{"id":3985,"date":"2019-02-11T13:20:28","date_gmt":"2019-02-11T16:20:28","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=3985"},"modified":"2019-02-11T13:20:28","modified_gmt":"2019-02-11T16:20:28","slug":"consejos-imagenes-google-shopping","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/suggerimenti-immagini-google-shopping\/","title":{"rendered":"Come ottimizzare le tue immagini di acquisto di Google\u00a0"},"content":{"rendered":"<div dir=\"auto\">Gli annunci con scheda di prodotto sono molto importanti e le tue immagini lo sono ancora di pi\u00f9. Questi svolgono un ruolo molto importante nella decisione di acquistare un articolo quando si utilizza Google Shopping. Non avere l&#039;immagine giusta pu\u00f2 diminuire la qualit\u00e0 del nostro feed e influenzare i nostri risultati.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">L&#039;immagine \u00e8 la parte pi\u00f9 grande dell&#039;annuncio, quindi \u00e8 importante non solo che soddisfi i requisiti di Google, ma anche che appaia attraente e attiri l&#039;interesse del nostro utente.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Oggi voglio parlare di alcune delle migliori pratiche e requisiti per ottenere il massimo dalle immagini.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Cominciamo con i requisiti:<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Per prima cosa devi avere il file <strong>collegamento immagine<\/strong>, ovvero un URL per l&#039;immagine stessa, \u00e8 necessario che faccia parte del feed.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Lo stesso accade per le immagini &quot;rappresentative&quot;, che non sono ammesse salvo due situazioni:<\/div>\n<ul>\n<li dir=\"auto\">\u00a0Nelle categorie di hardware o parti di veicoli. In questo scenario, le illustrazioni sono consentite se necessario.\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3986\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/01\/images2.png\" alt=\"\" width=\"317\" height=\"441\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/01\/images2.png 317w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/01\/images2-216x300.png 216w\" sizes=\"(max-width: 317px) 100vw, 317px\" \/><\/li>\n<li dir=\"auto\">Nei negozi di verniciatura sono consentite solo immagini a colori.<\/li>\n<\/ul>\n<div dir=\"auto\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3987\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/01\/images3.png\" alt=\"\" width=\"600\" height=\"326\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/01\/images3.png 600w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/01\/images3-300x163.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/01\/images3-558x303.png 558w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">L&#039;immagine deve rappresentare accuratamente ci\u00f2 che stiamo vendendo, questo pu\u00f2 sembrare ovvio ma dobbiamo prestare particolare attenzione affinch\u00e9 gli sfondi o gli elementi nella foto non risaltino pi\u00f9 del prodotto stesso.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">In questo esempio, potrebbe non essere ben compreso cosa stiamo vendendo: \u00e8 una coperta ma pu\u00f2 sembrare un lungo cappotto. Quindi \u00e8 importante che il prodotto che vendiamo sia ben compreso poich\u00e9 potrebbe essere la prima volta che un utente lo vede.<\/div>\n<div dir=\"auto\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3988\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/01\/images4.png\" alt=\"\" width=\"388\" height=\"563\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/01\/images4.png 388w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/01\/images4-207x300.png 207w\" sizes=\"(max-width: 388px) 100vw, 388px\" \/><\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">\u00a0Sono accettati solo i seguenti formati .gif (nessuna animazione), .jpeg, .png, .bmp e .tif \/ .tiff.<\/div>\n<div dir=\"auto\">\u00a0La dimensione massima dell&#039;immagine \u00e8 64 Mpx e il peso \u00e8 16 MB<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Assicurati che l&#039;immagine sia chiara, questo \u00e8 particolarmente importante per gli articoli di abbigliamento in cui l&#039;immagine deve essere almeno 250 \u00d7 250 px e per altri articoli non di abbigliamento l&#039;immagine deve essere almeno 100 \u00d7 100 px.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Infatti, se in qualsiasi momento l&#039;immagine non appare in input o tagliata, \u00e8 perch\u00e9 l&#039;immagine non soddisfa i requisiti.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Infine, consideriamo i requisiti dell&#039;URL. \u00c8 importante ricordare che Google riconoscer\u00e0 le immagini e le loro lenti utilizzando i crawler e un algoritmo. Ecco perch\u00e9 \u00e8 essenziale avere l&#039;URL corretto.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Diamo un&#039;occhiata ad alcuni dei requisiti:<\/div>\n<ol>\n<li>Dobbiamo utilizzare la categoria (image_link) nel feed, l&#039;URL deve portare all&#039;immagine principale del prodotto.<\/li>\n<li>Deve iniziare con HTTP o HTTPS<\/li>\n<li>\u00a0L&#039;URL deve essere in linea con lo standard RFC 2369 o RFC 1738, ad esempio:<\/li>\n<\/ol>\n<ul>\n<li>Un espacio ser\u00eda %20<\/li>\n<li>Comillas ser\u00edan %22<\/li>\n<li>Numeral ser\u00eda %23<\/li>\n<\/ul>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">\u00a0Abbiamo gi\u00e0 visto i requisiti, ora vediamo le migliori pratiche per scegliere la migliore immagine possibile<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\"><strong>\u00a0Dimensione dell&#039;immagine\u00a0<\/strong><\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Si consigliano immagini 800 \u00d7 800 px o pi\u00f9 grandi. Queste immagini mostrano il prodotto in generale con una migliore risoluzione e maggiori dettagli, come possiamo vedere nell&#039;immagine sottostante.<\/div>\n<div dir=\"auto\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3990\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/01\/images6.png\" alt=\"\" width=\"195\" height=\"310\" \/><\/p>\n<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\"><strong>\u00a0Contenuto dell&#039;immagine\u00a0<\/strong><\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Come abbiamo discusso in precedenza, l&#039;immagine dovrebbe essere facile da vedere. Si consiglia di utilizzare un colore di sfondo piatto senza loghi, ad eccezione del logo all&#039;interno del prodotto. Qui possiamo vedere che un prodotto con diversi elementi intorno pu\u00f2 generare confusione e sminuire il prodotto.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-3991\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/01\/images7.png\" alt=\"\" width=\"200\" height=\"289\" \/><\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\"><strong>\u00a0Ritocco\u00a0<\/strong><\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Sta diventando pi\u00f9 facile scattare foto di buona qualit\u00e0 con poche risorse, tuttavia \u00e8 importante tenere presente che sebbene scattiamo le foto con un&#039;ottima illuminazione, ritoccarle pu\u00f2 aiutarci ad avere un&#039;immagine molto pi\u00f9 pulita. Come si vede nell&#039;immagine, la foto non ritoccata ha un colore leggermente pi\u00f9 grigio e questo pu\u00f2 farla sembrare di qualit\u00e0 leggermente inferiore rispetto ad altre immagini.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-3993\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/01\/images9.png\" alt=\"\" width=\"428\" height=\"321\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/01\/images9.png 428w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/01\/images9-300x225.png 300w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-3994\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/01\/images10.png\" alt=\"\" width=\"464\" height=\"345\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/01\/images10.png 464w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/01\/images10-300x223.png 300w\" sizes=\"(max-width: 464px) 100vw, 464px\" \/><\/div>\n<div dir=\"auto\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Los anuncios de fichas de productos son muy importantes y sus im\u00e1genes a\u00fan m\u00e1s. \u00c9stas juegan un rol muy importante en la decisi\u00f3n de compra de un \u00edtem al utilizar Google Shopping. No tener la imagen adecuada nos puede disminuir la calidad de nuestro feed y afectar nuestros resultados. La imagen es la parte m\u00e1s&hellip;<\/p>","protected":false},"author":1,"featured_media":3996,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-3985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc-google-ads"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo optimizar tus im\u00e1genes de Google shopping\u00a0 - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Los anuncios de fichas de productos son muy importantes y sus im\u00e1genes a\u00fan m\u00e1s. \u00c9stas juegan un rol muy importante en la decisi\u00f3n de compra de un \u00edtem al utilizar Google Shopping. 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