{"id":119,"date":"2009-11-15T18:20:08","date_gmt":"2009-11-15T21:20:08","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=119"},"modified":"2009-11-15T18:24:27","modified_gmt":"2009-11-15T21:24:27","slug":"como-google-adwords-posiciona-sus-anuncios","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/marketing-digital\/how-google-adwords-posiciona-seus-anuncios\/","title":{"rendered":"Como o Google Adwords posiciona seus an\u00fancios?"},"content":{"rendered":"<p>Neste artigo, vamos explicar de uma forma bastante simplificada a maneira como <strong>Google AdWords<\/strong> posicione seus an\u00fancios, isso \u00e9 muito importante porque quanto melhor for a posi\u00e7\u00e3o dos nossos an\u00fancios no Adwords, mais pessoas clicar\u00e3o neles.<\/p>\n<p>Simplificando, podemos resumir assim:<strong> &quot;O Google posiciona melhor os an\u00fancios que colocam mais dinheiro no seu bolso&quot;<\/strong><\/p>\n<p><strong>Isso significa que quanto mais eu pago por clique, melhor me classificarei?<\/strong><\/p>\n<p>N\u00e3o necessariamente, isso pode ser verdade se tentarmos alcan\u00e7ar boas posi\u00e7\u00f5es com &quot;for\u00e7a bruta&quot;, n\u00e3o se trata de trabalhar mais duro, mas de trabalhar de maneira mais inteligente.<\/p>\n<p>Suponha que haja dois an\u00fancios, o an\u00fancio <span style=\"color: green;\">&quot;PARA&quot;<\/span> e o an\u00fancio <span style=\"color: red;\">\u00abB\u00bb<\/span>.<\/p>\n<p>O <span style=\"color: green;\">o an\u00fancio &quot;A&quot; paga 10 centavos por clique<\/span> e ele <span style=\"color: red;\">o an\u00fancio &quot;B&quot; paga 20 centavos<\/span>.<\/p>\n<p>O <span style=\"color: green;\">O an\u00fancio &quot;A&quot; tem uma CTR 15%<\/span> e ele <span style=\"color: red;\">an\u00fancio \u00abB\u00bb apenas 5%<\/span>.<\/p>\n<p>O que significa que para cada 100 vezes o <span style=\"color: green;\">o an\u00fancio &quot;A&quot; gera $1.50<\/span> para o Google e o <span style=\"color: red;\">an\u00fancio \u00abB\u00bb apenas $1<\/span>.<\/p>\n<p>Mesmo se <strong>o an\u00fancio &quot;A&quot; paga METADE por clique <\/strong>Voc\u00ea est\u00e1 gerando 50% mais receita para o Google do que o an\u00fancio &quot;B&quot;, ent\u00e3o o Google ir\u00e1 classific\u00e1-lo em uma posi\u00e7\u00e3o mais alta nas SERPs para ganhar ainda mais dinheiro.<\/p>\n<p>Esta \u00e9 uma explica\u00e7\u00e3o muito b\u00e1sica de como o Google Adwords funciona quando se trata de posicionamento de an\u00fancios. Em artigos futuros, trataremos de outros aspectos, como<strong> \u00cdndice de Qualidade<\/strong> e ver o que podemos fazer para melhorar a CTR de nossos an\u00fancios e, assim, alcan\u00e7ar posi\u00e7\u00f5es melhores com cada vez menos dinheiro.<\/p>","protected":false},"excerpt":{"rendered":"<p>Neste artigo iremos explicar de uma forma muito simplificada a forma como o Google Adwords posiciona os seus an\u00fancios, isto \u00e9 muito importante pois quanto melhor for a posi\u00e7\u00e3o dos nossos an\u00fancios Adwords, mais pessoas clicaremos neles. Resumindo, podemos resumir assim: \u00abO Google posiciona os an\u00fancios melhor do que mais dinheiro ...<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,4],"tags":[14,131],"class_list":["post-119","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","category-ppc-google-ads","tag-google-adwords","tag-ppc-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo Google Adwords posiciona sus anuncios? - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Art\u00edculo sobre c\u00f3mo Google Adwords determina el posicionamiento de los anuncios, consejos para mejorar el posicionamiento de nuestros anuncios de Google Adwords\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/pt\/marketing-digital\/how-google-adwords-posiciona-seus-anuncios\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo Google Adwords posiciona sus anuncios? 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