{"id":3800,"date":"2018-09-24T12:30:55","date_gmt":"2018-09-24T15:30:55","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=3800"},"modified":"2018-10-16T00:09:14","modified_gmt":"2018-10-16T03:09:14","slug":"el-futuro-de-los-motores-de-busqueda-machine-learning","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/it\/marketing-digitale\/il-futuro-dellapprendimento-automatico-dei-motori-di-ricerca\/","title":{"rendered":"Il futuro dei motori di ricerca: machine learning"},"content":{"rendered":"<p>Scriver\u00f2 una serie di articoli sulle tendenze nel futuro degli annunci dei risultati di ricerca. Spero che ti interessi e ti piaccia, dal momento che questi nuovi elementi che stanno calpestando fortemente nel panorama digitale avranno un impatto progressivo sul nostro lavoro e su come pensiamo le strategie digitali per i nostri marchi o clienti.<\/p>\n<p>La prima tendenza di cui vorrei parlare \u00e8 il Machine Learning. Ne abbiamo tutti sentito parlare, ma credo sia importante spiegare in modo semplice di cosa si tratta.<\/p>\n<p>Il Machine Learning \u00e8 una branca dell&#039;intelligenza artificiale, nel campo dell&#039;informatica, pi\u00f9 precisamente, che utilizza algoritmi che imparano ripetutamente dai dati. Questo ha varie applicazioni per il mondo digitale, alcune sono il riconoscimento delle immagini, i filtri antispam, l&#039;analisi del sentiment e, naturalmente, i risultati di ricerca.<\/p>\n<p>Google implementa ogni giorno pi\u00f9 elementi di Machine Learning in tutto ci\u00f2 che fa, senza andare troppo lontano, recentemente \u00e8 stato lanciato un tipo di annuncio reattivo sul display di Google in cui il sistema apprende e qualifica quale combinazione di immagine, descrizioni e intestazioni funziona meglio. Tra un gruppo di questi elementi. Sebbene noi come specialisti in marketing digitale non dobbiamo diventare specialisti in questa materia, \u00e8 importante comprendere i punti rilevanti che influenzano il nostro lavoro.<\/p>\n<p>Google ha sviluppato una solida infrastruttura di machine learning costruita attorno a \u00ab<a href=\"https:\/\/www.tensorflow.org\/\">Tensor Flow AI \u00bb<\/a>, che \u00e8 una sorta di libreria aperta per gli utenti che vogliono essere in grado di testare e sperimentare sulla base della piattaforma.<\/p>\n<p>Questo \u00e8 il motivo per cui il Machine Learning \u00e8 una delle discipline che daranno forma al futuro dei media digitali. Hai avuto esperienza nell&#039;uso della tecnologia di Machine Learning? Dicci!<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Voy a escribir una serie de art\u00edculos sobre tendencias en torno al futuro de los anuncios en resultados de b\u00fasqueda.\u00a0 Espero que les interese y les guste, ya que estos nuevos elementos que est\u00e1n pisando con fuerza en el panorama digital impactar\u00e1n progresivamente nuestro trabajo y c\u00f3mo pensamos estrategias digitales para nuestras marcas o clientes.&hellip;<\/p>","protected":false},"author":1,"featured_media":3801,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,1],"tags":[],"class_list":["post-3800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-marketing-digital"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El futuro de los motores de b\u00fasqueda: Machine Learning - 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