{"id":715,"date":"2010-06-03T20:09:03","date_gmt":"2010-06-03T23:09:03","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=715"},"modified":"2010-09-01T12:35:27","modified_gmt":"2010-09-01T15:35:27","slug":"google-adwords-singulares-vs-plurales-en-broad-match","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/it\/marketing-digitale\/google-adwords-singular-vs-plural-in-broad-match\/","title":{"rendered":"AdWords di Google: singolare vs plurali in corrispondenza generica"},"content":{"rendered":"

L'articolo di oggi non \u00e8 molto lungo, ma \u00e8 interessante ed \u00e8 nato a seguito di una domanda sul lavoro<\/p>\n

Vale la pena utilizzare parole chiave plurali se includiamo il singolare della parola chiave nella corrispondenza generica?<\/strong><\/p>\n

Quando si utilizza la corrispondenza a frase o la corrispondenza esatta non abbiamo altra scelta che utilizzare plurali e singolari di ciascuna parola chiave se siamo interessati a comparire per quelle ricerche, tuttavia con la corrispondenza generica copriamo gi\u00e0 diverse varianti di una parola chiave singolare.<\/p>\n

La vera risposta alla domanda \u00e8: dipende da cosa stai cercando.<\/strong>
\nPrestazione<\/strong><\/p>\n

Se stiamo conducendo una campagna di performance o CPA e ancora di pi\u00f9 se i nostri volumi di traffico sono elevati, avremo bisogno di tutto l'aiuto possibile per ottimizzare anche il pi\u00f9 piccolo dettaglio ... \u00e8 qui che pi\u00f9 che mai dovremmo separare tutti i singolari dal plurale.<\/p>\n

Perch\u00e9?<\/strong><\/p>\n

Perch\u00e9 mentre entrambe le parole chiave sono idonee per attivare i nostri annunci, la parola chiave pi\u00f9 "pertinente" \u00e8 quella che attiver\u00e0 l'annuncio e si aggiunger\u00e0 all'impressione.<\/p>\n

Cio\u00e8, se nel nostro gruppo di annunci abbiamo le parole chiave: "Auto" e "Automobili" e la ricerca effettuata \u00e8 "Auto", anche se nella corrispondenza generica "Auto" potrebbe tranquillamente attivare l'annuncio, \u00e8 "Auto" che in questo caso.<\/p>\n

Questo ci permette di controllare le conversioni separatamente e quindi possiamo ottimizzare la campagna pi\u00f9 facilmente.<\/p>\n

Branding<\/strong><\/p>\n

Nel caso del branding \u00e8 molto pi\u00f9 semplice e non \u00e8 necessario essere cos\u00ec ossessivi \/ compulsivi con il rendimento delle nostre parole chiave, quindi se ti sembra che non ci sar\u00e0 molta differenza nel rendimento generale della campagna l\u00ec non \u00e8 necessario essere accurati come con una campagna sul rendimento.<\/p>\n

E cosa ne pensa? Qual \u00e8 la tua esperienza con le parole chiave singolari e plurali? \ud83d\ude09<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

El art\u00edculo de hoy no es muy largo, pero s\u00ed interesante y surgi\u00f3 a ra\u00edz de una pregunta en el trabajo Vale la pena utilizar palabras clave plurales si incluimos el singular de la palabra clave en concordancia amplia? Al utilizar concordancia de frase o concordancia exacta no tenemos m\u00e1s remedio que utilizar plurales y…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,1,4],"tags":[74,14,10],"class_list":["post-715","post","type-post","status-publish","format-standard","hentry","category-google","category-marketing-digital","category-ppc-google-ads","tag-enlaces-patrocinados","tag-google-adwords","tag-marketing-online"],"aioseo_notices":[],"yoast_head":"\nGoogle Adwords: Singulares vs Plurales en Broad Match - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google Adwords: Singulares vs Plurales en Broad Match. 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