{"id":1123,"date":"2011-03-08T18:33:37","date_gmt":"2011-03-08T21:33:37","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1123"},"modified":"2011-03-08T18:33:37","modified_gmt":"2011-03-08T21:33:37","slug":"google-adwords-reglas-de-automatizacion","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/google-adwords-automacao-regras\/","title":{"rendered":"Google Adwords: Regras de automa\u00e7\u00e3o"},"content":{"rendered":"<p>Uma ferramenta que recentemente deixou de estar em fase beta s\u00e3o as regras de automa\u00e7\u00e3o de campanha, antes dispon\u00edveis apenas para alguns anunciantes escolhidos dos EUA, agora todos podemos us\u00e1-las, n\u00e3o importa onde estejamos.<\/p>\n<p>As regras de automa\u00e7\u00e3o de campanha, como o nome indica, permitem que voc\u00ea configure diferentes regras para modificar nossos lances de CPC, or\u00e7amento di\u00e1rio, status de campanha \/ grupo de an\u00fancios e muito mais.<\/p>\n<p><strong>Alguns exemplos de coisas que podemos fazer com regras de automa\u00e7\u00e3o s\u00e3o:<\/strong><\/p>\n<p>- Ativar \/ desativar an\u00fancios de acordo com certas datas.<\/p>\n<p>- Modifique o or\u00e7amento di\u00e1rio de uma campanha em determinados dias.<\/p>\n<p>- Carregar automaticamente o CPC de um grupo de an\u00fancios para estar sempre na primeira p\u00e1gina.<\/p>\n<p><strong>O v\u00eddeo a seguir explica como usar as regras de automa\u00e7\u00e3o de gerenciamento de campanha para o Google Adwords<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"Reprodutor de v\u00eddeo do YouTube\" width=\"560\" height=\"349\" src=\"http:\/\/www.youtube.com\/embed\/KBkBNySrnc0\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"<p>Una herramienta que hace poco tiempo dej\u00f3 de estar en fase Beta son las reglas de Automatizaci\u00f3n de campa\u00f1as, antes solamente disponibles para unos pocos anunciantes elegidos de USA, ahora todos podemos utilizarlas sin importar donde nos encontremos. Las reglas de automatizaci\u00f3n de campa\u00f1as, como su nombre lo indica, permiten configurar distintas reglas para modificar&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1123","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Adwords: Reglas de Automatizaci\u00f3n - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google Adwords: Reglas de Automatizaci\u00f3n de Administraci\u00f3n de Campa\u00f1as.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/google-adwords-automacao-regras\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Adwords: Reglas de Automatizaci\u00f3n - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Google Adwords: Reglas de Automatizaci\u00f3n de Administraci\u00f3n de Campa\u00f1as.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/google-adwords-automacao-regras\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2011-03-08T21:33:37+00:00\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/es_es\/ppc-google-ads\/google-adwords-reglas-de-automatizacion\/\",\"url\":\"https:\/\/guillermopareja.com\/es_es\/ppc-google-ads\/google-adwords-reglas-de-automatizacion\/\",\"name\":\"Google Adwords: Reglas de Automatizaci\u00f3n - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"datePublished\":\"2011-03-08T21:33:37+00:00\",\"dateModified\":\"2011-03-08T21:33:37+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"description\":\"Google Adwords: Reglas de Automatizaci\u00f3n de Administraci\u00f3n de Campa\u00f1as.\",\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/es_es\/ppc-google-ads\/google-adwords-reglas-de-automatizacion\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/es_es\/ppc-google-ads\/google-adwords-reglas-de-automatizacion\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/es_es\/ppc-google-ads\/google-adwords-reglas-de-automatizacion\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Adwords: Reglas de Automatizaci\u00f3n\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. 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