{"id":3882,"date":"2018-11-13T17:51:20","date_gmt":"2018-11-13T20:51:20","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=3882"},"modified":"2018-11-13T17:51:20","modified_gmt":"2018-11-13T20:51:20","slug":"nuevas-metricas-de-posicion-en-google-ads","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/nuove-metriche-di-posizione-in-annunci-google\/","title":{"rendered":"Nuove metriche di posizione in Google Ads"},"content":{"rendered":"<div dir=\"auto\">Google Ads lancer\u00e0 quattro nuove metriche nelle prossime settimane per indicare dove vengono visualizzati i nostri annunci nella pagina dei risultati.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Questo \u00e8 importante perch\u00e9 la posizione media \u00e8 una metrica che potrebbe forse essere pi\u00f9 specifica, poich\u00e9 il primo spazio pubblicitario non \u00e8 sempre nella parte superiore della pagina, cio\u00e8 nella parte superiore di dove si trovano i risultati organici.<\/div>\n<div dir=\"auto\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3883\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/11\/google-ads-top-absolute-top.png\" alt=\"\" width=\"800\" height=\"595\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/11\/google-ads-top-absolute-top.png 800w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/11\/google-ads-top-absolute-top-300x223.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/11\/google-ads-top-absolute-top-768x571.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/11\/google-ads-top-absolute-top-558x415.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2018\/11\/google-ads-top-absolute-top-655x487.png 655w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Gli annunci visualizzati a destra durante la ricerca dai computer hanno cessato di esistere qualche tempo fa, ma ora ci sono momenti in cui il primo annuncio sulla pagina appare effettivamente in basso, sotto i risultati organici. Da questo inizia ad avere senso che alcuni CTR siano inferiori.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Questa novit\u00e0 include due metriche che cercano di fare riferimento alla posizione numero uno, ovvero il primo risultato nella parte pi\u00f9 alta della pagina, e due metriche su tutte le impressioni mostrate sopra i risultati organici.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Impressioni (in alto assoluto) %: questo \u00e8 ci\u00f2 che la maggior parte degli utenti considera la posizione numero uno. Questa metrica mostra la percentuale di impressioni offerte sul primo annuncio, al di sopra dei risultati organici.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Impressioni (in alto) %: la percentuale di impressioni offerte ovunque superiore ai risultati organici.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">QI rete di ricerca (superiore assoluto): le impressioni ricevute dal tuo annuncio nella posizione numero uno, diviso per il numero stimato di impressioni in cui il tuo annuncio era idoneo a essere nella posizione numero uno.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">QI ricerca (in alto): le impressioni che il tuo annuncio ha ricevuto nella sezione principale, ovvero nei risultati principali sopra i risultati organici; rispetto al numero stimato di impressioni in cui il tuo annuncio era idoneo a classificarsi al primo posto.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Le prime due metriche forniranno una panoramica di quando e come le impressioni sono state generate nello spazio superiore dei risultati organici.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Le due metriche che hanno nel nome IS (il cui acronimo in inglese significa &quot;quota impressioni&quot; o &quot;quota impressioni&quot; in spagnolo), mostra la proporzione di impressioni in cui il tuo annuncio era idoneo a essere inserito nell&#039;unit\u00e0 pubblicitaria trovata sopra organico risultati.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Se utilizzi la posizione media per fare offerte per un post nella pagina dei risultati, Google suggerisce di utilizzare questo nuovo set di metriche per raggiungere tali obiettivi.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">\u00a0Hai gi\u00e0 trovato questo aggiornamento sulla tua piattaforma? Raccontaci come \u00e8 stata la tua esperienza.<\/div>","protected":false},"excerpt":{"rendered":"<p>Google Ads lanzar\u00e1 en las pr\u00f3ximas semanas cuatro nuevas m\u00e9tricas para indicar el lugar en el que aparecen nuestros anuncios dentro de la p\u00e1gina de resultados. Esto es importante porque la posici\u00f3n promedio es una m\u00e9trica que quiz\u00e1s podr\u00eda ser m\u00e1s espec\u00edfica, ya que no siempre el primer espacio de anuncios est\u00e1 en la parte&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3882","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nuevas m\u00e9tricas de posici\u00f3n en Google Ads - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/new-metrics-of-position-in-google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nuevas m\u00e9tricas de posici\u00f3n en Google Ads - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Google Ads lanzar\u00e1 en las pr\u00f3ximas semanas cuatro nuevas m\u00e9tricas para indicar el lugar en el que aparecen nuestros anuncios dentro de la p\u00e1gina de resultados. 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