{"id":4786,"date":"2020-09-18T12:27:16","date_gmt":"2020-09-18T15:27:16","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=4786"},"modified":"2020-09-18T12:27:18","modified_gmt":"2020-09-18T15:27:18","slug":"facebook-optimizacion-presupuesto-campana","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/it\/marketing-digitale\/facebook-ottimizzazione-budget-campagna\/","title":{"rendered":"Facebook annuncia che l&#039;uso dell&#039;ottimizzazione del budget della campagna non \u00e8 pi\u00f9 obbligatorio"},"content":{"rendered":"<p>Storicamente, i budget giornalieri venivano inseriti a livello di set di annunci di Facebook Ads. Tuttavia, la creazione di questa Campaign Budget Optimization, o CBO per il suo acronimo in inglese (Campaign Budget Optimization), cerca di spostare l&#039;allocazione del budget al livello principale della campagna, che consente alla piattaforma di distribuire l&#039;investimento tra i set di annunci esistenti . <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"553\" height=\"303\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/06\/3.png\" alt=\"\" class=\"wp-image-4787\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/06\/3.png 553w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/06\/3-300x164.png 300w\" sizes=\"(max-width: 553px) 100vw, 553px\" \/><\/figure>\n\n\n\n<p>I set di annunci possono avere un limite di spesa per limitare l&#039;importo del budget che ti viene distribuito.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"553\" height=\"303\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/06\/4.png\" alt=\"\" data-id=\"4788\" data-link=\"https:\/\/guillermopareja.com\/?attachment_id=4788\" class=\"wp-image-4788\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/06\/4.png 553w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/06\/4-300x164.png 300w\" sizes=\"(max-width: 553px) 100vw, 553px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p> <\/p>\n\n\n\n<p><strong>Perch\u00e9 l&#039;implementazione del CBO \u00e8 ora facoltativa?<\/strong><\/p>\n\n\n\n<p>Come accade dopo ogni pubblicit\u00e0, ci sono sentimenti contrastanti all&#039;interno degli inserzionisti, poich\u00e9 alcuni hanno realizzato un profitto e altri no. Sebbene gli utenti non esprimessero antipatia per l&#039;idea di utilizzare il CBO, il fatto che fosse obbligatorio non era del tutto ben percepito da molti. <\/p>\n\n\n\n<p>Questo \u00e8 stato il motivo per cui la scadenza obbligatoria per questa versione \u00e8 stata ripetutamente posticipata, poich\u00e9 questa modifica rappresentava un problema per alcuni utenti della piattaforma pubblicitaria. <\/p>\n\n\n\n<p><strong>Quando funziona e quando no?<\/strong><\/p>\n\n\n\n<p>Con il passare del tempo, abbiamo visto che l&#039;ottimizzazione o CBO \u00e8 diventata pi\u00f9 stabile e ha una performance migliore nella ricerca del traffico. \u00c8 cos\u00ec che questo strumento \u00e8 diventato una buona opzione per diversificare le fonti di utenti che entrano nella canalizzazione di conversione. <\/p>\n\n\n\n<p>Allo stesso modo, dal punto di vista dei proprietari di negozi online, il CBO \u00e8 stato un buon strumento per il budget senza dover presumere o indovinare quale pubblico avr\u00e0 prestazioni migliori. <\/p>\n\n\n\n<p>Questo cambiamento ha anche il suo lato negativo, poich\u00e9 nella stagione delle offerte gli inserzionisti applicano strategie di offerta per arrivare dove i tuoi concorrenti non lo fanno. In effetti, a volte puoi ottenere risultati migliori da un pubblico quando ci lavori individualmente. Per questo motivo, molti specialisti della piattaforma hanno scoperto che questa modifica funziona bene per i negozi online, ma non per altri tipi di siti. <\/p>\n\n\n\n<p>Il fatto che Facebook abbia fatto un passo indietro nell&#039;attuazione obbligatoria del CBO \u00e8 un segno che tale ottimizzazione del budget non funziona in tutti i casi. Sebbene in teoria questo cambiamento abbia molto senso, sembra che nella pratica degli acquirenti di media non funzioni affatto.<\/p>\n\n\n\n<p>Al momento della stesura di questo articolo, non \u00e8 stata rilasciata alcuna dichiarazione ufficiale da parte di Facebook Ads sull&#039;uso del CBO, tuttavia, nel caso in cui tu abbia una domanda specifica su uno qualsiasi dei tuoi account, i rappresentanti della piattaforma saranno in grado di informarti in merito la questione.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hist\u00f3ricamente los presupuestos diarios se ingresaban en el nivel del conjunto de anuncios de Facebook Ads. Sin embargo la creaci\u00f3n de esta Optimizaci\u00f3n del Presupuesto de Campa\u00f1a, o CBO por sus siglas en ingl\u00e9s (Campaign Budget Optimization), busca mover la asignaci\u00f3n del presupuesto al nivel principal de la campa\u00f1a, lo que le permite a la&hellip;<\/p>","protected":false},"author":1,"featured_media":4790,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86,1],"tags":[],"class_list":["post-4786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-ads","category-marketing-digital"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook anuncia que ya no es obligatorio el uso de la Optimizaci\u00f3n del Presupuesto de Campa\u00f1a - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/it\/le-marketing-numerique\/campagne-optimisation-budget-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook anuncia que ya no es obligatorio el uso de la Optimizaci\u00f3n del Presupuesto de Campa\u00f1a - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Hist\u00f3ricamente los presupuestos diarios se ingresaban en el nivel del conjunto de anuncios de Facebook Ads. Sin embargo la creaci\u00f3n de esta Optimizaci\u00f3n del Presupuesto de Campa\u00f1a, o CBO por sus siglas en ingl\u00e9s (Campaign Budget Optimization), busca mover la asignaci\u00f3n del presupuesto al nivel principal de la campa\u00f1a, lo que le permite a la&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/it\/le-marketing-numerique\/campagne-optimisation-budget-facebook\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-18T15:27:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-18T15:27:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/06\/Optimizacion-e1568292345225.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"449\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/campagne-optimisation-budget-facebook\/\",\"url\":\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/campagne-optimisation-budget-facebook\/\",\"name\":\"Facebook anuncia que ya no es obligatorio el uso de la Optimizaci\u00f3n del Presupuesto de Campa\u00f1a - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/campagne-optimisation-budget-facebook\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/campagne-optimisation-budget-facebook\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/06\/Optimizacion-e1568292345225.png\",\"datePublished\":\"2020-09-18T15:27:16+00:00\",\"dateModified\":\"2020-09-18T15:27:18+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/campagne-optimisation-budget-facebook\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/campagne-optimisation-budget-facebook\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/campagne-optimisation-budget-facebook\/#primaryimage\",\"url\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/06\/Optimizacion-e1568292345225.png\",\"contentUrl\":\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/06\/Optimizacion-e1568292345225.png\",\"width\":800,\"height\":449},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/campagne-optimisation-budget-facebook\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Facebook anuncia que ya no es obligatorio el uso de la Optimizaci\u00f3n del Presupuesto de Campa\u00f1a\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.\",\"sameAs\":[\"http:\/\/guillermopareja.com\"],\"url\":\"https:\/\/guillermopareja.com\/it\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Facebook anuncia que ya no es obligatorio el uso de la Optimizaci\u00f3n del Presupuesto de Campa\u00f1a - Marketing y Anal\u00edtica Digital","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/guillermopareja.com\/it\/le-marketing-numerique\/campagne-optimisation-budget-facebook\/","og_locale":"it_IT","og_type":"article","og_title":"Facebook anuncia que ya no es obligatorio el uso de la Optimizaci\u00f3n del Presupuesto de Campa\u00f1a - Marketing y Anal\u00edtica Digital","og_description":"Hist\u00f3ricamente los presupuestos diarios se ingresaban en el nivel del conjunto de anuncios de Facebook Ads. Sin embargo la creaci\u00f3n de esta Optimizaci\u00f3n del Presupuesto de Campa\u00f1a, o CBO por sus siglas en ingl\u00e9s (Campaign Budget Optimization), busca mover la asignaci\u00f3n del presupuesto al nivel principal de la campa\u00f1a, lo que le permite a la&hellip;","og_url":"https:\/\/guillermopareja.com\/it\/le-marketing-numerique\/campagne-optimisation-budget-facebook\/","og_site_name":"Marketing y Anal\u00edtica Digital","article_publisher":"https:\/\/www.facebook.com\/consultorgoogleadwords\/","article_published_time":"2020-09-18T15:27:16+00:00","article_modified_time":"2020-09-18T15:27:18+00:00","og_image":[{"width":800,"height":449,"url":"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/06\/Optimizacion-e1568292345225.png","type":"image\/png"}],"author":"Guillermo Pareja","twitter_card":"summary_large_image","twitter_creator":"@guillepareja","twitter_site":"@guillepareja","twitter_misc":{"Scritto da":"Guillermo Pareja","Tempo di lettura stimato":"2 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/campagne-optimisation-budget-facebook\/","url":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/campagne-optimisation-budget-facebook\/","name":"Facebook anuncia que ya no es obligatorio el uso de la Optimizaci\u00f3n del Presupuesto de Campa\u00f1a - Marketing y Anal\u00edtica Digital","isPartOf":{"@id":"https:\/\/guillermopareja.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/campagne-optimisation-budget-facebook\/#primaryimage"},"image":{"@id":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/campagne-optimisation-budget-facebook\/#primaryimage"},"thumbnailUrl":"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/06\/Optimizacion-e1568292345225.png","datePublished":"2020-09-18T15:27:16+00:00","dateModified":"2020-09-18T15:27:18+00:00","author":{"@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88"},"breadcrumb":{"@id":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/campagne-optimisation-budget-facebook\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/campagne-optimisation-budget-facebook\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/campagne-optimisation-budget-facebook\/#primaryimage","url":"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/06\/Optimizacion-e1568292345225.png","contentUrl":"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/06\/Optimizacion-e1568292345225.png","width":800,"height":449},{"@type":"BreadcrumbList","@id":"https:\/\/guillermopareja.com\/fr\/le-marketing-numerique\/campagne-optimisation-budget-facebook\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/guillermopareja.com\/de\/"},{"@type":"ListItem","position":2,"name":"Facebook anuncia que ya no es obligatorio el uso de la Optimizaci\u00f3n del Presupuesto de Campa\u00f1a"}]},{"@type":"WebSite","@id":"https:\/\/guillermopareja.com\/de\/#website","url":"https:\/\/guillermopareja.com\/de\/","name":"Marketing y Anal\u00edtica Digital","description":"Blog de Guillermo Pareja","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/guillermopareja.com\/de\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"it-IT"},{"@type":"Person","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88","name":"Guillermo Pareja","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","caption":"Guillermo Pareja"},"description":"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.","sameAs":["http:\/\/guillermopareja.com"],"url":"https:\/\/guillermopareja.com\/it\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/guillermopareja.com\/it\/wp-json\/wp\/v2\/posts\/4786"}],"collection":[{"href":"https:\/\/guillermopareja.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guillermopareja.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/it\/wp-json\/wp\/v2\/comments?post=4786"}],"version-history":[{"count":0,"href":"https:\/\/guillermopareja.com\/it\/wp-json\/wp\/v2\/posts\/4786\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/it\/wp-json\/wp\/v2\/media\/4790"}],"wp:attachment":[{"href":"https:\/\/guillermopareja.com\/it\/wp-json\/wp\/v2\/media?parent=4786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guillermopareja.com\/it\/wp-json\/wp\/v2\/categories?post=4786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guillermopareja.com\/it\/wp-json\/wp\/v2\/tags?post=4786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}