{"id":4989,"date":"2020-11-16T17:30:10","date_gmt":"2020-11-16T20:30:10","guid":{"rendered":"https:\/\/guillermopareja.com\/?p=4989"},"modified":"2020-11-16T17:30:12","modified_gmt":"2020-11-16T20:30:12","slug":"vuelve-alcance-organico-instagram","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/it\/facebook-ads\/back-organic-instagram-scope\/","title":{"rendered":"L&#039;era della copertura organica torna su Instagram"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"678\" src=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1-10-1024x678.png\" alt=\"\" class=\"wp-image-4990\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1-10-1024x678.png 1024w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1-10-300x199.png 300w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1-10-768x508.png 768w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1-10-1116x738.png 1116w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1-10-806x533.png 806w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1-10-558x369.png 558w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1-10-655x433.png 655w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1-10-820x543.png 820w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2020\/11\/1-10.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Al fine di incoraggiare gli utenti di Instagram a trascorrere pi\u00f9 tempo sulla piattaforma, il social network ha aperto il feed o la bacheca di casa in modo che gli utenti, oltre a vedere il contenuto degli account che seguono, possano continuare a vedere il contenuto di annunci e altro account suggeriti. In questo modo il feed instagram diventa infinito, somigliante a quello di Reels o Tik Tok dove il contenuto non finisce mai.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Le pubblicazioni suggerite appariranno sulle bacheche degli utenti e saranno completamente correlate ai tipi di account e ai contenuti gi\u00e0 seguiti. Questa funzione sar\u00e0 disponibile solo per le pubblicazioni che vengono generate nel feed, non mescolando Reels o IGTV. I post suggeriti sono diversi da ci\u00f2 che gli utenti possono trovare nella scheda Esplora poich\u00e9 lo schema con cui lavorano \u00e8 diverso.<\/p>\n\n\n\n<p>Questo cambiamento \u00e8 attribuito al fatto che la modalit\u00e0 di funzionamento di Tik Tok offre un rapporto di contenuti continuo e senza alcun limite, in cui i contenuti degli account seguiti o meno sono mescolati. Ci\u00f2 rende la portata organica su questa piattaforma molto alta, consentendo agli utenti con pochi follower di realizzare video facilmente visualizzabili e persino diventati famosi quasi istantaneamente.<\/p>\n\n\n\n<p>Questo modo di agire di questa piattaforma ha fatto s\u00ec che i suoi utenti trascorressero ore e ore nell&#039;applicazione, diventando una piattaforma di grande successo.<\/p>\n\n\n\n<p>Se sei un&#039;azienda e investi regolarmente in un modello all&#039;interno di questa piattaforma, tieni a mente due cose:<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\"><li>Tenendo conto che la copertura organica pu\u00f2 aumentare a causa del fatto che gli utenti della piattaforma trascorrono pi\u00f9 tempo a esplorare gli account sui loro muri, ti consiglio di rafforzare la tua strategia per i contenuti in modo che le tue pubblicazioni attirino ancora di pi\u00f9 l&#039;attenzione del tuo pubblico e si distinguano per la sua qualit\u00e0.<\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\" start=\"2\"><li>\u00c8 probabile che con l&#039;aumento della copertura organica aumenti anche lo spazio in cui possono essere visualizzati i tuoi annunci, quindi ti consiglio di mantenere le tue campagne e di non fare affidamento esclusivamente sui contenuti organici, in quanto potrebbero non essere scoperti dai tuoi solo il pubblico.<\/li><\/ol>\n\n\n\n<p>Vi consiglio di tenere presenti queste due premesse e vi invito a condividere nei commenti come \u00e8 stata la variazione nelle interazioni delle vostre pubblicazioni, con l&#039;arrivo di questo cambiamento.<\/p>\n\n\n\n<p>Credito immagine: Instagram<\/p>","protected":false},"excerpt":{"rendered":"<p>Con el fin de incentivar a que los usuarios de Instagram pasen m\u00e1s tiempo en la plataforma, la red social ha abierto el feed o muro de inicio para que los usuarios, adem\u00e1s de ver el contenido de las cuentas que siguen, pueda seguir viendo el contenido de anuncios y de otras cuentas sugeridas. De&hellip;<\/p>","protected":false},"author":1,"featured_media":4991,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86],"tags":[],"class_list":["post-4989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-ads"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vuelve la era del alcance org\u00e1nico a Instagram - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/it\/facebook-ads\/back-organic-instagram-scope\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vuelve la era del alcance org\u00e1nico a Instagram - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Con el fin de incentivar a que los usuarios de Instagram pasen m\u00e1s tiempo en la plataforma, la red social ha abierto el feed o muro de inicio para que los usuarios, adem\u00e1s de ver el contenido de las cuentas que siguen, pueda seguir viendo el contenido de anuncios y de otras cuentas sugeridas. 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