{"id":794,"date":"2010-07-29T17:54:12","date_gmt":"2010-07-29T20:54:12","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=794"},"modified":"2010-07-29T17:54:12","modified_gmt":"2010-07-29T20:54:12","slug":"anuncios-de-adwords-divertidos","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/it\/marketing-digitale\/annunci-adwords-divertenti-2\/","title":{"rendered":"Annunci divertenti di AdWords"},"content":{"rendered":"

Questo post proviene da un ottimo articolo che ho trovato in Royal.Pingdom<\/a> Sui diversi usi creativi che possono essere dati agli annunci AdWords, alcuni sono errori, altri sono esperimenti e infine scherzi.<\/p>\n

Quando l'inserimento di parole chiave non funziona<\/strong><\/p>\n

L'opzione di inserimento delle parole chiave nei tuoi annunci pu\u00f2 farti risparmiare molto tempo, ma fai attenzione alla corrispondenza generica!<\/p>\n

\"\"<\/a><\/p>\n

Shock degli interessi<\/strong><\/p>\n

Quando uno scherzo pu\u00f2 attirare l'attenzione degli avvocati di un noto brand, penso sia meglio non scherzare.<\/p>\n

\"\"<\/a><\/p>\n

ASCII art<\/strong><\/p>\n

L'articolo originale da cui ho tratto queste immagini \u00e8 un po 'vecchio, attualmente non \u00e8 possibile abusare di simboli o segni di punteggiatura negli annunci AdWords. Secondo la fonte originale, l'utilizzo di questi tipi di annunci pu\u00f2 aumentare in modo significativo il CTR, anche se personalmente credo che il tasso di conversione e la qualit\u00e0 dei contatti dovrebbero diminuire di MOLTO.<\/strong><\/p>\n

\"\"<\/a><\/p>\n

Tuttavia, \u00e8 ancora divertente hehe<\/p>\n

Scambio di parole<\/strong><\/p>\n

Quando Jeff Gerstmann, caporedattore di Gamespot, \u00e8 stato licenziato, ha avuto un grande impatto sull'industria delle riviste di gioco, tanto che PC Gamer ha approfittato della situazione per promuovere se stesso e GameBump (un blog per giocatori) ha risposto con un annuncio di "risposta".<\/strong><\/p>\n

\"\"<\/a><\/p>\n

E hai gi\u00e0 utilizzato uno di questi tipi di annunci in qualsiasi campagna? \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"

Este post sale de un muy buen art\u00edculo que encontr\u00e9 en Royal.Pingdom sobre los distintos usos creativos que se pueden dar a los anuncios de adwords, algunos son errores, otros son experimentos y por \u00faltimo bromas. Cuando el Keyword Insertion no sale bien La opci\u00f3n de Keyword Insertion en tus anuncios puede salvarte mucho tiempo,…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,4],"tags":[14,10],"class_list":["post-794","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","category-ppc-google-ads","tag-google-adwords","tag-marketing-online"],"aioseo_notices":[],"yoast_head":"\nAnuncios de Adwords divertidos - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google Adwords: Ejemplos de anuncios divertidos y creativos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/it\/marketing-digitale\/annunci-adwords-divertenti-2\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anuncios de Adwords divertidos - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Google Adwords: Ejemplos de anuncios divertidos y creativos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/it\/marketing-digitale\/annunci-adwords-divertenti-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2010-07-29T20:54:12+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/07\/anuncios-adwords-divertidos.jpg\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/it\/marketing-digitale\/annunci-adwords-divertenti-2\/\",\"url\":\"https:\/\/guillermopareja.com\/it\/marketing-digitale\/annunci-adwords-divertenti-2\/\",\"name\":\"Anuncios de Adwords divertidos - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/guillermopareja.com\/it\/marketing-digitale\/annunci-adwords-divertenti-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/guillermopareja.com\/it\/marketing-digitale\/annunci-adwords-divertenti-2\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/07\/anuncios-adwords-divertidos.jpg\",\"datePublished\":\"2010-07-29T20:54:12+00:00\",\"dateModified\":\"2010-07-29T20:54:12+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"description\":\"Google Adwords: Ejemplos de anuncios divertidos y creativos.\",\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/it\/marketing-digitale\/annunci-adwords-divertenti-2\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/it\/marketing-digitale\/annunci-adwords-divertenti-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/guillermopareja.com\/it\/marketing-digitale\/annunci-adwords-divertenti-2\/#primaryimage\",\"url\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/07\/anuncios-adwords-divertidos.jpg\",\"contentUrl\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/07\/anuncios-adwords-divertidos.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/it\/marketing-digitale\/annunci-adwords-divertenti-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Anuncios de Adwords divertidos\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.\",\"sameAs\":[\"http:\/\/guillermopareja.com\"],\"url\":\"https:\/\/guillermopareja.com\/it\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Anuncios de Adwords divertidos - Marketing y Anal\u00edtica Digital","description":"Google Adwords: Ejemplos de anuncios divertidos y creativos.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/guillermopareja.com\/it\/marketing-digitale\/annunci-adwords-divertenti-2\/","og_locale":"it_IT","og_type":"article","og_title":"Anuncios de Adwords divertidos - Marketing y Anal\u00edtica Digital","og_description":"Google Adwords: Ejemplos de anuncios divertidos y creativos.","og_url":"https:\/\/guillermopareja.com\/it\/marketing-digitale\/annunci-adwords-divertenti-2\/","og_site_name":"Marketing y Anal\u00edtica Digital","article_publisher":"https:\/\/www.facebook.com\/consultorgoogleadwords\/","article_published_time":"2010-07-29T20:54:12+00:00","og_image":[{"url":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/07\/anuncios-adwords-divertidos.jpg"}],"author":"Guillermo Pareja","twitter_card":"summary_large_image","twitter_creator":"@guillepareja","twitter_site":"@guillepareja","twitter_misc":{"Scritto da":"Guillermo Pareja","Tempo di lettura stimato":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/guillermopareja.com\/it\/marketing-digitale\/annunci-adwords-divertenti-2\/","url":"https:\/\/guillermopareja.com\/it\/marketing-digitale\/annunci-adwords-divertenti-2\/","name":"Anuncios de Adwords divertidos - Marketing y Anal\u00edtica Digital","isPartOf":{"@id":"https:\/\/guillermopareja.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/guillermopareja.com\/it\/marketing-digitale\/annunci-adwords-divertenti-2\/#primaryimage"},"image":{"@id":"https:\/\/guillermopareja.com\/it\/marketing-digitale\/annunci-adwords-divertenti-2\/#primaryimage"},"thumbnailUrl":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/07\/anuncios-adwords-divertidos.jpg","datePublished":"2010-07-29T20:54:12+00:00","dateModified":"2010-07-29T20:54:12+00:00","author":{"@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88"},"description":"Google Adwords: Ejemplos de anuncios divertidos y creativos.","breadcrumb":{"@id":"https:\/\/guillermopareja.com\/it\/marketing-digitale\/annunci-adwords-divertenti-2\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/guillermopareja.com\/it\/marketing-digitale\/annunci-adwords-divertenti-2\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/guillermopareja.com\/it\/marketing-digitale\/annunci-adwords-divertenti-2\/#primaryimage","url":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/07\/anuncios-adwords-divertidos.jpg","contentUrl":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/07\/anuncios-adwords-divertidos.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/guillermopareja.com\/it\/marketing-digitale\/annunci-adwords-divertenti-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/guillermopareja.com\/de\/"},{"@type":"ListItem","position":2,"name":"Anuncios de Adwords divertidos"}]},{"@type":"WebSite","@id":"https:\/\/guillermopareja.com\/de\/#website","url":"https:\/\/guillermopareja.com\/de\/","name":"Marketing y Anal\u00edtica Digital","description":"Blog de Guillermo Pareja","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/guillermopareja.com\/de\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"it-IT"},{"@type":"Person","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88","name":"Guillermo Pareja","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","caption":"Guillermo Pareja"},"description":"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.","sameAs":["http:\/\/guillermopareja.com"],"url":"https:\/\/guillermopareja.com\/it\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/guillermopareja.com\/it\/wp-json\/wp\/v2\/posts\/794"}],"collection":[{"href":"https:\/\/guillermopareja.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guillermopareja.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/it\/wp-json\/wp\/v2\/comments?post=794"}],"version-history":[{"count":0,"href":"https:\/\/guillermopareja.com\/it\/wp-json\/wp\/v2\/posts\/794\/revisions"}],"wp:attachment":[{"href":"https:\/\/guillermopareja.com\/it\/wp-json\/wp\/v2\/media?parent=794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guillermopareja.com\/it\/wp-json\/wp\/v2\/categories?post=794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guillermopareja.com\/it\/wp-json\/wp\/v2\/tags?post=794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}