{"id":1128,"date":"2011-03-10T23:16:49","date_gmt":"2011-03-11T02:16:49","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1128"},"modified":"2011-03-10T23:16:49","modified_gmt":"2011-03-11T02:16:49","slug":"adwords-rotacion-de-anuncios-por-porcentaje-de-conversion","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/adwords-ad-rotation-by-conversion-percent\/","title":{"rendered":"Adwords: rota\u00e7\u00e3o de an\u00fancios por taxa de convers\u00e3o"},"content":{"rendered":"<p>Algumas semanas atr\u00e1s, a equipe do Google Adwords introduziu um novo tipo de configura\u00e7\u00e3o de rota\u00e7\u00e3o de an\u00fancios para uma campanha.<\/p>\n<p><strong>Tradicionalmente, sempre tivemos duas op\u00e7\u00f5es em rela\u00e7\u00e3o \u00e0 rota\u00e7\u00e3o de an\u00fancios:<\/strong><\/p>\n<p><strong>1) Otimiza\u00e7\u00e3o com base na CTR: <\/strong>Permitir que o sistema Adwords &quot;otimize&quot; o desempenho da campanha exibindo os an\u00fancios com melhor CTR com mais frequ\u00eancia.<\/p>\n<p><strong>2) Girar: <\/strong>Exibir an\u00fancios em um grupo de an\u00fancios de maneira uniforme.<\/p>\n<p>Pessoalmente, geralmente prefiro usar a segunda op\u00e7\u00e3o quando uma campanha \u00e9 nova para fazer um Teste A \/ B de an\u00fancios, ap\u00f3s cada an\u00fancio ter acumulado uma quantidade significativa de cliques, prossigo para pausar aqueles que tiveram a pior taxa de convers\u00e3o.<\/p>\n<p>Quando apenas os melhores an\u00fancios em cada grupo est\u00e3o ativos, geralmente altero as configura\u00e7\u00f5es da campanha para a primeira op\u00e7\u00e3o de rota\u00e7\u00e3o de an\u00fancios.<\/p>\n<p>Gra\u00e7as \u00e0 nova op\u00e7\u00e3o de rota\u00e7\u00e3o de an\u00fancios, podemos otimizar diretamente as taxas de convers\u00e3o sem ter que fazer isso manualmente.<\/p>\n<p>A nova op\u00e7\u00e3o est\u00e1 ao lado das outras op\u00e7\u00f5es de rota\u00e7\u00e3o de an\u00fancios na guia de configura\u00e7\u00f5es da campanha.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1129\" title=\"rota\u00e7\u00e3o de an\u00fancios adwords\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/rotacion-de-anuncios-adwords.jpg\" alt=\"\" width=\"550\" height=\"79\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/rotacion-de-anuncios-adwords.jpg 550w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/rotacion-de-anuncios-adwords-300x43.jpg 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/>Vou testar essa nova op\u00e7\u00e3o de rota\u00e7\u00e3o de an\u00fancios para ver como ela realmente funciona, <strong>Voc\u00ea j\u00e1 experimentou?<\/strong> \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>Hace pocas semanas el equipo de Google Adwords introdujo un nuevo tipo de configuraci\u00f3n para la rotaci\u00f3n de anuncios de una campa\u00f1a. Tradicionalmente siempre tuvimos dos opciones con respecto a la rotaci\u00f3n de anuncios: 1) Optimizaci\u00f3n en base a CTR: Dejar que el sistema de Adwords \u00aboptimice\u00bb el rendimiento de la campa\u00f1a mostrando con mayor&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14],"class_list":["post-1128","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adwords: Rotaci\u00f3n de Anuncios por Porcentaje de Conversi\u00f3n - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google Adwords, nueva opci\u00f3n de rotaci\u00f3n de anuncios por porcentaje de conversi\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/adwords-ad-rotation-by-conversion-percent\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adwords: Rotaci\u00f3n de Anuncios por Porcentaje de Conversi\u00f3n - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Google Adwords, nueva opci\u00f3n de rotaci\u00f3n de anuncios por porcentaje de conversi\u00f3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/adwords-ad-rotation-by-conversion-percent\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2011-03-11T02:16:49+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/03\/rotacion-de-anuncios-adwords.jpg\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/adwords-rotacion-de-anuncios-por-porcentaje-de-conversion\/\",\"url\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/adwords-rotacion-de-anuncios-por-porcentaje-de-conversion\/\",\"name\":\"Adwords: Rotaci\u00f3n de Anuncios por Porcentaje de Conversi\u00f3n - 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