{"id":87,"date":"2009-11-09T23:22:59","date_gmt":"2009-11-10T02:22:59","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=87"},"modified":"2009-12-04T11:27:23","modified_gmt":"2009-12-04T14:27:23","slug":"errores-seo-101-palabras-clave-identificadas-pero-no-testeadas","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/it\/marketing-digitale\/errori-seo-101-parole-chiave-identificate-ma-non-testate\/","title":{"rendered":"Errori SEO 101: parole chiave identificate ma non testate"},"content":{"rendered":"<p>Il <strong>posizionamento sul web<\/strong> e il <strong>PPC<\/strong> vanno di pari passo e si completano a vicenda, non sapendo come usare programmi PPC come <strong>Google Adwords<\/strong> per ottimizzare le nostre campagne <strong>SEO<\/strong> pu\u00f2 far perdere molto tempo e quindi denaro.<\/p>\n<p>Molte persone identificano le parole chiave, analizzano il traffico potenziale, ecc.<\/p>\n<p>Ma il problema \u00e8 proprio questo, possiamo stimare la quantit\u00e0 di traffico ma stimare la qualit\u00e0 \u00e8 pi\u00f9 difficile e alla fine la qualit\u00e0 conta molto pi\u00f9 della quantit\u00e0.<\/p>\n<p>\u00c8 qui che entra in gioco PPC per farci risparmiare molto tempo, invece di aspettare di essere ben posizionati per parole chiave che non sappiamo se convertiranno, corriamo il rischio di sprecare molto tempo, denaro ed energia per nulla.<\/p>\n<p>Adwords \u00e8 il programma ideale per analizzare i file <strong>intenzione commerciale<\/strong> dietro ogni parola chiave o frase, impostando una campagna con il nostro elenco di parole chiave per vederle in azione e vedere quali ci portano il meglio <strong>ROI<\/strong>Se una parola chiave produce pochissimo (o nulla), \u00e8 meglio eliminarla e mettere pi\u00f9 budget su quelli che stanno davvero portando visitatori che ci mettono soldi in tasca.<\/p>\n<p>Dopo aver saputo quali parole chiave portano traffico qualificato, possiamo investire tempo e duro lavoro nel posizionare le nostre pagine per quelle parole chiave o frasi chiave di cui disponiamo <strong>PROVA<\/strong> conversione e non semplice &quot;potenzialit\u00e0&quot;.<\/p>\n<p>Ricordiamo che non solo cerchiamo le parole chiave che ci portano pi\u00f9 traffico, ma cerchiamo anche di convertire quei visitatori in acquirenti e una breve campagna PPC pu\u00f2 aiutarci rapidamente a identificare ci\u00f2 che funziona e che non senza aspettare settimane o addirittura mesi per avere risultati.<\/p>","protected":false},"excerpt":{"rendered":"<p>El posicionamiento web y el PPC van de la mano y se complementan el uno al otro, no saber usar programas de PPC como Google Adwords para optimizar nuestras campa\u00f1as de SEO puede hacernos perder mucho tiempo y por consiguiente dinero. Mucha gente identifica palabras clave, hace el an\u00e1lisis de tr\u00e1fico potencial, etc. Pero el&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,3,4],"tags":[14,10,8,131,9],"class_list":["post-87","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","category-posicionamiento-web-seo","category-ppc-google-ads","tag-google-adwords","tag-marketing-online","tag-posicionamiento-web","tag-ppc-google-adwords","tag-seo"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Errores SEO 101: Palabras Clave identificadas pero no testeadas - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Art\u00edculo sobre errores comunes a la hora de hacer posicionamiento web, como testear keywords con una campa\u00f1a de PPC de Google Adwords luego de identificar palabras clave.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/it\/marketing-digitale\/errori-seo-101-parole-chiave-identificate-ma-non-testate\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Errores SEO 101: Palabras Clave identificadas pero no testeadas - 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