{"id":903,"date":"2010-09-22T00:12:26","date_gmt":"2010-09-22T03:12:26","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=903"},"modified":"2010-09-22T00:12:26","modified_gmt":"2010-09-22T03:12:26","slug":"adwords-campaign-experiments-ace","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/adwords-campagna-esperimenti-asso\/","title":{"rendered":"Esperimenti campagna AdWords (ACE)"},"content":{"rendered":"<p>Google ha introdotto un paio di mesi fa in versione beta a <strong>ACE (Esperimenti campagna AdWords)<\/strong>, una funzione molto interessante che ci consente di eseguire test A \/ B per l&#039;ottimizzazione della campagna.<\/p>\n<p>In precedenza, per testare le campagne in un account, tutto ci\u00f2 che potevamo fare era apportare modifiche alla campagna e confrontare il &quot;prima e il dopo&quot;, il problema \u00e8 che non possiamo davvero sapere se i risultati del test sono stati influenzati da un&#039;eventualit\u00e0 temporanea.<\/p>\n<p>Ora con il <strong>Esperimenti campagna AdWords<\/strong> possiamo eseguire test che interessano solo una percentuale del traffico, ad esempio, possiamo aumentare il CPC di una campagna per met\u00e0 delle impressioni e mantenere il CPC corrente per l&#039;altra met\u00e0 e quindi fare test contemporaneamente con entrambe le configurazioni !<\/p>\n<p><strong>Alcuni possibili utilizzi:<\/strong><\/p>\n<p><strong>1)<\/strong> Analizza l&#039;impatto incrementale dell&#039;aggiunta di nuove parole chiave a un gruppo di annunci.<\/p>\n<p><strong>2)<\/strong> Misurare i diversi risultati dell&#039;utilizzo di diversi tipi di concordanza.<\/p>\n<p><strong>3)<\/strong> Il valore della ristrutturazione delle tue campagne.<\/p>\n<p><strong>4)<\/strong> Prova CPC diversi per lo stesso gruppo di annunci.<\/p>\n<p>Vi lascio anche un video che descrive molto meglio la portata di questo utile strumento<\/p>\n<p><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"560\" height=\"340\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/MldDeihGwJc?fs=1&amp;hl=es_ES\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed type=\"application\/x-shockwave-flash\" width=\"560\" height=\"340\" src=\"http:\/\/www.youtube.com\/v\/MldDeihGwJc?fs=1&amp;hl=es_ES\" allowscriptaccess=\"always\" allowfullscreen=\"true\"><\/embed><\/object><\/p>\n<p><strong>E come effettui i test con i tuoi account?<\/strong> \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>Google present\u00f3 hace un par de meses en fase beta a ACE (Adwords Campaign Experiments), una funci\u00f3n muy genial que nos permite hacer A\/B Testing para optimizaci\u00f3n de campa\u00f1as. Anteriormente para realizar pruebas en las campa\u00f1as de una cuenta lo \u00fanico que pod\u00edamos hacer era realizar cambios en la campa\u00f1a y comparar el \u00abantes y&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[78,74,14],"class_list":["post-903","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-adwords-campaign-experiments","tag-enlaces-patrocinados","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adwords Campaign Experiments (ACE) - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Art\u00edculo sobre Adwords Campaign Experiments (ACE), la nueva herramienta de Adwords para optimizaci\u00f3n de Campa\u00f1as.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/adwords-campanha-experimentos-ace\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adwords Campaign Experiments (ACE) - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Art\u00edculo sobre Adwords Campaign Experiments (ACE), la nueva herramienta de Adwords para optimizaci\u00f3n de Campa\u00f1as.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/it\/ppc-google-ads\/adwords-campanha-experimentos-ace\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2010-09-22T03:12:26+00:00\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/adwords-campanha-experimentos-ace\/\",\"url\":\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/adwords-campanha-experimentos-ace\/\",\"name\":\"Adwords Campaign Experiments (ACE) - 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