{"id":1143,"date":"2011-04-01T02:49:56","date_gmt":"2011-04-01T05:49:56","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1143"},"modified":"2011-04-01T02:56:58","modified_gmt":"2011-04-01T05:56:58","slug":"google-1-y-su-influencia-en-adwords","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/google-1-and-its-influencia-on-adwords\/","title":{"rendered":"Google +1 e sua influ\u00eancia no Adwords"},"content":{"rendered":"<p>Como \u00e9 sabido, o Google lan\u00e7ou recentemente o \u00ab<a href=\"http:\/\/adwords-es.blogspot.com\/\">Google +1<\/a>\u00ab, Uma esp\u00e9cie de&quot; Like &quot;do Facebook.<\/p>\n<p>Embora o +1 sirva principalmente como um dos novos fatores para a classifica\u00e7\u00e3o org\u00e2nica, tamb\u00e9m ser\u00e1 inclu\u00eddo nos an\u00fancios do Adwords.<\/p>\n<p><strong>Como funciona o Google +1 no Adwords?<\/strong><\/p>\n<p>A ideia do bot\u00e3o +1 \u00e9 bastante simples, quando um usu\u00e1rio tem sua sess\u00e3o do Google iniciada, ele pode dar uma avalia\u00e7\u00e3o positiva aos an\u00fancios que encontrar na rede de pesquisa do Google atrav\u00e9s deste bot\u00e3o.<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/google-+1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1144\" title=\"google +1\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/google-+1.png\" alt=\"\" width=\"206\" height=\"69\" \/><\/a><\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/google-+1.png\"><\/a>O interessante \u00e9 que essa avalia\u00e7\u00e3o serve como recomenda\u00e7\u00e3o do an\u00fancio para os amigos e contatos do usu\u00e1rio que fez a avalia\u00e7\u00e3o.<\/p>\n<p>Portanto, se um de seus contatos classificar positivamente um an\u00fancio com &quot;+1&quot; e voc\u00ea encontrar o mesmo an\u00fancio que foi classificado anteriormente, ver\u00e1 o an\u00fancio da seguinte maneira:<\/p>\n<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/google-+1ed.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1145\" title=\"google + 1ed\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/google-+1ed.png\" alt=\"\" width=\"217\" height=\"111\" \/><\/a><\/p>\n<p><strong>E como isso afeta o desempenho de minhas campanhas?<\/strong><\/p>\n<p>O blog oficial do Adwords explica que <strong>Os bot\u00f5es do Google +1 N\u00c3O afetar\u00e3o o \u00cdndice de qualidade<\/strong>Eles servir\u00e3o basicamente como uma avalia\u00e7\u00e3o ou recomenda\u00e7\u00e3o positiva.<\/p>\n<p>Eu pessoalmente acredito que <strong>o &quot;efeito +1&quot; ser\u00e1 muito acentuado na CTR e nas taxas de convers\u00e3o<\/strong> Dos an\u00fancios com as avalia\u00e7\u00f5es mais positivas, um an\u00fancio recomendado por uma pessoa conhecida deveria, teoricamente, ser MUITO mais atraente do que um an\u00fancio sem avalia\u00e7\u00f5es de uma empresa com a qual voc\u00ea ainda n\u00e3o interagiu.<\/p>\n<p>As pessoas est\u00e3o muito mais predispostas a comprar um produto ou servi\u00e7o recomendado por um conhecido de confian\u00e7a, ent\u00e3o todos ganham.<\/p>\n<p>O usu\u00e1rio ganha a seguran\u00e7a de entrar em contato ou adquirir produtos \/ servi\u00e7os de empresas recomendadas por amigos e conhecidos, o anunciante ganha novos clientes e o Google com certeza vai melhorar o CTR de seus an\u00fancios Adwords (+ CTR = + receita).<\/p>\n<p><strong>Como fa\u00e7o para que o bot\u00e3o +1 apare\u00e7a em minhas campanhas?<\/strong><\/p>\n<p>Para ativar o bot\u00e3o +1 em seus an\u00fancios <strong>voc\u00ea ter\u00e1 que pagar US$10.000<\/strong> e fa\u00e7a implementa\u00e7\u00f5es tediosas sem fim em todas as suas campanhas. (FELIZ ABRIL&#039;S BOOL! Que sua inoc\u00eancia valha a pena! :))<\/p>\n<p>Na verdade, o melhor de tudo isso \u00e9 que n\u00e3o h\u00e1 necessidade de fazer NADA para que o bot\u00e3o +1 apare\u00e7a nos seus an\u00fancios, ser\u00e1 um recurso padr\u00e3o e autom\u00e1tico em todos os an\u00fancios.<\/p>\n<p><strong>Mal posso esperar para experimentar !!!<\/strong><\/p>\n<p>Tamb\u00e9m estou ansioso para saber o impacto que o bot\u00e3o +1 ter\u00e1 em minhas diferentes campanhas, no entanto, no momento essa op\u00e7\u00e3o s\u00f3 estar\u00e1 habilitada para an\u00fancios em ingl\u00eas e apenas no Google.com (EUA).<\/p>\n<p>Assim que o +1 for habilitado em todo o mundo, prometo um bom artigo sobre as experi\u00eancias que voc\u00ea obt\u00e9m \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>Como es de p\u00fablico conocimiento, Google lanz\u00f3 recientemente el \u00abGoogle +1\u00ab, una especie de \u00abMe Gusta\u00bb de Facebook. Si bien +1 servir\u00e1 principalmente como uno de los nuevos factores para el posicionamiento web org\u00e1nico, tambi\u00e9n se lo incluir\u00e1 dentro de los anuncios de Adwords. C\u00f3mo funciona el Google +1 en Adwords? La idea del bot\u00f3n&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[98,14],"class_list":["post-1143","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-1","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google +1 y su influencia en Adwords - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"La influencia del bot\u00f3n Google +1 en Adwords.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/google-1-and-its-influencia-on-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google +1 y su influencia en Adwords - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"La influencia del bot\u00f3n Google +1 en Adwords.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/google-1-and-its-influencia-on-adwords\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2011-04-01T05:49:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2011-04-01T05:56:58+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/google-+1.png\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/google-1-y-su-influencia-en-adwords\/\",\"url\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/google-1-y-su-influencia-en-adwords\/\",\"name\":\"Google +1 y su influencia en Adwords - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/google-1-y-su-influencia-en-adwords\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/google-1-y-su-influencia-en-adwords\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/google-+1.png\",\"datePublished\":\"2011-04-01T05:49:56+00:00\",\"dateModified\":\"2011-04-01T05:56:58+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"description\":\"La influencia del bot\u00f3n Google +1 en Adwords.\",\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/google-1-y-su-influencia-en-adwords\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/ppc-google-ads\/google-1-y-su-influencia-en-adwords\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/google-1-y-su-influencia-en-adwords\/#primaryimage\",\"url\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/google-+1.png\",\"contentUrl\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/google-+1.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/ppc-google-ads\/google-1-y-su-influencia-en-adwords\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google +1 y su influencia en Adwords\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.\",\"sameAs\":[\"http:\/\/guillermopareja.com\"],\"url\":\"https:\/\/guillermopareja.com\/pt\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google +1 y su influencia en Adwords - Marketing y Anal\u00edtica Digital","description":"La influencia del bot\u00f3n Google +1 en Adwords.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/google-1-and-its-influencia-on-adwords\/","og_locale":"pt_BR","og_type":"article","og_title":"Google +1 y su influencia en Adwords - Marketing y Anal\u00edtica Digital","og_description":"La influencia del bot\u00f3n Google +1 en Adwords.","og_url":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/google-1-and-its-influencia-on-adwords\/","og_site_name":"Marketing y Anal\u00edtica Digital","article_publisher":"https:\/\/www.facebook.com\/consultorgoogleadwords\/","article_published_time":"2011-04-01T05:49:56+00:00","article_modified_time":"2011-04-01T05:56:58+00:00","og_image":[{"url":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/google-+1.png"}],"author":"Guillermo Pareja","twitter_card":"summary_large_image","twitter_creator":"@guillepareja","twitter_site":"@guillepareja","twitter_misc":{"Escrito por":"Guillermo Pareja","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/guillermopareja.com\/ppc-google-ads\/google-1-y-su-influencia-en-adwords\/","url":"https:\/\/guillermopareja.com\/ppc-google-ads\/google-1-y-su-influencia-en-adwords\/","name":"Google +1 y su influencia en Adwords - Marketing y Anal\u00edtica Digital","isPartOf":{"@id":"https:\/\/guillermopareja.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/guillermopareja.com\/ppc-google-ads\/google-1-y-su-influencia-en-adwords\/#primaryimage"},"image":{"@id":"https:\/\/guillermopareja.com\/ppc-google-ads\/google-1-y-su-influencia-en-adwords\/#primaryimage"},"thumbnailUrl":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/google-+1.png","datePublished":"2011-04-01T05:49:56+00:00","dateModified":"2011-04-01T05:56:58+00:00","author":{"@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88"},"description":"La influencia del bot\u00f3n Google +1 en Adwords.","breadcrumb":{"@id":"https:\/\/guillermopareja.com\/ppc-google-ads\/google-1-y-su-influencia-en-adwords\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/guillermopareja.com\/ppc-google-ads\/google-1-y-su-influencia-en-adwords\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/guillermopareja.com\/ppc-google-ads\/google-1-y-su-influencia-en-adwords\/#primaryimage","url":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/google-+1.png","contentUrl":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/google-+1.png"},{"@type":"BreadcrumbList","@id":"https:\/\/guillermopareja.com\/ppc-google-ads\/google-1-y-su-influencia-en-adwords\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/guillermopareja.com\/de\/"},{"@type":"ListItem","position":2,"name":"Google +1 y su influencia en Adwords"}]},{"@type":"WebSite","@id":"https:\/\/guillermopareja.com\/de\/#website","url":"https:\/\/guillermopareja.com\/de\/","name":"Marketing y Anal\u00edtica Digital","description":"Blog de Guillermo Pareja","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/guillermopareja.com\/de\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88","name":"Guillermo Pareja","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","caption":"Guillermo Pareja"},"description":"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.","sameAs":["http:\/\/guillermopareja.com"],"url":"https:\/\/guillermopareja.com\/pt\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/posts\/1143"}],"collection":[{"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/comments?post=1143"}],"version-history":[{"count":0,"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/posts\/1143\/revisions"}],"wp:attachment":[{"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/media?parent=1143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/categories?post=1143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/tags?post=1143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}