{"id":1097,"date":"2011-02-27T14:56:58","date_gmt":"2011-02-27T17:56:58","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1097"},"modified":"2011-02-27T14:56:58","modified_gmt":"2011-02-27T17:56:58","slug":"adwords-editor-formula-words","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/adwords-editor-formula-words\/","title":{"rendered":"Editor do AdWords: palavras de f\u00f3rmula"},"content":{"rendered":"<p>O Adwords Editor \u00e9 uma ferramenta que ajuda a economizar muito tempo quando voc\u00ea precisa fazer grandes mudan\u00e7as e pequenos ajustes em uma conta do Adwords; no entanto, a maioria das pessoas n\u00e3o explora adequadamente todo o seu potencial.<\/p>\n<p>Formula Words \u00e9 uma daquelas fun\u00e7\u00f5es que quase ningu\u00e9m usa, mas que pode economizar muito tempo, esta fun\u00e7\u00e3o permite localizar e substituir rapidamente o texto de um campo edit\u00e1vel por texto de outro campo edit\u00e1vel atrav\u00e9s da ferramenta de substitui\u00e7\u00e3o de texto.<\/p>\n<p>Existem palavras de f\u00f3rmula para a maioria dos campos edit\u00e1veis no AdWords Editor. Aqui est\u00e3o alguns exemplos:<\/p>\n<p>[campanha] - Texto da campanha<br \/>\n[adgroup] - Texto do Grupo de An\u00fancios<br \/>\n[palavra-chave] - Texto da palavra-chave<br \/>\n[headline] - Texto do T\u00edtulo<br \/>\n[descri\u00e7\u00e3o1] - Texto da linha de descri\u00e7\u00e3o 1<br \/>\n[descri\u00e7\u00e3o2] - Texto da linha de descri\u00e7\u00e3o 2<br \/>\n[displayUrl] - Texto de URL vis\u00edvel<br \/>\n[destinationUrl] - texto do URL de destino<\/p>\n<p><strong>Tudo muito bom, mas voc\u00ea est\u00e1 falando comigo em chin\u00eas!<\/strong><\/p>\n<p>Em palavras mais simples, as palavras de f\u00f3rmula nos permitem manter nossa sanidade, n\u00e3o tendo que digitar as mesmas palavras repetidamente, assumindo que campanhas, grupos de an\u00fancios e an\u00fancios tendem a ter um tema comum.<\/p>\n<p>Por exemplo, se vendemos p\u00edlulas de cores diferentes, o mais natural \u00e9 termos um grupo de an\u00fancios diferente para cada cor de p\u00edlula (vermelho, azul, verde, laranja etc.) e cada grupo de an\u00fancios inclui a palavra &#039;p\u00edlula&#039;.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1105\" title=\"google adwords editor 1\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-1.jpg\" alt=\"\" width=\"255\" height=\"113\" \/><\/a><\/p>\n<p>Embora este exemplo seja simplificado, imagine o terror de todo o tempo que leva para modificar centenas de palavras-chave e grupos de an\u00fancios em uma conta.<\/p>\n<p>No entanto, apenas aplicando o seguinte F\u00f3rmula Word na ferramenta de substitui\u00e7\u00e3o de texto, podemos economizar algumas maldi\u00e7\u00f5es.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1106\" title=\"google adwords editor 2\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-2.jpg\" alt=\"\" width=\"442\" height=\"302\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-2.jpg 442w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-2-300x204.jpg 300w\" sizes=\"(max-width: 442px) 100vw, 442px\" \/><\/a><\/p>\n<p>O resultado \u00e9 o seguinte:<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-31.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1108\" title=\"google adwords editor 3\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-31.jpg\" alt=\"\" width=\"337\" height=\"110\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-31.jpg 337w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/02\/google-adwords-editor-31-300x97.jpg 300w\" sizes=\"(max-width: 337px) 100vw, 337px\" \/><\/a><\/p>\n<p>Existem palavras de f\u00f3rmula para quase tudo, ent\u00e3o, com essa t\u00e9cnica, voc\u00ea tamb\u00e9m pode criar rapidamente an\u00fancios de texto altamente relevantes para as palavras-chave em nossos grupos de an\u00fancios, URLs de exibi\u00e7\u00e3o atraentes e muito mais com apenas alguns cliques.<\/p>\n<p><strong>E quanto voc\u00ea aproveita o Adwords Editor? <\/strong>\ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>Adwords Editor es una herramienta que ayuda a ahorrar muchisimo tiempo cuando se necesita realizar tanto cambios masivos como peque\u00f1os retoques a una cuenta de Adwords, sin embargo la mayor\u00eda de las personas no explotan correctamente todo su potencial. Formula Words es una de esas funciones que casi nadie utiliza pero que pueden ahorrar mucho&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[97,14],"class_list":["post-1097","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-adwords-editor","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adwords Editor: Formula Words - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Adwords Editor: Formula Words. Funciones poco conocidas y muy \u00fatiles del Google Adwords Editor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/adwords-editor-formula-words\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adwords Editor: Formula Words - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Adwords Editor: Formula Words. 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