{"id":1052,"date":"2011-01-22T21:02:18","date_gmt":"2011-01-23T00:02:18","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1052"},"modified":"2011-01-22T21:02:18","modified_gmt":"2011-01-23T00:02:18","slug":"como-enlazar-cuentas-de-google-analytics-con-adwords","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/how-to-link-google-analytics-accounts-with-adwords\/","title":{"rendered":"Como vincular contas do Google Analytics ao Adwords"},"content":{"rendered":"

O artigo de hoje \u00e9 um tutorial simples sobre como vincular uma conta do Google Analytics criada anteriormente a uma conta do Adwords, isso \u00e9 praticamente essencial para entender melhor o impacto e o desempenho das campanhas do Google Adwords quando o tr\u00e1fego chega ao site.<\/p>\n

Para fazer isso, basta seguir os seguintes passos:<\/strong><\/p>\n

1)<\/strong> Adicionar como usu\u00e1rio Analytics com n\u00edvel de administrador \u00e0 conta de e-mail utilizada para o Adwords, caso as duas contas sejam iguais, n\u00e3o \u00e9 necess\u00e1rio realizar esta etapa. (Lembre-se de que o e-mail deve ser uma conta do Google).<\/p>\n

2) <\/strong>Fa\u00e7a login na conta do Adwords, clique em "Relat\u00f3rios e ferramentas" e selecione a op\u00e7\u00e3o "Google Analytics".<\/p>\n

\"\"<\/p>\n

3) <\/strong>Na pr\u00f3xima tela, escolha a op\u00e7\u00e3o \u201cJ\u00e1 tenho uma conta do Google Analytics ...\u201d e a seguir clique em \u201cContinuar\u201d<\/p>\n

\"\"<\/p>\n

4)<\/strong> Em seguida, ser\u00e1 apresentado um menu suspenso com todas as contas do Google Analytics nas quais temos acesso de administrador e selecionamos aquela que desejamos vincular \u00e0 conta do Adwords.<\/p>\n

\u00c9 importante marcar a op\u00e7\u00e3o "Etiquetagem autom\u00e1tica de URLs de destino", esta op\u00e7\u00e3o permite obter informa\u00e7\u00f5es muito valiosas sobre campanhas, grupos de an\u00fancios e palavras-chave, bem como dados de custos do Adwords nos relat\u00f3rios do Analytics.<\/p>\n

Por fim, clicamos em "Vincular minha conta" e em "Sim, continuar" no pop-up que \u00e9 exibido.<\/p>\n

\"\"<\/p>\n

VOILA! Agora podemos acessar os dados de nossas campanhas de Adwords a partir da interface do Google Analytics atrav\u00e9s da barra de navega\u00e7\u00e3o lateral, selecionando primeiro "Fontes de tr\u00e1fego" e depois "Adwords".<\/p>\n

\"\"<\/p>\n

Como voc\u00ea pode ver, o processo de vincular uma conta do Google Analytics ao Adwords \u00e9 MUITO simples e permite v\u00e1rias op\u00e7\u00f5es, como importar objetivos do Google Analytics no painel de convers\u00f5es do Adwords, criar relat\u00f3rios comparativos sobre o desempenho de campanhas do Adwords em rela\u00e7\u00e3o ao desempenho do tr\u00e1fego org\u00e2nico, etc. . de uma forma muito mais simples e \u00e1gil do que trabalhar com contas desvinculadas.<\/p>\n

Se voc\u00ea ainda n\u00e3o tem suas contas do Analytics vinculadas \u00e0s contas correspondentes do Adwords, fa\u00e7a isso agora! <\/strong>\ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"

El art\u00edculo de hoy es un sencillo tutorial de c\u00f3mo enlazar una cuenta de Google Analytics creada previamente con una cuenta de Adwords, esto resulta pr\u00e1cticamente indispensable para poder comprender mejor el impacto y desempe\u00f1o de las campa\u00f1as de Google Adwords una vez que el tr\u00e1fico llega al sitio. Para ello nada m\u00e1s debemos seguir…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14,139],"class_list":["post-1052","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords","tag-google-analytics"],"aioseo_notices":[],"yoast_head":"\nC\u00f3mo enlazar cuentas de Google Analytics con Adwords - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Tutorial de c\u00f3mo enlazar cuentas de Google Analytics con Adwords.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/how-to-link-google-analytics-accounts-with-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo enlazar cuentas de Google Analytics con Adwords - 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