{"id":3804,"date":"2018-09-28T10:00:45","date_gmt":"2018-09-28T13:00:45","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=3804"},"modified":"2018-09-24T13:08:09","modified_gmt":"2018-09-24T16:08:09","slug":"el-futuro-de-busqueda-asistentes-personales","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/it\/marketing-digitale\/il-futuro-della-ricerca-assistenti-personali\/","title":{"rendered":"Il futuro dei motori di ricerca: assistenti personali"},"content":{"rendered":"<p>Sebbene leggere il titolo sembri strano, questa \u00e8 una delle tendenze rilevanti che determineranno il futuro del modo in cui le persone cercheranno attraverso i media digitali. Il Machine Learning si consolida come tecnologia di base nello sviluppo di nuovi formati e possibilit\u00e0 nelle piattaforme pubblicitarie che utilizziamo ogni giorno. Ci\u00f2 significa che sono state sviluppate diverse piattaforme di assistente personale come Amazon Echo, Siri, Cortana, Google Now e Hound.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3805\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/personal-assistants-1.jpg\" alt=\"\" width=\"653\" height=\"164\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/personal-assistants-1.jpg 970w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/personal-assistants-1-300x75.jpg 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/personal-assistants-1-768x192.jpg 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/personal-assistants-1-806x202.jpg 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/personal-assistants-1-558x140.jpg 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/personal-assistants-1-655x164.jpg 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/personal-assistants-1-820x205.jpg 820w\" sizes=\"(max-width: 653px) 100vw, 653px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Se prendiamo Google come esempio, ora il nostro assistente personale pu\u00f2 darci notifiche di eventi imminenti, distanze tra viaggi, prenotazioni di ristoranti, ecc.<\/p>\n<p>Pu\u00f2 sembrare semplice, ma il meglio deve ancora venire. Google ha insistito sul fatto di voler diventare la piattaforma pi\u00f9 importante per gli assistenti personali. Lo vediamo in sviluppi come il <a href=\"https:\/\/waymo.com\/\">Waymo<\/a> (l&#039;auto a guida autonoma) e <a href=\"https:\/\/nest.com\/uk\/\">Nido<\/a>, una piattaforma per connettere tutti i servizi della tua casa: sicurezza, temperatura, allarmi ecc.<\/p>\n<p>Perch\u00e9 questa dovrebbe essere una tendenza nel futuro dei motori di ricerca? perch\u00e9 man mano che gli assistenti personali diventano sempre pi\u00f9 sofisticati, vengono raccolti pi\u00f9 dati e si pu\u00f2 imparare di pi\u00f9 da tali dati tramite l&#039;apprendimento automatico. Allo stesso modo, queste piattaforme saranno una delle opzioni pi\u00f9 capaci per fornire risultati di ricerca pertinenti per ogni utente. Non dimentichiamo che oggi la maggior parte delle ricerche viene ancora effettuata tramite tastiera, in futuro probabilmente faremo semplicemente la domanda a uno di questi dispositivi.<\/p>\n<p>Cosa ne pensate di questa tendenza, avete utilizzato un assistente personale?<\/p>","protected":false},"excerpt":{"rendered":"<p>Aunque leyendo el t\u00edtulo parece extra\u00f1o, esta es una de las tendencias relevantes que moldear\u00e1n el futuro de c\u00f3mo las personas realizar\u00e1n b\u00fasquedas a trav\u00e9s de medios digitales. Machine Learning se consolida como una tecnolog\u00eda base en el desarrollo de nuevos formatos y posibilidades en las plataformas de anuncios que usamos d\u00eda a d\u00eda. Esto&hellip;<\/p>","protected":false},"author":1,"featured_media":3805,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,1],"tags":[],"class_list":["post-3804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-marketing-digital"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El futuro de los motores de b\u00fasqueda: Asistentes personales - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/it\/digital-marketing\/the-future-of-search-personal-assistants\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El futuro de los motores de b\u00fasqueda: Asistentes personales - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Aunque leyendo el t\u00edtulo parece extra\u00f1o, esta es una de las tendencias relevantes que moldear\u00e1n el futuro de c\u00f3mo las personas realizar\u00e1n b\u00fasquedas a trav\u00e9s de medios digitales. 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