{"id":857,"date":"2010-09-05T00:08:18","date_gmt":"2010-09-05T03:08:18","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=857"},"modified":"2010-09-05T00:08:18","modified_gmt":"2010-09-05T03:08:18","slug":"la-diferencia-entre-testear-medir-y-optimizar","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/it\/marketing-digitale\/la-differenza-tra-test-misurazione-e-ottimizzazione\/","title":{"rendered":"La differenza tra Test, Measure e Optimize"},"content":{"rendered":"<p>Fare test A \/ B o multivariati con le nostre campagne, landing page o anche con tutto il nostro sito non \u00e8 un lusso, ma oggi \u00e8 qualcosa di fondamentale per avere successo su Internet o migliorare quello che gi\u00e0 abbiamo.<\/p>\n<p>Ci sono 3 passaggi che dobbiamo aver ben differenziato quando si eseguono test A \/ B o multivariati, questi passaggi sono &quot;Test&quot;, &quot;Misura&quot; e &quot;Ottimizza&quot;.<\/p>\n<p><strong>Test: <\/strong>Quando testiamo, testiamo diversi elementi sul nostro sito o nelle nostre campagne per vedere quali funzionano meglio per indurre i visitatori a compiere le azioni che ci aspettiamo da loro, come effettuare un acquisto, contattare l&#039;azienda o registrarsi.<\/p>\n<p>Il test implica la creazione di esperimenti, in formato A \/ B o multivariato, un buon strumento per raggiungere questo obiettivo \u00e8 il <a href=\"https:\/\/guillermopareja.com\/it\/marketing-digitale\/ab-testing-with-google-website-optimizer\/\">Strumento per ottimizzare il sito di Google.<\/a><\/p>\n<p><strong>Misurare: <\/strong>Quando misuriamo, ci\u00f2 che facciamo \u00e8 controllare l&#039;attivit\u00e0 dei visitatori all&#039;interno del nostro sito, questo serve a determinare i fattori chiave di successo e fallimento delle nostre campagne. L&#039;obiettivo della misurazione \u00e8 sapere cosa facciamo bene, cosa facciamo male e cosa potremmo migliorare.<\/p>\n<p>Uno degli strumenti pi\u00f9 popolari e completi per misurare l&#039;attivit\u00e0 dei nostri siti \u00e8 <a href=\"http:\/\/google.com\/analytics\">Statistiche di Google.<\/a><\/p>\n<p><strong>Ottimizzare: <\/strong>Quando ottimizziamo, non solo sostituiamo i &quot;perdenti&quot; dell&#039;esperimento con i &quot;vincitori&quot;, ma otteniamo qualcosa di ancora pi\u00f9 prezioso: <strong>Conoscenza. <\/strong><\/p>\n<p>Ogni esperimento ci consente di conoscere meglio i nostri visitatori \/ clienti e tale conoscenza pu\u00f2 essere applicata praticamente a qualsiasi attivit\u00e0 dell&#039;azienda, sia online che offline.<\/p>\n<p><strong>E cosa impari dai tuoi esperimenti?<\/strong> \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>Hacer pruebas A\/B o multivariadas con nuestras campa\u00f1as, landing pages o incluso con todo nuestro sitio no es un lujo, sino que hoy en d\u00eda es algo fundamental para lograr tener \u00e9xito en Internet o mejorar el que ya tenemos. Hay 3 pasos que debemos tener bien diferenciados a la hora de hacer A\/B o&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[75,10,36],"class_list":["post-857","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-ab-testing","tag-marketing-online","tag-split-testing"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La diferencia entre Testear, Medir y Optimizar - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"A\/B y Multivariate Testing en Marketing Online: La diferencia entre Testear, Medir y Optimizar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/it\/marketing-digital\/a-diferenca-entre-testar-medir-e-otimizar\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La diferencia entre Testear, Medir y Optimizar - 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