{"id":703,"date":"2010-05-10T20:53:03","date_gmt":"2010-05-10T23:53:03","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=703"},"modified":"2010-05-10T20:53:03","modified_gmt":"2010-05-10T23:53:03","slug":"cuales-metricas-miden-el-exito-de-una-campana-online","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/it\/marketing-digitale\/quali-metriche-misurano-il-successo-di-una-campagna-online\/","title":{"rendered":"Quali metriche misurano il successo di una campagna online?"},"content":{"rendered":"<p>Una delle maggiori virt\u00f9 del Marketing Online \u00e8 senza dubbio la capacit\u00e0 di misurare ogni aspetto delle nostre campagne, in teoria questo ci permette di sapere esattamente dove il nostro investimento ha risultati e dove no ... ma in pratica <strong>Quali metriche utilizziamo per misurare il successo di una campagna di marketing online?<\/strong><\/p>\n<p>In genere lavoro orientato alle conversioni e al ROI, per me il successo si misura nella quantit\u00e0 di denaro che faccio entrare nelle tasche del mio cliente rispetto ai soldi che tira fuori di tasca, sorprendentemente questo non \u00e8 il modo di lavorare per i pi\u00f9.<\/p>\n<p>Secondo un sondaggio di eMarketer <strong>il 60% degli operatori di marketing online negli Stati Uniti misura il proprio successo in base al CTR <\/strong>Y <strong>Meno di 2\/5 degli intervistati utilizza il ROI come metrica principale.<\/strong><\/p>\n<p>Puoi vedere i risultati del sondaggio qui sotto:<strong><br \/>\n<\/strong><\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/05\/metricas-exito-marketing-online.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-704\" title=\"metriche di successo del marketing online\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/05\/metricas-exito-marketing-online.gif\" alt=\"\" width=\"324\" height=\"506\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/05\/metricas-exito-marketing-online.gif 324w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/05\/metricas-exito-marketing-online-192x300.gif 192w\" sizes=\"(max-width: 324px) 100vw, 324px\" \/><\/a><strong><\/strong><\/p>\n<p>Ci\u00f2 che questo sondaggio rivela \u00e8 che mentre molti parlano delle meraviglie del marketing online per misurare il ROI e gli obiettivi, quando si tratta di mettere in pratica la teoria, la maggior parte si attacca alla misurazione di clic, impressioni o altri dati facili da ottenere.<\/p>\n<p>Pi\u00f9 che un problema, lo vedo come un&#039;opportunit\u00e0 per quelli di noi che si sforzano davvero di ottenere conversioni pi\u00f9 elevate a un costo inferiore per i nostri clienti e comunicano con loro per provare a misurare l&#039;impatto offline delle nostre campagne ... <strong>E quali metriche utilizzi per misurare il successo delle tue campagne?<\/strong> \ud83d\ude09<\/p>\n<p>Puoi vedere l&#039;articolo sul sondaggio in eMarketer al seguente link: <a href=\"http:\/\/www.emarketer.com\/Article.aspx?R=1007679\">Il clic \u00e8 ancora il re?<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Una de las mayores virtudes del Marketing Online es sin dudas la capacidad de medir cada aspecto de nuestras campa\u00f1as, en teor\u00eda esto nos permite saber exactamente donde nuestra inversi\u00f3n tiene resultados y donde no&#8230; pero en la pr\u00e1ctica que m\u00e9tricas utilizamos para medir el \u00e9xito de una campa\u00f1a de Marketing Online? Yo generalmente suelo&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[10],"class_list":["post-703","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-marketing-online"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cu\u00e1les M\u00e9tricas miden el \u00c9xito de una Campa\u00f1a Online? - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Encuesta de eMarketer sobre las m\u00e9tricas m\u00e1s utilizadas para medir el performance de campa\u00f1as de Marketing Online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/it\/marketing-digitale\/quali-metriche-misurano-il-successo-di-una-campagna-online\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cu\u00e1les M\u00e9tricas miden el \u00c9xito de una Campa\u00f1a Online? - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Encuesta de eMarketer sobre las m\u00e9tricas m\u00e1s utilizadas para medir el performance de campa\u00f1as de Marketing Online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/it\/marketing-digitale\/quali-metriche-misurano-il-successo-di-una-campagna-online\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2010-05-10T23:53:03+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/05\/metricas-exito-marketing-online.gif\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/marketing-digital\/cuales-metricas-miden-el-exito-de-una-campana-online\/\",\"url\":\"https:\/\/guillermopareja.com\/marketing-digital\/cuales-metricas-miden-el-exito-de-una-campana-online\/\",\"name\":\"Cu\u00e1les M\u00e9tricas miden el \u00c9xito de una Campa\u00f1a Online? 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