{"id":1046,"date":"2011-01-16T17:43:39","date_gmt":"2011-01-16T20:43:39","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1046"},"modified":"2011-01-16T17:43:39","modified_gmt":"2011-01-16T20:43:39","slug":"razones-de-las-discrepancias-entre-datos-de-adwords-y-analytics","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/motivos-para-discrepancias-entre-adwords-data-and-analytics\/","title":{"rendered":"Raz\u00f5es para discrep\u00e2ncias entre os dados do Adwords e do Analytics"},"content":{"rendered":"<p>As diferen\u00e7as entre os dados fornecidos entre o Google Adwords e o Analytics podem ser devidas a v\u00e1rios motivos, teoricamente os dados de visitas, convers\u00f5es, etc. Devem ser iguais nas duas plataformas, mas na pr\u00e1tica o mais normal \u00e9 encontrar certas discrep\u00e2ncias.<\/p>\n<p>Seja porque como profissional a d\u00favida est\u00e1 corroendo sua cabe\u00e7a ou porque um cliente est\u00e1 curioso sobre ela, a seguir explico os principais motivos poss\u00edveis para essas diferen\u00e7as:<\/p>\n<p><strong>Terminologia diferente<\/strong><\/p>\n<p>O Adwords rastreia &quot;cliques&quot; enquanto o Analytics rastreia &quot;visitas&quot;<\/p>\n<p><strong>Prefer\u00eancias do navegador do usu\u00e1rio<\/strong><\/p>\n<p>Os visitantes que acessam seu site atrav\u00e9s do Adwords podem estar com cookies, imagens ou Javascript desabilitados. Nesse caso, o Adwords contar\u00e1 o clique, mas o Analytics n\u00e3o contar\u00e1 a visita.<\/p>\n<p>O c\u00f3digo do Google Analytics deve ser executado corretamente para que as visitas sejam contadas.<\/p>\n<p><strong>Filtro Adwords<\/strong><\/p>\n<p>O Adwords filtra automaticamente os cliques inv\u00e1lidos, neste caso a visita ser\u00e1 contabilizada no Google Analytics mas n\u00e3o o clique no Adwords.<\/p>\n<p><strong>Sincroniza\u00e7\u00e3o entre Adwords e Analytics<\/strong><\/p>\n<p>Os dados do Google Adwords s\u00e3o carregados uma vez por dia para o Analytics, enquanto o Analytics \u00e9 atualizado v\u00e1rias vezes ao dia. Portanto, os dados podem estar temporariamente fora de sincronia.<\/p>\n<p><strong>O c\u00f3digo do Analytics n\u00e3o pode ser encontrado na p\u00e1gina de destino<\/strong><\/p>\n<p>Parece bobagem, mas se voc\u00ea costuma criar novas p\u00e1ginas de destino para suas campanhas, certifique-se de que todas tenham o c\u00f3digo de rastreamento do Google Analytics.<\/p>\n<p><strong>URLs de destino n\u00e3o est\u00e3o marcados<\/strong><\/p>\n<p>O ideal \u00e9 vincular a conta do Google Adwords e do Analytics para usar a autotagging, por\u00e9m \u00e0s vezes isso n\u00e3o \u00e9 poss\u00edvel porque a conta do Analytics j\u00e1 est\u00e1 vinculada a outra conta.<\/p>\n<p>Nesse caso, os URLs de destino devem ser marcados, para isso podemos usar a ferramenta <a href=\"http:\/\/www.google.com\/support\/googleanalytics\/bin\/answer.py?hl=en&amp;answer=55578\">Construtor de URL<\/a><\/p>\n<p><strong>Redirecionamentos em p\u00e1ginas de destino<\/strong><\/p>\n<p>\u00c0s vezes, os redirecionamentos podem fazer com que o c\u00f3digo do Analytics n\u00e3o seja executado corretamente; neste caso, a visita n\u00e3o \u00e9 identificada como proveniente de uma campanha paga.<\/p>\n<p><strong>E que outros motivos voc\u00ea conhece?<\/strong> \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>Las diferencias entre los datos prove\u00eddos entre Google Adwords y Analytics pueden deberse a diversas razones, teoricamente los datos de visitas, conversiones, etc. deber\u00edan ser los mismos en ambas plataformas sin embargo en la pr\u00e1ctica lo m\u00e1s normal es encontrar ciertas discrepancias. Ya sea porque como profesional la duda te carcoma la cabeza o que&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14,139],"class_list":["post-1046","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords","tag-google-analytics"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Razones de las discrepancias entre datos de Adwords y Analytics - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Razones sobre las discrepancias y diferencias entre datos de Google Adwords y Analytics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/grunde-fur-diskrepanzen-zwischen-adwords-daten-und-analysen\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Razones de las discrepancias entre datos de Adwords y Analytics - 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