{"id":1002,"date":"2010-12-12T03:00:21","date_gmt":"2010-12-12T06:00:21","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1002"},"modified":"2010-12-12T03:03:22","modified_gmt":"2010-12-12T06:03:22","slug":"administracion-automatizada-de-campanas-adwords","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/marketing-digital\/automatizado-administracao-de-campanhas-adwords\/","title":{"rendered":"Administra\u00e7\u00e3o automatizada de campanhas do AdWords"},"content":{"rendered":"<p>O Adwords lan\u00e7ou recentemente uma nova op\u00e7\u00e3o beta para automatizar o gerenciamento de campanhas para ag\u00eancias selecionadas dos EUA e do Reino Unido.<\/p>\n<p>Adwords automate permite que voc\u00ea configure par\u00e2metros para determinar mudan\u00e7as nos lances, or\u00e7amento e status dos an\u00fancios no n\u00edvel do an\u00fancio, palavra-chave, grupo de an\u00fancios e campanha.<\/p>\n<p>Por exemplo, podemos configurar par\u00e2metros para pausar todos os an\u00fancios que ap\u00f3s uma semana obtenham uma taxa de convers\u00e3o menor do que X% e, assim, evitar ter que realizar controles de desempenho manualmente.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/adwords-automate.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1003\" title=\"adwords automatizar\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/adwords-automate.png\" alt=\"\" width=\"184\" height=\"114\" \/><\/a><\/p>\n<p>Esta ferramenta permite o teste automatizado de lances, an\u00fancios de texto e or\u00e7amento, o que realmente economiza muito tempo de otimiza\u00e7\u00e3o nas campanhas.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/adwords-automate-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1004\" title=\"adwords automate 2\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/adwords-automate-2.png\" alt=\"\" width=\"300\" height=\"197\" \/><\/a><\/p>\n<p>Embora estes n\u00e3o sejam os \u00fanicos elementos de otimiza\u00e7\u00e3o para campanhas de Adwords, sem d\u00favida nos permitem um maior controle e a possibilidade de gastar mais tempo otimizando outros elementos da campanha.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/adwords-automate-3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1005\" title=\"adwords automate 3\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/adwords-automate-3.png\" alt=\"\" width=\"300\" height=\"215\" \/><\/a><\/p>\n<p>Espero que, se o feedback das ag\u00eancias dos EUA e do Reino Unido for bom, as ag\u00eancias e profissionais do resto do mundo possam contar com esta ferramenta em muito pouco tempo.<\/p>\n<p>Deve-se destacar que a possibilidade de gerenciar campanhas de forma automatizada de acordo com par\u00e2metros n\u00e3o \u00e9 novidade, j\u00e1 que muitas ferramentas de gerenciamento de contas PPC premium oferecem este tipo de op\u00e7\u00f5es h\u00e1 anos, por\u00e9m \u00e9 muito agrad\u00e1vel ver que agora pode ser acessado sem pagar extra. (Embora eu n\u00e3o ache t\u00e3o engra\u00e7ado para desenvolvedores de ferramentas)<\/p>\n<p>Encontrei essas informa\u00e7\u00f5es no blog da ag\u00eancia BlueClaw, voc\u00ea pode ler o artigo original clicando no seguinte link:<br \/>\n<a href=\"http:\/\/www.blueclaw.co.uk\/seo-blog\/%E2%80%98new-google-adwords-feature-%E2%80%93-automate-button%E2%80%99\/1596\/\">Bot\u00e3o Automatizar AdWords<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Recientemente Adwords lanz\u00f3 una nueva opci\u00f3n a modo de beta para automatizar la administraci\u00f3n de campa\u00f1as para algunas agencias selectas de USA y UK. Adwords automate permite configurar parametros para determinar cambios en los bids, presupuesto y estado de anuncios al nivel de anuncio, palabra clave, grupo de anuncios y campa\u00f1as. Por ejemplo podemos configurar&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,4],"tags":[89,14,131],"class_list":["post-1002","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","category-ppc-google-ads","tag-adwords-automate","tag-google-adwords","tag-ppc-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Administraci\u00f3n Automatizada de Campa\u00f1as Adwords - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Adwords Automate, nueva opci\u00f3n para Administraci\u00f3n Automatizada de Campa\u00f1as de Adwords.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/pt\/marketing-digital\/automatizado-administracao-de-campanhas-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Administraci\u00f3n Automatizada de Campa\u00f1as Adwords - 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