{"id":1062,"date":"2011-01-24T08:43:04","date_gmt":"2011-01-24T11:43:04","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1062"},"modified":"2011-01-24T09:48:13","modified_gmt":"2011-01-24T12:48:13","slug":"ya-soy-individuo-calificado-de-google-analytics","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/google\/ja-sou-um-individuo-qualificado-pelo-google-analytics\/","title":{"rendered":"J\u00e1 sou um Indiv\u00edduo qualificado do Google Analytics!"},"content":{"rendered":"<p>Ontem \u00e0 noite eu fiz o exame de certifica\u00e7\u00e3o Google Analytics IQ (Individual Qualification), honestamente foi muito simples, pois a \u00fanica coisa necess\u00e1ria para passar \u00e9 estudar o material de estudo gratuito que o Google oferece e ter alguma experi\u00eancia pr\u00f3pria com o programa.<\/p>\n<p>Voc\u00ea pode ver a certifica\u00e7\u00e3o aqui: <a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/01\/GoogleIQ.pdf\">Certifica\u00e7\u00e3o do Google Analytics<\/a><\/p>\n<p>Da mesma forma que fiz quando recebi minha certifica\u00e7\u00e3o anterior do Google Adwords, deixo um pequeno FAQ que espero seja \u00fatil para outras pessoas que desejam fazer esta certifica\u00e7\u00e3o.<\/p>\n<p><strong>Como voc\u00ea consegue a certifica\u00e7\u00e3o de Indiv\u00edduo qualificado no Google Analytics?<\/strong><\/p>\n<p>A certifica\u00e7\u00e3o \u00e9 obtida ap\u00f3s passar em um exame que consiste em 70 quest\u00f5es e dura 140 minutos, para passar no exame \u00e9 necess\u00e1rio um m\u00ednimo de 80% de respostas corretas.<\/p>\n<p>O exame tem um custo de US$50, v\u00e1lido para fazer apenas uma vez, por isso \u00e9 bom estudar bem antes de fazer para n\u00e3o ter que recorrer \u00e0 compra de outra oportunidade.<\/p>\n<p><strong>Como devo me preparar para fazer o exame?<\/strong><\/p>\n<p>O mais importante para passar neste exame \u00e9 ver todos os v\u00eddeos de estudo oferecidos pela Universidade de Convers\u00e3o e claro ter experi\u00eancia com a ferramenta, conhecer os tipos de relat\u00f3rios e o significado \/ utilidade de cada m\u00e9trica e dimens\u00e3o.<\/p>\n<p>Voc\u00ea pode encontrar o material de estudo aqui: <a href=\"http:\/\/www.google.com\/support\/conversionuniversity\/bin\/request.py?hl=en&amp;contact_type=indexSplash&amp;rd=1\">Li\u00e7\u00f5es de QI do Google Analytics<\/a><\/p>\n<p><strong>Quais s\u00e3o os t\u00f3picos do exame?<\/strong><\/p>\n<p>Para passar no exame, \u00e9 bom saber se voc\u00ea conhece bem as bases te\u00f3ricas dos seguintes t\u00f3picos:<\/p>\n<p>- Tipos de relat\u00f3rios do Analytics<\/p>\n<p>- Biscoitos<\/p>\n<p>- Filtros<\/p>\n<p>- Metas<\/p>\n<p>- Rastreamento de com\u00e9rcio eletr\u00f4nico<\/p>\n<p>- Visualiza\u00e7\u00f5es virtuais de p\u00e1ginas e acompanhamento de eventos<\/p>\n<p>- Pesquisa interna de sites<\/p>\n<p>- RegEx (express\u00f5es regulares)<\/p>\n<p>A obten\u00e7\u00e3o desta certifica\u00e7\u00e3o \u00e9 a prova de que voc\u00ea tem conhecimento da maioria das fun\u00e7\u00f5es mais \u00fateis do Google Analytics, embora obviamente isso seja in\u00fatil sem uma experi\u00eancia REAL com cada uma das fun\u00e7\u00f5es estudadas.<\/p>\n<p><strong>Se voc\u00ea est\u00e1 pensando em obt\u00ea-lo, anime-se! Leva apenas alguns dias de estudo e pode ajud\u00e1-lo a se diferenciar da concorr\u00eancia <\/strong>\ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>Ayer a la noche rend\u00ed el examen de certificaci\u00f3n Google Analytics IQ (Individual Qualification), sinceramente fu\u00e9 muy sencillo ya que lo \u00fanico necesario para aprobar es estudiar el material de estudio gratuito que ofrece Google y tener algo de experiencia propia con el programa. Pueden ver la certificaci\u00f3n aqu\u00ed: Certificaci\u00f3n Google Analytics Del mismo modo&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[139],"class_list":["post-1062","post","type-post","status-publish","format-standard","hentry","category-google","tag-google-analytics"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ya soy Individuo Calificado de Google Analytics! - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Guillermo Pareja: Individuo Calificado en Google Analytics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/pt\/google\/ich-bin-bereits-eine-fur-google-analytics-qualifizierte-person\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ya soy Individuo Calificado de Google Analytics! 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