{"id":3809,"date":"2018-09-26T10:00:15","date_gmt":"2018-09-26T13:00:15","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=3809"},"modified":"2018-09-24T12:44:17","modified_gmt":"2018-09-24T15:44:17","slug":"nuevos-formatos-en-google-shoppable-image-ads-y-video-en-los-catalogos-de-shopping","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/nuovi-formati-in-google-shoppable-annunci-illustrati-e-cataloghi-video-in-shopping\/","title":{"rendered":"Nuovi formati in Google: annunci illustrati e video acquistabili nei cataloghi di Shopping"},"content":{"rendered":"<p>Google si sta preparando per il periodo natalizio, quindi questa settimana ha annunciato nuovi formati per il settore della vendita al dettaglio per attirare pi\u00f9 inserzionisti e utenti.<\/p>\n<p><strong>Novit\u00e0 1<\/strong>: Ora \u00e8 possibile aggiungere video ai cataloghi di Shopping. Questi annunci sono quelli a cui \u00e8 possibile aggiungere pi\u00f9 immagini. Quando l&#039;utente fa clic sull&#039;annuncio, viene indirizzato a una pagina di destinazione con promozioni, descrizioni e prodotti in primo piano dal catalogo dell&#039;inserzionista. In genere questi annunci vengono visualizzati nelle ricerche con termini correlati al brand o ricerche generiche.<\/p>\n<p>In questo aggiornamento, il video verr\u00e0 mostrato nell&#039;annuncio nello spazio che attualmente corrisponde all&#039;immagine in primo piano. Dopo aver fatto clic, il video viene riprodotto nella parte superiore della pagina di destinazione.<\/p>\n<p>Questo annuncio \u00e8 considerato un formato tipico per le azioni top-of-the-funnel, ovvero per attirare nuovi clienti. Secondo le informazioni di Google, questo tipo di annuncio genera 20% conversioni in pi\u00f9 prendendo un&#039;attribuzione del primo clic e sar\u00e0 disponibile per gli utenti che attualmente utilizzano gli annunci Shopping vetrina.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3811\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/google-video-showcase-shopping-ads-318x600.jpg\" alt=\"\" width=\"318\" height=\"600\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/google-video-showcase-shopping-ads-318x600.jpg 318w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/google-video-showcase-shopping-ads-318x600-159x300.jpg 159w\" sizes=\"(max-width: 318px) 100vw, 318px\" \/><\/p>\n<p><strong>Novit\u00e0 2:<\/strong> Google afferma che un terzo degli acquirenti di fine anno ha cercato immagini prima di acquistare da un negozio. Per raggiungere questo tipo di utenti che cercano immagini sui siti, oltre al motore di ricerca di immagini di Google, \u00e8 stato lanciato un nuovo formato: Shoppable Image Ads.<\/p>\n<p>In questo modo se un utente fa clic sull&#039;icona di un Annuncio illustrato acquistabile su un sito di terze parti, all&#039;utente verr\u00e0 mostrato un carosello di prodotti simile a quello mostrato nell&#039;immagine.<\/p>\n<p>Durante la ricerca su Google Ricerca immagini, le immagini verranno visualizzate per unit\u00e0 e il prodotto verr\u00e0 etichettato con il prezzo. Le unit\u00e0 saranno etichettate &quot;sponsorizzate&quot; e avranno un tag di acquisto nell&#039;angolo inferiore sinistro.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3812\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/google-ads-shoppable-images-1920x1080-800x450.jpg\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/google-ads-shoppable-images-1920x1080-800x450.jpg 800w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/google-ads-shoppable-images-1920x1080-800x450-300x169.jpg 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/google-ads-shoppable-images-1920x1080-800x450-768x432.jpg 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/google-ads-shoppable-images-1920x1080-800x450-558x314.jpg 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/google-ads-shoppable-images-1920x1080-800x450-655x368.jpg 655w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Questo potrebbe non essere un formato che vediamo frequentemente oggi, ma lo vedremo sicuramente pi\u00f9 spesso nel tempo. Naturalmente, queste nuove funzionalit\u00e0 verranno gradualmente aperte a pi\u00f9 inserzionisti.<\/p>\n<p>Cosa ne pensate di queste notizie? Diteci la vostra opinione.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Google se prepara para la temporada navide\u00f1a, por eso esta semana anunci\u00f3 nuevos formatos para la industria del retail y as\u00ed atraer a m\u00e1s anunciantes y usuarios. Novedad 1: Ahora se puede agregar video a los cat\u00e1logos de Shopping. Estos anuncios son aquellos a los que se le pueden agregar m\u00fatliples im\u00e1genes. Cuando el usuario&hellip;<\/p>","protected":false},"author":1,"featured_media":3811,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc-google-ads"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nuevos formatos en Google: Shoppable Image Ads y video en los cat\u00e1logos de Shopping - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/nouveaux-formats-dans-les-publicites-illustrees-google-shoppables-et-video-dans-les-catalogues-shopping\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nuevos formatos en Google: Shoppable Image Ads y video en los cat\u00e1logos de Shopping - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Google se prepara para la temporada navide\u00f1a, por eso esta semana anunci\u00f3 nuevos formatos para la industria del retail y as\u00ed atraer a m\u00e1s anunciantes y usuarios. Novedad 1: Ahora se puede agregar video a los cat\u00e1logos de Shopping. Estos anuncios son aquellos a los que se le pueden agregar m\u00fatliples im\u00e1genes. Cuando el usuario&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/nouveaux-formats-dans-les-publicites-illustrees-google-shoppables-et-video-dans-les-catalogues-shopping\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-26T13:00:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-09-24T15:44:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/09\/google-video-showcase-shopping-ads-318x600.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"318\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/nouveaux-formats-dans-les-publicites-illustrees-google-shoppables-et-video-dans-les-catalogues-shopping\/\",\"url\":\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/nouveaux-formats-dans-les-publicites-illustrees-google-shoppables-et-video-dans-les-catalogues-shopping\/\",\"name\":\"Nuevos formatos en Google: Shoppable Image Ads y video en los cat\u00e1logos de Shopping - 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