato Annunci display reattivi (RDA).<\/p>\n<p>Si tratta di un miglioramento significativo poich\u00e9 l&#039;opzione disponibile fino ad ora consentiva solo 2 titoli, 1 singola immagine, logo e descrizione. Questi nuovi annunci consentiranno di caricare fino a 15 immagini, 5 titoli, 5 descrizioni e 5 loghi. Google tester\u00e0 quindi diverse combinazioni tramite l&#039;apprendimento automatico fino a quando non mostrer\u00e0 le combinazioni che funzionano meglio.<\/p>\n<p>Questi annunci regoleranno automaticamente le variabili come le dimensioni e il formato da visualizzare in base allo spazio disponibile. Google afferma che questa modifica sar\u00e0 in grado di generare un aumento delle conversioni in un 10% rispetto a un semplice gruppo di annunci.<\/p>\n<p>Quando si implementa questo tipo di annuncio, Google mostrer\u00e0 una colonna sul rendimento in base al rendimento di un contenuto. Sarai valutato con voti come &quot;In learning&quot;, &quot;Low&quot;, &quot;Good&quot; o &quot;Best&quot;.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3798\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/unnamed-2.png\" alt=\"\" width=\"629\" height=\"348\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/unnamed-2.png 895w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/unnamed-2-300x166.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/unnamed-2-768x425.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/unnamed-2-806x446.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/unnamed-2-558x309.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/unnamed-2-655x362.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/unnamed-2-820x454.png 820w\" sizes=\"(max-width: 629px) 100vw, 629px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Questo nuovo formato sar\u00e0 disponibile a poco a poco per tutti gli utenti nei prossimi mesi. Hai gi\u00e0 avuto la possibilit\u00e0 di provarlo? Raccontaci la tua esperienza.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Google contin\u00faa lanzando actualizaciones muy interesantes. En esta ocasi\u00f3n anunci\u00f3 un nuevo tipo de anuncio que se llaman Anuncios Adaptables en Display, \u00abResponsive Display Ads\u00bb, (RDA) por sus siglas en ingl\u00e9s. Esto es una mejora significativa ya que la opci\u00f3n disponible hasta ahora s\u00f3lo permit\u00eda 2 encabezados, 1 sola imagen, logo y descripci\u00f3n. Estos nuevos&hellip;<\/p>","protected":false},"author":1,"featured_media":3798,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"quote","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3797","post","type-post","status-publish","format-quote","has-post-thumbnail","hentry","category-ppc-google-ads","post_format-post-format-quote"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Novedades en los anuncios adaptables en Display - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/was-ist-neu-in-reaktionsschnellen-anzeigen\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novedades en los anuncios adaptables en Display - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Google contin\u00faa lanzando actualizaciones muy interesantes. 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