{"id":1040,"date":"2011-01-15T22:02:26","date_gmt":"2011-01-16T01:02:26","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1040"},"modified":"2011-01-15T22:03:06","modified_gmt":"2011-01-16T01:03:06","slug":"como-se-posicionan-los-anuncios-en-adwords","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/como-os-anuncios-sao-posicionados-no-adwords\/","title":{"rendered":"Como os an\u00fancios s\u00e3o posicionados no Adwords?"},"content":{"rendered":"

Uma d\u00favida muito frequente entre quem come\u00e7a com o Adwords \u00e9 saber quais s\u00e3o os par\u00e2metros pelos quais as posi\u00e7\u00f5es dos an\u00fancios s\u00e3o decididas nas p\u00e1ginas de resultados da rede de pesquisa, neste artigo<\/p>\n

Classifica\u00e7\u00e3o do an\u00fancio e \u00edndice de qualidade<\/strong><\/p>\n

A classifica\u00e7\u00e3o do an\u00fancio \u00e9 a pontua\u00e7\u00e3o que decide a posi\u00e7\u00e3o de um an\u00fancio cada vez que um an\u00fancio \u00e9 qualificado para ser exibido nos resultados de pesquisa. O an\u00fancio com a maior classifica\u00e7\u00e3o \u00e9 aquele que obt\u00e9m a melhor posi\u00e7\u00e3o.<\/p>\n

Essa pontua\u00e7\u00e3o \u00e9 calculada multiplicando o CPC m\u00e1ximo pelo \u00cdndice de qualidade. (Isso pode ajud\u00e1-lo em Exame profissional do Google Adwords<\/a> \ud83d\ude09)<\/p>\n

\"\"<\/a><\/p>\n

No exemplo, o an\u00fancio 2 \u00e9 aquele que assume a primeira posi\u00e7\u00e3o por mais do que paga menos por clique do que o an\u00fancio 1.<\/p>\n

Por outro lado, embora o an\u00fancio 3 seja aquele que est\u00e1 disposto a pagar mais por cada clique, ele ocupa a \u00faltima posi\u00e7\u00e3o devido ao seu baixo \u00cdndice de qualidade.<\/p>\n

\u00c0s vezes, um an\u00fancio com um \u00cdndice de qualidade baixo pode at\u00e9 ser penalizado e n\u00e3o ser exibido, para que isso aconte\u00e7a normalmente deve haver s\u00e9rios problemas de relev\u00e2ncia entre as palavras-chave, o conte\u00fado dos an\u00fancios e a p\u00e1gina de destino.<\/p>\n

Esta foi uma breve explica\u00e7\u00e3o de como o sistema Adwords decide a posi\u00e7\u00e3o dos an\u00fancios nos SERPs, em artigos futuros irei ampliar as informa\u00e7\u00f5es sobre os fatores que influenciam o custo por clique e t\u00e9cnicas espec\u00edficas para melhorar o \u00cdndice de Qualidade.<\/p>","protected":false},"excerpt":{"rendered":"

Uma d\u00favida muito frequente entre quem come\u00e7a com o Adwords \u00e9 saber quais s\u00e3o os par\u00e2metros pelos quais as posi\u00e7\u00f5es dos an\u00fancios s\u00e3o decididas nas p\u00e1ginas de resultados da rede de pesquisa, neste artigo Classifica\u00e7\u00e3o do an\u00fancio e \u00cdndice de qualidade A classifica\u00e7\u00e3o do an\u00fancio \u00e9 a pontua\u00e7\u00e3o que decide a posi\u00e7\u00e3o de um an\u00fancio ...<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14,10,81],"class_list":["post-1040","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords","tag-marketing-online","tag-quality-score"],"aioseo_notices":[],"yoast_head":"\nC\u00f3mo se Posicionan los Anuncios en Adwords? - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google Adwords: C\u00f3mo se Posicionan los Anuncios en la Red de B\u00fasqueda?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/como-os-anuncios-sao-posicionados-no-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo se Posicionan los Anuncios en Adwords? 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