{"id":1075,"date":"2011-02-05T14:29:26","date_gmt":"2011-02-05T17:29:26","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1075"},"modified":"2011-02-05T14:29:26","modified_gmt":"2011-02-05T17:29:26","slug":"google-adwords-como-proteger-marcas-registradas","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/google-adwords-how-to-protect-trademarks\/","title":{"rendered":"Google Adwords: como proteger marcas registradas"},"content":{"rendered":"<p>Um dos problemas que os anunciantes do Google Adwords frequentemente encontram \u00e9 ver que a concorr\u00eancia est\u00e1 usando seus termos de marca como palavras-chave para exibir seus an\u00fancios.<\/p>\n<p><strong>Posso proteger minha marca no Google?<\/strong><\/p>\n<p>O Google Adwords s\u00f3 pode proteger os termos e marcas que est\u00e3o devidamente registrados no pa\u00eds onde s\u00e3o aplicados, portanto, a primeira etapa \u00e9 registrar corretamente sua marca junto \u00e0 autoridade competente em seu pa\u00eds, caso ainda n\u00e3o o tenha feito.<\/p>\n<p><strong>Como o Adwords protege minha marca?<\/strong><\/p>\n<p>O n\u00edvel de prote\u00e7\u00e3o varia de pa\u00eds para pa\u00eds, portanto, dependendo de onde voc\u00ea est\u00e1, voc\u00ea pode proteger sua marca de aparecer em an\u00fancios de texto ou proteger sua marca em an\u00fancios de texto para que n\u00e3o possa ser usada como uma palavra-chave pela concorr\u00eancia.<\/p>\n<p><strong>Que tipo de reclama\u00e7\u00e3o posso apresentar?<\/strong><\/p>\n<p>Existem dois tipos de reclama\u00e7\u00f5es, espec\u00edficas e gerais.<\/p>\n<p><strong>Reclama\u00e7\u00e3o espec\u00edfica: <\/strong>A equipe do Google Adwords investigar\u00e1 a viola\u00e7\u00e3o apenas em an\u00fancios espec\u00edficos, o propriet\u00e1rio da marca deve fornecer os URLs exatos que est\u00e3o cometendo a viola\u00e7\u00e3o e os anunciantes diferentes dos listados n\u00e3o ser\u00e3o investigados.<\/p>\n<p><strong>Reclama\u00e7\u00e3o geral:<\/strong> Quando uma reclama\u00e7\u00e3o geral \u00e9 registrada, todos os anunciantes que podem estar cometendo viola\u00e7\u00f5es de marca registrada ser\u00e3o investigados; no entanto, se houver anunciantes autorizados a usar os termos de marca registrada, seus IDs de conta devem ser fornecidos para evitar que seus an\u00fancios sejam reprovados.<\/p>\n<p><strong>Tudo muito bom, mas j\u00e1 quero reportar #$ * @ %! voc\u00ea est\u00e1 usando minha marca!<\/strong><\/p>\n<p>Para fazer a reclama\u00e7\u00e3o correspondente, basta acessar o seguinte formul\u00e1rio: <a href=\"https:\/\/services.google.com\/inquiry\/aw_tmauth\">Formul\u00e1rio de autoriza\u00e7\u00e3o de marca registrada<\/a> e fornecer todos os dados solicitados.<\/p>\n<p>E voc\u00ea j\u00e1 teve um problema desse tipo com sua concorr\u00eancia? \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>Uno de los problemas que frecuentemente encuentran los anunciantes de Google Adwords es ver que la competencia est\u00e1 utilizando sus t\u00e9rminos de marca como palabras clave para mostrar sus anuncios. Puedo proteger mi marca en Google? Google Adwords solo puede proteger t\u00e9rminos y marcas que se encuentren debidamente registradas en el pa\u00eds donde se aplican,&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14,95],"class_list":["post-1075","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords","tag-proteger-marca-registrada"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Adwords: C\u00f3mo Proteger Marcas Registradas - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google Adwords: Informaci\u00f3n sobre c\u00f3mo proteger marcas registradas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/google-adwords-how-to-protect-trademarks\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Adwords: C\u00f3mo Proteger Marcas Registradas - 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