{"id":3903,"date":"2018-11-23T17:04:27","date_gmt":"2018-11-23T20:04:27","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=3903"},"modified":"2018-11-23T17:04:27","modified_gmt":"2018-11-23T20:04:27","slug":"anuncio-de-videos-secuenciales-google-ads","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/it\/google\/annunci-video-sequenziali-google\/","title":{"rendered":"Ora disponibile in Google Ads: sequenza di annunci video"},"content":{"rendered":"<div dir=\"auto\">La sequenza di annunci video consente di generare una narrazione pi\u00f9 ampia di quella che si pu\u00f2 ottenere visualizzando un singolo annuncio in isolamento. Questo strumento \u00e8 stato lanciato all&#039;inizio dell&#039;anno ed \u00e8 ora disponibile per tutti gli utenti su Google Ads.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">La sequenza di annunci video ha un impatto per marchi di tutte le dimensioni, settori e obiettivi di marketing. Secondo un recente studio di Google, questo formato contribuisce a un significativo miglioramento del tasso di completamento degli annunci. Anche in un altro studio condotto con Ipsos, \u00e8 stato riscontrato che le sequenze video di sei secondi e gli annunci TrueView generano un impatto significativo sul ricordo dell&#039;annuncio e sull&#039;intenzione di acquisto con un incremento medio rispettivamente di 118% e 40%. (Fonte: Google-Ipsos Lab Experiment, Stati Uniti, marzo 2018.)<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Anche diversi tipi di pezzi creativi possono generare risultati diversi. Nello specifico, \u00e8 stato riscontrato che le sequenze che utilizzano lo stesso elemento creativo ritagliato in modi diversi hanno contribuito a migliorare le metriche pi\u00f9 associate alla bocca della canalizzazione, come il ricordo dell&#039;annuncio.<\/div>\n<div dir=\"auto\">Al contrario, utilizzare messaggi creativi diversi \u00e8 meglio generare azioni come l&#039;intenzione di acquisto, utilizzando quest&#039;ultima metodologia ha generato un aumento di 67% rispetto all&#039;utilizzo di un singolo pezzo creativo utilizzato ripetutamente.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Secondo Google, la 20th Century Fox ha utilizzato le sequenze di annunci video per il trailer &quot;The Great Showman&quot; e ha ottenuto una risposta cinque volte pi\u00f9 forte rispetto ai risultati complessivi del settore.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Mi sembra un formato molto interessante dato che oggigiorno tutti consumiamo piccole informazioni: Snap, tweet, storie ecc. Essere in grado di ricevere un messaggio pi\u00f9 lungo su piattaforme diverse \u00e8 una buona opportunit\u00e0 per distinguersi dal rumore.<\/div>","protected":false},"excerpt":{"rendered":"<p>La secuenciaci\u00f3n de anuncios de video permite generar una narrativa m\u00e1s amplia de la que se puede lograr mostrando un solo anuncio de forma aislada. Esta herramienta se lanz\u00f3 a comienzos de a\u00f1o y ahora se encuentra disponible para todos los usuarios en Google Ads. La secuenciaci\u00f3n de anuncios de video\u00a0genera un impacto para marcas&hellip;<\/p>","protected":false},"author":1,"featured_media":3906,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,1],"tags":[],"class_list":["post-3903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-marketing-digital"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ahora disponible en Google Ads: Secuenciaci\u00f3n de anuncios de video - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/it\/google\/annunci-video-sequenziali-google\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ahora disponible en Google Ads: Secuenciaci\u00f3n de anuncios de video - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"La secuenciaci\u00f3n de anuncios de video permite generar una narrativa m\u00e1s amplia de la que se puede lograr mostrando un solo anuncio de forma aislada. 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