{"id":4058,"date":"2019-02-28T15:13:21","date_gmt":"2019-02-28T18:13:21","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=4058"},"modified":"2019-02-28T15:13:21","modified_gmt":"2019-02-28T18:13:21","slug":"novedades-en-google-shopping","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/news-in-google-shopping\/","title":{"rendered":"Novit\u00e0 di Google Shopping"},"content":{"rendered":"<p>Google ha aggiunto pulsanti aggiuntivi agli annunci con scheda di prodotto situati sul lato destro dei risultati di ricerca. Quando si fa clic su questi pulsanti (per &quot;Dettagli&quot;, &quot;Recensioni&quot; e &quot;Negozi&quot;) vengono visualizzati ulteriori dettagli sui risultati ottenuti. Le funzionalit\u00e0 sono simili a quelle che Google utilizza nella ricerca mobile, ma l&#039;interfaccia \u00e8 nuova e diversa per la home page del motore di ricerca.<\/p>\n<p>Pulsanti del prodotto<br \/>\nCome possiamo vedere nell&#039;immagine qui sotto, questi pulsanti compaiono quando Google ti mostra una scheda o un pannello di Google Shopping che si trova sul lato destro nei risultati di ricerca. Appaiono quando si cercano prodotti come &quot;Iphone xr&quot; o quando si effettuano query simili.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4059\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-1.png\" alt=\"\" width=\"800\" height=\"819\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-1.png 800w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-1-293x300.png 293w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-1-768x786.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-1-558x571.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-1-655x671.png 655w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Quella che segue \u00e8 un&#039;immagine a grandezza naturale in cui puoi vedere il posizionamento sia degli annunci che dei pulsanti.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4061\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-2-1-1024x710.png\" alt=\"\" width=\"945\" height=\"655\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-2-1-1024x710.png 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-2-1-300x208.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-2-1-768x533.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-2-1-1612x1118.png 1612w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-2-1-1116x774.png 1116w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-2-1-806x559.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-2-1-558x387.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-2-1-655x454.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-2-1-820x569.png 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-2-1.png 1900w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/p>\n<p>Facendo clic su di essi, i pulsanti &quot;dettagli&quot;, &quot;recensioni&quot; e &quot;negozi&quot; attiveranno una schermata che mostra i risultati di ricerca specifici. Nell&#039;immagine seguente troverai quanto mostrato dopo aver cliccato sull&#039;icona &quot;negozi&quot;:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4062\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-3-1024x681.png\" alt=\"\" width=\"945\" height=\"628\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-3-1024x681.png 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-3-300x200.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-3-768x511.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-3-1612x1072.png 1612w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-3-1116x742.png 1116w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-3-806x536.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-3-558x371.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-3-655x436.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-3-820x546.png 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/sem-3-art-2-im-3.png 1900w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/p>\n<p>Tieni in considerazione questi aggiornamenti se il tuo Shopping \u00e8 uno dei formati che utilizzi di pi\u00f9. L&#039;hai gi\u00e0 provato? raccontaci la tua esperienza.<\/p>","protected":false},"excerpt":{"rendered":"<p>Google ha agregado botones adicionales a los anuncios del listado de productos ubicados en la parte derecha de resultados de b\u00fasqueda. Cuando haces clic en estos botones (para \u201cDetalles\u201d, \u201cOpiniones\u201d y \u201cTiendas\u201d) se muestran m\u00e1s detalles sobre los resultados obtenidos. Las caracter\u00edsticas son similares a las que usa Google en la b\u00fasqueda m\u00f3vil, pero la&hellip;<\/p>","protected":false},"author":1,"featured_media":4064,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-4058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc-google-ads"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Novedades en Google Shopping - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google ha agregado botones adicionales a los anuncios del listado de productos ubicados en la parte derecha de resultados de b\u00fasqueda.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/nouvelles-dans-google-shopping\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novedades en Google Shopping - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Google ha agregado botones adicionales a los anuncios del listado de productos ubicados en la parte derecha de resultados de b\u00fasqueda.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/nouvelles-dans-google-shopping\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-28T18:13:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/Banner-art-2-sem-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"667\" \/>\n\t<meta property=\"og:image:height\" content=\"375\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/nouvelles-dans-google-shopping\/\",\"url\":\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/nouvelles-dans-google-shopping\/\",\"name\":\"Novedades en Google Shopping - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/nouvelles-dans-google-shopping\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/nouvelles-dans-google-shopping\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/Banner-art-2-sem-3.jpg\",\"datePublished\":\"2019-02-28T18:13:21+00:00\",\"dateModified\":\"2019-02-28T18:13:21+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"description\":\"Google ha agregado botones adicionales a los anuncios del listado de productos ubicados en la parte derecha de resultados de b\u00fasqueda.\",\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/nouvelles-dans-google-shopping\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/nouvelles-dans-google-shopping\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/nouvelles-dans-google-shopping\/#primaryimage\",\"url\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/Banner-art-2-sem-3.jpg\",\"contentUrl\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/Banner-art-2-sem-3.jpg\",\"width\":667,\"height\":375},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/nouvelles-dans-google-shopping\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Novedades en Google Shopping\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.\",\"sameAs\":[\"http:\/\/guillermopareja.com\"],\"url\":\"https:\/\/guillermopareja.com\/it\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Novedades en Google Shopping - Marketing y Anal\u00edtica Digital","description":"Google ha agregado botones adicionales a los anuncios del listado de productos ubicados en la parte derecha de resultados de b\u00fasqueda.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/nouvelles-dans-google-shopping\/","og_locale":"it_IT","og_type":"article","og_title":"Novedades en Google Shopping - Marketing y Anal\u00edtica Digital","og_description":"Google ha agregado botones adicionales a los anuncios del listado de productos ubicados en la parte derecha de resultados de b\u00fasqueda.","og_url":"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/nouvelles-dans-google-shopping\/","og_site_name":"Marketing y Anal\u00edtica Digital","article_publisher":"https:\/\/www.facebook.com\/consultorgoogleadwords\/","article_published_time":"2019-02-28T18:13:21+00:00","og_image":[{"width":667,"height":375,"url":"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/Banner-art-2-sem-3.jpg","type":"image\/jpeg"}],"author":"Guillermo Pareja","twitter_card":"summary_large_image","twitter_creator":"@guillepareja","twitter_site":"@guillepareja","twitter_misc":{"Scritto da":"Guillermo Pareja","Tempo di lettura stimato":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/nouvelles-dans-google-shopping\/","url":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/nouvelles-dans-google-shopping\/","name":"Novedades en Google Shopping - Marketing y Anal\u00edtica Digital","isPartOf":{"@id":"https:\/\/guillermopareja.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/nouvelles-dans-google-shopping\/#primaryimage"},"image":{"@id":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/nouvelles-dans-google-shopping\/#primaryimage"},"thumbnailUrl":"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/Banner-art-2-sem-3.jpg","datePublished":"2019-02-28T18:13:21+00:00","dateModified":"2019-02-28T18:13:21+00:00","author":{"@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88"},"description":"Google ha agregado botones adicionales a los anuncios del listado de productos ubicados en la parte derecha de resultados de b\u00fasqueda.","breadcrumb":{"@id":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/nouvelles-dans-google-shopping\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/nouvelles-dans-google-shopping\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/nouvelles-dans-google-shopping\/#primaryimage","url":"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/Banner-art-2-sem-3.jpg","contentUrl":"https:\/\/guillermopareja.com\/wp-content\/uploads\/2019\/02\/Banner-art-2-sem-3.jpg","width":667,"height":375},{"@type":"BreadcrumbList","@id":"https:\/\/guillermopareja.com\/fr\/ppc-google-ads\/nouvelles-dans-google-shopping\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/guillermopareja.com\/de\/"},{"@type":"ListItem","position":2,"name":"Novedades en Google Shopping"}]},{"@type":"WebSite","@id":"https:\/\/guillermopareja.com\/de\/#website","url":"https:\/\/guillermopareja.com\/de\/","name":"Marketing y Anal\u00edtica Digital","description":"Blog de Guillermo Pareja","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/guillermopareja.com\/de\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"it-IT"},{"@type":"Person","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88","name":"Guillermo Pareja","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","caption":"Guillermo Pareja"},"description":"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.","sameAs":["http:\/\/guillermopareja.com"],"url":"https:\/\/guillermopareja.com\/it\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/guillermopareja.com\/it\/wp-json\/wp\/v2\/posts\/4058"}],"collection":[{"href":"https:\/\/guillermopareja.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guillermopareja.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/it\/wp-json\/wp\/v2\/comments?post=4058"}],"version-history":[{"count":0,"href":"https:\/\/guillermopareja.com\/it\/wp-json\/wp\/v2\/posts\/4058\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/it\/wp-json\/wp\/v2\/media\/4064"}],"wp:attachment":[{"href":"https:\/\/guillermopareja.com\/it\/wp-json\/wp\/v2\/media?parent=4058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guillermopareja.com\/it\/wp-json\/wp\/v2\/categories?post=4058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guillermopareja.com\/it\/wp-json\/wp\/v2\/tags?post=4058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}