{"id":1191,"date":"2011-04-25T09:01:24","date_gmt":"2011-04-25T12:01:24","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1191"},"modified":"2011-04-25T09:13:20","modified_gmt":"2011-04-25T12:13:20","slug":"los-5-tipos-de-objetivos-de-link-building","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/seo-web-posicionamento\/os-5-tipos-de-objetivos-de-construcao-de-links\/","title":{"rendered":"Os 5 tipos de objetivos do Link Building"},"content":{"rendered":"

As a\u00e7\u00f5es de Link Building que devemos realizar variam de acordo com os objetivos do nosso neg\u00f3cio, ou dos nossos clientes, caso contr\u00e1rio. Assim, diferentes estrat\u00e9gias s\u00e3o necess\u00e1rias para diferentes neg\u00f3cios.<\/p>\n

Rand Fishkin postou um bom Apresenta\u00e7\u00e3o de introdu\u00e7\u00e3o \u00e0 SEO<\/a> que explica claramente quais s\u00e3o os 5 tipos de objetivos do Link Building (gera\u00e7\u00e3o de links) e a import\u00e2ncia dos diferentes fatores na gera\u00e7\u00e3o de links de acordo com o objetivo.<\/p>\n

Links para posicionamento individual<\/h3>\n

Objetivo: <\/strong>Melhore o posicionamento de uma \u00fanica p\u00e1gina da web por meio de um termo de pesquisa espec\u00edfico.<\/p>\n

Texto \u00e2ncora:<\/strong> 5\/5 (muito importante)<\/p>\n

Link para URL espec\u00edfico: <\/strong>5\/5 (muito importante)<\/p>\n

Qualidade + Diversidade de Links: <\/strong>3\/5 (moderado)<\/p>\n

Qualidade da fonte do link: <\/strong>3\/5 (moderado)<\/p>\n

Links para "Autoridade" de dom\u00ednio<\/h3>\n

Objetivo:<\/strong> Melhore a capacidade do dom\u00ednio de posicionar todas as p\u00e1ginas que ele cont\u00e9m em melhores posi\u00e7\u00f5es.<\/p>\n

Texto \u00e2ncora:<\/strong> 1\/5 (muito sem import\u00e2ncia)<\/p>\n

Link para URL espec\u00edfico: <\/strong>1\/5 (muito sem import\u00e2ncia)<\/p>\n

Qualidade + Diversidade de Links: <\/strong>5\/5 (muito importante)<\/p>\n

Qualidade da fonte do link: <\/strong>4\/5 (importante)<\/p>\n

Links para indexa\u00e7\u00e3o<\/h3>\n

Objetivo:<\/strong> Permitindo que um maior n\u00famero de p\u00e1ginas sejam indexadas aos motores de busca, fluindo mais "link juice" entre as diferentes p\u00e1ginas.<\/p>\n

Texto \u00e2ncora:<\/strong> 1\/5 (muito sem import\u00e2ncia)<\/p>\n

Link para URL espec\u00edfico: <\/strong>1\/5 (muito sem import\u00e2ncia)<\/p>\n

Qualidade + Diversidade de Links: <\/strong>2\/5 (sem import\u00e2ncia)<\/p>\n

Qualidade da fonte do link: <\/strong>5\/5 (muito importante)<\/p>\n

ou sen\u00e3o<\/p>\n

Qualidade + Diversidade de Links: <\/strong>5\/5 (moderado)<\/p>\n

Qualidade da fonte do link: <\/strong>2\/5 (muito importante)<\/p>\n

Links para tr\u00e1fego e branding<\/h3>\n

Objetivo:<\/strong> Crie mais conhecimento da marca e atraia tr\u00e1fego qualificado.<\/p>\n

Texto \u00e2ncora:<\/strong> 1\/5 (muito sem import\u00e2ncia)<\/p>\n

Link para URL espec\u00edfico: <\/strong>2\/5 (sem import\u00e2ncia)<\/p>\n

Qualidade + Diversidade de Links: <\/strong>3\/5 (moderado)<\/p>\n

Qualidade da fonte do link: <\/strong>4\/5 (importante)<\/p>\n

Links para convers\u00f5es<\/h3>\n

Objetivo:<\/strong> Atraia tr\u00e1fego qualificado, sujeito a convers\u00f5es e compras em nosso site.<\/p>\n

Texto \u00e2ncora:<\/strong> 1\/5 (muito sem import\u00e2ncia)<\/p>\n

Link para URL espec\u00edfico: <\/strong>5\/5 (muito importante)<\/p>\n

Qualidade + Diversidade de Links: <\/strong>1\/5 (muito sem import\u00e2ncia)<\/p>\n

Qualidade da fonte do link: <\/strong>5\/5 (muito importante)<\/p>\n

Como todas as coisas na vida, teremos que tra\u00e7ar diferentes estrat\u00e9gias e passos a seguir de acordo com nossos objetivos principais \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"

Las acciones de Link Building que debemos realizar var\u00edan de acuerdo a los objetivos de nuestro negocio, o los de nuestros clientes en su defecto. Es as\u00ed que se necesitan distintas estrategias para distintos negocios. Rand Fishkin public\u00f3 una buena presentaci\u00f3n de Introducci\u00f3n al SEO que explica claramente cu\u00e1les son los 5 tipos de objetivos…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[134,8],"class_list":["post-1191","post","type-post","status-publish","format-standard","hentry","category-posicionamiento-web-seo","tag-link-building","tag-posicionamiento-web"],"aioseo_notices":[],"yoast_head":"\nLos 5 Tipos de Objetivos de Link Building - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Los 5 Tipos de Objetivos de Link Building. 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