{"id":707,"date":"2010-05-14T08:59:27","date_gmt":"2010-05-14T11:59:27","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=707"},"modified":"2010-05-14T08:59:27","modified_gmt":"2010-05-14T11:59:27","slug":"google-adwords-broad-match-modifier","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/it\/marketing-digitale\/modificatore-di-corrispondenza-generica-di-google-adwords\/","title":{"rendered":"AdWords di Google: modificatore di corrispondenza generica"},"content":{"rendered":"

Pochi giorni fa \u00e8 stato annunciato un nuovo tipo di corrispondenza con Google Adwords, si tratta di una modifica al tipo di corrispondenza generica che ci permette di essere pi\u00f9 precisi, attualmente \u00e8 in fase di test in Inghilterra e Canada.<\/p>\n

Come funziona il modificatore di corrispondenza generica? <\/strong><\/p>\n

Dobbiamo semplicemente inserire un simbolo "+" davanti alla parola chiave a corrispondenza generica che vogliamo modificare, ci\u00f2 consente a quella parola chiave di essere in grado di fornire sinonimi, acronimi, abbreviazioni e errori di battitura frequenti<\/strong>, in alcuni casi pu\u00f2 risparmiarci la creazione di dozzine di gruppi di annunci!<\/p>\n

Di seguito vi mostro l'esempio proposto nel blog ufficiale di Adwords su come influisce questo nuovo tipo di abbinamento:<\/p>\n

\"\"<\/p>\n

Sempre secondo il blog ufficiale di AdWords, gli inserzionisti che pubblicizzano utilizzando la corrispondenza a frase o esatta e hanno testato il modificatore di corrispondenza generica scoprono che le loro campagne convertono meglio, poich\u00e9 hanno una gamma pi\u00f9 ampia di esposizione ma senza essere imprecise come l'utilizzo della corrispondenza generica.<\/p>\n

Speriamo di poter utilizzare presto il Modificatore di corrispondenza generica nelle nostre campagne in spagnolo, tutto dipende dal feedback che le persone di Google ricevono al riguardo.<\/p>\n

Personalmente, sono molto entusiasta di questo nuovo tipo di concordanza e lo tester\u00f2 in alcune campagne che ho dall'altra parte dello stagno, se funziona bene sar\u00f2 il primo a effettuare l'ordine in Google Argentina hehe<\/p>\n

Hai qualche esperienza che puoi condividere con questo nuovo tipo di concordanza?<\/strong><\/p>\n

Puoi vedere la pubblicazione originale qui: Nuova funzione di targeting per parole chiave<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Hace unos d\u00edas se anunci\u00f3 un nuevo tipo de concordancia con Google Adwords, es una modificaci\u00f3n al tipo de concordancia amplio que permite ser m\u00e1s espec\u00edfico, actualmente est\u00e1 siendo probado en Inglaterra y Canada. C\u00f3mo funciona el Broad Match Modifier? Sencillamente debemos poner un simbolo \u00ab+\u00bb frente a la keyword de concordancia amplia que querramos…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,1],"tags":[14,10],"class_list":["post-707","post","type-post","status-publish","format-standard","hentry","category-google","category-marketing-digital","tag-google-adwords","tag-marketing-online"],"aioseo_notices":[],"yoast_head":"\nGoogle Adwords: Broad Match Modifier - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google Adwords: Broad Match Modifier. 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