{"id":722,"date":"2010-06-21T23:06:37","date_gmt":"2010-06-22T02:06:37","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=722"},"modified":"2010-06-21T23:06:37","modified_gmt":"2010-06-22T02:06:37","slug":"landing-pages-mostrar-el-truco-no-el-mago","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/it\/marketing-digitale\/pagine-di-destinazione-mostra-il-trucco-non-il-mago\/","title":{"rendered":"Pagine di destinazione: mostra il trucco, non il mago"},"content":{"rendered":"<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/guillermopareja.com\/hat.png\" alt=\"\" \/><\/p>\n<p>Quando vediamo in TV David Copperfield fare sparire qualcosa di gigantesco davanti al suo pubblico o Criss Angel fare apparire un elefante dal nulla ... <strong>importa molto qual \u00e8 il nome del mago? contano i loro anni di esperienza? <\/strong><\/p>\n<p>Sebbene questi maghi garantiscano la qualit\u00e0 dello spettacolo grazie alla loro grande reputazione, al momento del trucco nessuno ci pensa, l&#039;importante \u00e8 che stiamo vedendo qualcosa di unico e incredibile, in quel momento l&#039;importante \u00e8 il trucco, il il nome del mago diventa irrilevante per un po &#039;.<\/p>\n<p><strong>Quando una persona cerca un determinato prodotto o servizio, il trucco o la procedura guidata sono pi\u00f9 importanti? <\/strong><\/p>\n<p>Come per la magia, c&#039;\u00e8 un momento in cui il marchio della tua azienda \u00e8 irrilevante, \u00e8 quel momento in cui l&#039;unica cosa che conta per il consumatore \u00e8: <strong>Cosa c&#039;\u00e8 qui per me?<\/strong> \u00c8 qui che dobbiamo eliminare tutto &quot;chi siamo&quot; dall&#039;interazione e mettere sul tavolo il &quot;cosa facciamo&quot;.<\/p>\n<p>Ogni giorno vedo aziende che quando fanno SEM indirizzano il loro traffico verso una tipica home page ricca di informazioni istituzionali, fotografie di mille cose, promozioni che non stiamo cercando ora e informazioni che in questo momento sono irrilevanti.<strong><\/strong><\/p>\n<p>Immagina un mago che nel momento in cui fa sparire il suo assistente inizi a parlare di come pu\u00f2 anche destreggiarsi, addomesticare leoni, suonare il piano e blah blah blah ... <strong>Stai facendo qualcosa di pi\u00f9 che distrarre e noioso?<\/strong><\/p>\n<p>\u00c8 allora che arriva una pagina di destinazione per salvare la situazione, nello stesso modo in cui il mago fa un trucco alla volta e gli d\u00e0 il massimo impatto possibile, <strong>avere diverse pagine di destinazione speciali aiuta a dare il massimo impatto possibile ai tuoi migliori prodotti, servizi e promozioni<\/strong> evitando qualsiasi tipo di informazione non necessaria.<\/p>","protected":false},"excerpt":{"rendered":"<p>Cuando vemos en la TV a David Copperfield hacer desaparecer algo gigantesco frente a su audiencia o a Criss Angel haciendo aparecer un elefante de la nada&#8230; importa mucho como se llama el mago? importan sus a\u00f1os de trayectoria? Si bien estos magos garantizan la calidad del espectaculo gracias a su gran reputaci\u00f3n, al momento&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[10],"class_list":["post-722","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-marketing-online"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Landing Pages: Mostrar el Truco, No el Mago - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Landing Pages: Mostrar el Truco, No el Mago. 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