{"id":537,"date":"2010-02-03T22:53:46","date_gmt":"2010-02-04T01:53:46","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=537"},"modified":"2010-02-03T22:53:46","modified_gmt":"2010-02-04T01:53:46","slug":"adwords-la-importancia-de-la-redaccion","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/adwords-limportanza-della-scrittura\/","title":{"rendered":"AdWords: l&#039;importanza del copywriting"},"content":{"rendered":"<p>Oggi grazie alla newsletter di Perry Marshall ho ricevuto un articolo che mi ha fatto riflettere e penso che valga la pena condividere le conclusioni.<\/p>\n<p><strong>L&#039;articolo parlava di quelle &quot;gemme&quot; in redazione che cambiano il corso della storia.<\/strong><\/p>\n<p>Perry Marshall \u00e8 un esperto di AdWords e copywriting, ti consiglio di seguirlo su Twitter: <a href=\"http:\/\/twitter.com\/perrymarshall\">Perry Marshall<\/a><\/p>\n<p>A volte non lo sappiamo, ma <strong>possiamo essere a un paio di frasi dal raddoppiare le nostre conversioni<\/strong>, CTR e fondamentalmente quello che vuoi ... Questo mi \u00e8 successo molte volte quando ho semplicemente cambiato il tono, lo stile o una piccola frase in un annuncio AdWords.<\/p>\n<p><strong>Vi lascio 10 gioielli della scrittura che hanno segnato la storia:<\/strong><\/p>\n<blockquote><p>&quot;Ogni volta che ti trovi dalla parte della maggioranza, \u00e8 tempo di fare una pausa e riflettere&quot;. - Mark Twain<\/p>\n<p>Francamente, mia cara, non me ne frega niente. - Via col vento<\/p>\n<p>&quot;&quot;Tutto \u00e8 relativo.&quot; - Albert Einstein<\/p>\n<p>&quot;Dimmi e dimentico, insegnami e ricordo, coinvolgimi e imparo&quot;. - Benjamin Franklin<\/p>\n<p>&quot;Chi non si perdona nulla merita che gli perdoniamo tutto&quot;. - Confucio<\/p>\n<p>&quot;La penna \u00e8 pi\u00f9 forte della spada.&quot; e &quot;Il tempo \u00e8 denaro&quot;. - Edward Bulwer-Lytton<\/p>\n<p>&quot;Ci sono uomini che sembrano avere una sola idea ed \u00e8 un peccato che sia sbagliata&quot;. - Charles Dickens<\/p>\n<p>&quot;Sono tuo padre.&quot; - Darth Vader<\/p>\n<p>&quot;La vita \u00e8 come una scatola di cioccolatini, non sai mai cosa ti succeder\u00e0.&quot; - Forrest Gump<\/p><\/blockquote>\n<p>Sebbene gli stili, i tempi ei messaggi delle frasi siano MOLTO diversi e anche un paio siano stati detti da personaggi di fantasia, ci fanno sapere chi sono non appena li ascoltiamo e sono rimasti nella storia per merito loro.<\/p>\n<p><strong>Ci\u00f2 che ha reso queste frasi cos\u00ec famose \u00e8 che condensano in poche parole un&#039;intera idea o argomento<\/strong> su cui potremmo espandere un intero libro, vita o film ... infatti, queste frasi si inseriscono in un tweet e sono state immortalate.<\/p>\n<p>Questa \u00e8 la magia della scrittura che dobbiamo sapere come sfruttare quando creiamo landing page, annunci PPC, split test, ecc. E chiediamoci: <strong>&quot;Potresti condensare tutto questo in una semplice frase?&quot;<\/strong><\/p>\n<p>L&#039;unico modo per imparare a scrivere \u00e8 scrivere (perdona la ridondanza) quindi non dobbiamo mai adagiarci sugli allori o pensare che saper scrivere basta per scrivere bene.<\/p>\n<p><strong>Il tempo di attenzione su Internet \u00e8 breve, dobbiamo essere in grado di esprimere tutto il nostro argomento in una frase<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Hoy gracias al newsletter de Perry Marshall me lleg\u00f3 un art\u00edculo que me hizo pensar y creo que vale la pena compartir las conclusiones. El art\u00edculo era sobre esas \u00abjoyas\u00bb de la redacci\u00f3n que cambian el curso de la historia. Perry Marshall es un experto en Adwords y redacci\u00f3n, les recomiendo que lo sigan en&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,4],"tags":[136,14],"class_list":["post-537","post","type-post","status-publish","format-standard","hentry","category-copywriting","category-ppc-google-ads","tag-copywriting","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adwords: La Importancia de la Redacci\u00f3n - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Adwords: La Importancia de la Redacci\u00f3n. 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