{"id":604,"date":"2010-02-18T21:29:20","date_gmt":"2010-02-19T00:29:20","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=604"},"modified":"2010-02-18T21:29:20","modified_gmt":"2010-02-19T00:29:20","slug":"el-dia-despues-de-google","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/it\/marketing-digitale\/il-giorno-dopo-google\/","title":{"rendered":"Il giorno dopo Google"},"content":{"rendered":"<p>In questi ultimi giorni non ho scritto nessun articolo perch\u00e9 ho avuto problemi con il segnale Internet a casa, ma ora \u00e8 tutto normalizzato e scrivo di nuovo \ud83d\ude42<\/p>\n<p>Una domanda con cui mi sono divertito in questi giorni \u00e8 stata: <strong>E se Google sparisse domani?<\/strong><\/p>\n<p>Fortunatamente non c&#039;\u00e8 nessun evento nelle vicinanze che potrebbe causare questo e onestamente credo che l&#039;unica cosa che potrebbe causare questo \u00e8 che una meteora cada e spazzi via l&#039;intero pianeta ... comunque in quel caso nessuno lo perderebbe.<\/p>\n<p>Ma solo per il divertimento della questione, chiariamo questo punto e commentiamo ci\u00f2 che pensiamo sarebbe successo, sono giunto a un paio di conclusioni:<\/p>\n<p>1) Le agenzie di marketing online sono private del loro pi\u00f9 grande fornitore di traffico qualificato, perdono clienti a un ritmo incredibile e iniziano a testare mezzo dopo mezzo cercando quale porta loro un ritorno sull&#039;investimento tollerabile ... la maggior parte delle agenzie chiude.<\/p>\n<p>2) Si scatena un&#039;enorme concorrenza tra tutti gli altri motori di ricerca e nuovi concorrenti emergono nell&#039;ambiente, tuttavia ci vorr\u00e0 molto tempo prima che alcuni di loro raggiungano la maturit\u00e0 di Google e dei suoi servizi.<\/p>\n<p>3) Torniamo all&#039;et\u00e0 della pietra del SEO, del keyword stuffing, del link bombing e dell&#039;abuso dei meta tag ovunque.<\/p>\n<p>4) In mancanza di risultati soddisfacenti a causa di tutto il black hat SEO nei vari motori di ricerca, le persone si rivolgono ai social network come principale fonte di informazione e ricerca, i tuoi amici sono le nuove SERP viventi.<\/p>\n<p>5) La calma arriva dopo la tempesta, sono passati alcuni anni e tutto \u00e8 tornato stabile, le agenzie di marketing online riaprono timidamente, coloro che sono riusciti ad adattarsi velocemente al nuovo ambiente sono stati gli unici sopravvissuti e mostrano con orgoglio le loro cicatrici di guerra ... sono sopravvissuti a un&#039;apocalisse.<\/p>\n<p>Solo un motore di ricerca viene incoronato come il nuovo re, diventa la pi\u00f9 grande azienda del mondo e la storia di Internet continua da dove si era interrotta.<\/p>\n<p>Come puoi vedere, mi piacciono molto le storie di fantascienza apocalittiche, hehe Cosa pensi che succederebbe? \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>Estos \u00faltimos d\u00edas no escrib\u00ed ning\u00fan art\u00edculo porque tuve problemas con la se\u00f1al de Internet en casa, pero ahora todo est\u00e1 normalizado y vuelvo a escribir \ud83d\ude42 Una pregunta con la que me divert\u00ed en estos d\u00edas fue: Qu\u00e9 pasar\u00eda si Google desaparece ma\u00f1ana? Por suerte no hay ning\u00fan evento cercano que pudiese ocasionar esto&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[135],"class_list":["post-604","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-google"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El D\u00eda despu\u00e9s de Google - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"El D\u00eda despu\u00e9s de Google: Qu\u00e9 pasar\u00eda si Google desaparece ma\u00f1ana?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/it\/marketing-digitale\/il-giorno-dopo-google\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El D\u00eda despu\u00e9s de Google - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"El D\u00eda despu\u00e9s de Google: Qu\u00e9 pasar\u00eda si Google desaparece ma\u00f1ana?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/it\/marketing-digitale\/il-giorno-dopo-google\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2010-02-19T00:29:20+00:00\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/es_es\/marketing-digital\/el-dia-despues-de-google\/\",\"url\":\"https:\/\/guillermopareja.com\/es_es\/marketing-digital\/el-dia-despues-de-google\/\",\"name\":\"El D\u00eda despu\u00e9s de Google - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"datePublished\":\"2010-02-19T00:29:20+00:00\",\"dateModified\":\"2010-02-19T00:29:20+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"description\":\"El D\u00eda despu\u00e9s de Google: Qu\u00e9 pasar\u00eda si Google desaparece ma\u00f1ana?\",\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/es_es\/marketing-digital\/el-dia-despues-de-google\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/es_es\/marketing-digital\/el-dia-despues-de-google\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/es_es\/marketing-digital\/el-dia-despues-de-google\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El D\u00eda despu\u00e9s de Google\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. 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