{"id":813,"date":"2010-08-13T10:30:48","date_gmt":"2010-08-13T13:30:48","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=813"},"modified":"2010-08-13T10:30:48","modified_gmt":"2010-08-13T13:30:48","slug":"nueva-funcion-google-adwords-interest-category-marketing","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/it\/google\/nuova-funzione-marketing-categoria-di-interesse-google-adwords\/","title":{"rendered":"Nuova funzione di Google AdWords: marketing basato su categorie di interessi"},"content":{"rendered":"<p>Google Adwords sta attualmente introducendo diverse nuove funzionalit\u00e0 come \u00ab<strong>Link a un sito di annunci su una riga \u00bb<\/strong> Y <strong>&quot;Annunci di ricerca di immagini&quot;<\/strong>, ma quello che trovo pi\u00f9 interessante \u00e8 <strong>&quot;Marketing basato su categorie di interessi&quot;<\/strong>, che non \u00e8 ancora apertamente disponibile ma ho accesso alla beta con una campagna \ud83d\ude42<\/p>\n<p><strong>Come funziona il marketing basato su categorie di interessi?<\/strong><\/p>\n<p>\u00c8 un nuovo modo di sfruttare la rete display, solo che invece di fare pubblicit\u00e0 in modo contestuale con parole chiave o scegliendo posizionamenti gestiti possiamo indirizzare la nostra pubblicit\u00e0 ad utenti con interessi specifici.<\/p>\n<p><strong>Come si crea una campagna ICM?<\/strong><\/p>\n<p>Creiamo normalmente una campagna e quindi, invece di aggiungere parole chiave o posizionamenti gestiti, andiamo su &quot;Segmenti di pubblico&quot; e selezioniamo le categorie dall&#039;elenco di interessi.<\/p>\n<p><strong>Quali sono le categorie dell&#039;elenco di interessi?<\/strong><\/p>\n<p>Ci sono attualmente 26 categorie, tra le quali:<\/p>\n<p>- Arte e intrattenimento (+50 milioni di utenti globali)<\/p>\n<p>- Auto e veicoli (10-20 milioni di utenti globali)<\/p>\n<p>- Beauty &amp; Fitness (3-5 milioni di utenti globali)<\/p>\n<p>- Libri e letteratura (da 10 a 20 milioni di utenti globali)<\/p>\n<p>- Business &amp; Industrial (da 10 a 20 milioni di utenti globali)<\/p>\n<p><strong>Tutte le categorie sono suddivise in sottocategorie per un&#039;ulteriore segmentazione<\/strong>Ad esempio, in &quot;Libri e letteratura&quot; possiamo segmentare in base a coloro che hanno un interesse per la fan fiction o la letteratura classica.<\/p>\n<p>Suppongo che nel tempo le categorie aumenteranno di dimensioni e forse si segmenteranno ancora di pi\u00f9.<\/p>\n<p>La mia prima impressione di questa nuova funzione di targeting per pubblico \u00e8 <strong>Molto buona<\/strong>, anche se l&#039;ho ancora testato con una sola campagna e non \u00e8 passato abbastanza tempo per effettuare ottimizzazioni importanti.<\/p>\n<p><strong>Hai provato il marketing basato su categorie di interessi con un account? Qual \u00e8 la tua opinione o esperienza?<\/strong> \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>Google Adwords actualmente est\u00e1 presentando distintas nuevas funciones como \u00abOne Line AdSite Links\u00bb y \u00abImage Search Ads\u00bb, pero la que me parece m\u00e1s interesante es \u00abInterest Category Marketing\u00bb, que todav\u00eda no est\u00e1 disponible abiertamente pero tengo acceso al beta con una campa\u00f1a \ud83d\ude42 C\u00f3mo Funciona Interest Category Marketing? Es una nueva forma de aprovechar la&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[14,71,10],"class_list":["post-813","post","type-post","status-publish","format-standard","hentry","category-google","tag-google-adwords","tag-interest-category-marketing","tag-marketing-online"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nueva Funci\u00f3n Google Adwords: Interest Category Marketing  - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google Adwords: Interest Category Marketing. Nueva funcion para segmentar por intereses de usuario en la red de display.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/it\/google\/new-feature-google-adwords-interest-category-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nueva Funci\u00f3n Google Adwords: Interest Category Marketing  - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Google Adwords: Interest Category Marketing. Nueva funcion para segmentar por intereses de usuario en la red de display.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/it\/google\/new-feature-google-adwords-interest-category-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2010-08-13T13:30:48+00:00\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/en\/google\/new-feature-google-adwords-interest-category-marketing\/\",\"url\":\"https:\/\/guillermopareja.com\/en\/google\/new-feature-google-adwords-interest-category-marketing\/\",\"name\":\"Nueva Funci\u00f3n Google Adwords: Interest Category Marketing - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"datePublished\":\"2010-08-13T13:30:48+00:00\",\"dateModified\":\"2010-08-13T13:30:48+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"description\":\"Google Adwords: Interest Category Marketing. Nueva funcion para segmentar por intereses de usuario en la red de display.\",\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/en\/google\/new-feature-google-adwords-interest-category-marketing\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/en\/google\/new-feature-google-adwords-interest-category-marketing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/en\/google\/new-feature-google-adwords-interest-category-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nueva Funci\u00f3n Google Adwords: Interest Category Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.\",\"sameAs\":[\"http:\/\/guillermopareja.com\"],\"url\":\"https:\/\/guillermopareja.com\/it\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nueva Funci\u00f3n Google Adwords: Interest Category Marketing  - Marketing y Anal\u00edtica Digital","description":"Google Adwords: Interest Category Marketing. Nueva funcion para segmentar por intereses de usuario en la red de display.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/guillermopareja.com\/it\/google\/new-feature-google-adwords-interest-category-marketing\/","og_locale":"it_IT","og_type":"article","og_title":"Nueva Funci\u00f3n Google Adwords: Interest Category Marketing  - Marketing y Anal\u00edtica Digital","og_description":"Google Adwords: Interest Category Marketing. Nueva funcion para segmentar por intereses de usuario en la red de display.","og_url":"https:\/\/guillermopareja.com\/it\/google\/new-feature-google-adwords-interest-category-marketing\/","og_site_name":"Marketing y Anal\u00edtica Digital","article_publisher":"https:\/\/www.facebook.com\/consultorgoogleadwords\/","article_published_time":"2010-08-13T13:30:48+00:00","author":"Guillermo Pareja","twitter_card":"summary_large_image","twitter_creator":"@guillepareja","twitter_site":"@guillepareja","twitter_misc":{"Scritto da":"Guillermo Pareja","Tempo di lettura stimato":"2 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/guillermopareja.com\/en\/google\/new-feature-google-adwords-interest-category-marketing\/","url":"https:\/\/guillermopareja.com\/en\/google\/new-feature-google-adwords-interest-category-marketing\/","name":"Nueva Funci\u00f3n Google Adwords: Interest Category Marketing - Marketing y Anal\u00edtica Digital","isPartOf":{"@id":"https:\/\/guillermopareja.com\/de\/#website"},"datePublished":"2010-08-13T13:30:48+00:00","dateModified":"2010-08-13T13:30:48+00:00","author":{"@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88"},"description":"Google Adwords: Interest Category Marketing. Nueva funcion para segmentar por intereses de usuario en la red de display.","breadcrumb":{"@id":"https:\/\/guillermopareja.com\/en\/google\/new-feature-google-adwords-interest-category-marketing\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/guillermopareja.com\/en\/google\/new-feature-google-adwords-interest-category-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/guillermopareja.com\/en\/google\/new-feature-google-adwords-interest-category-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/guillermopareja.com\/de\/"},{"@type":"ListItem","position":2,"name":"Nueva Funci\u00f3n Google Adwords: Interest Category Marketing"}]},{"@type":"WebSite","@id":"https:\/\/guillermopareja.com\/de\/#website","url":"https:\/\/guillermopareja.com\/de\/","name":"Marketing y Anal\u00edtica Digital","description":"Blog de Guillermo Pareja","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/guillermopareja.com\/de\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"it-IT"},{"@type":"Person","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88","name":"Guillermo Pareja","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","caption":"Guillermo Pareja"},"description":"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.","sameAs":["http:\/\/guillermopareja.com"],"url":"https:\/\/guillermopareja.com\/it\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/guillermopareja.com\/it\/wp-json\/wp\/v2\/posts\/813"}],"collection":[{"href":"https:\/\/guillermopareja.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guillermopareja.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/it\/wp-json\/wp\/v2\/comments?post=813"}],"version-history":[{"count":0,"href":"https:\/\/guillermopareja.com\/it\/wp-json\/wp\/v2\/posts\/813\/revisions"}],"wp:attachment":[{"href":"https:\/\/guillermopareja.com\/it\/wp-json\/wp\/v2\/media?parent=813"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guillermopareja.com\/it\/wp-json\/wp\/v2\/categories?post=813"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guillermopareja.com\/it\/wp-json\/wp\/v2\/tags?post=813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}