{"id":1197,"date":"2011-04-27T16:16:47","date_gmt":"2011-04-27T19:16:47","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1197"},"modified":"2011-04-27T16:16:47","modified_gmt":"2011-04-27T19:16:47","slug":"como-usar-adwords-para-promover-apps-de-android-y-ios","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/how-to-use-adwords-para-promover-android-and-ios-apps\/","title":{"rendered":"Como usar o Adwords para promover aplicativos Android e iOS"},"content":{"rendered":"<p><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/android-vs-ios.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1202\" title=\"android-vs-ios\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/android-vs-ios.jpg\" alt=\"\" width=\"300\" height=\"184\" \/><\/a><\/p>\n<p>Se voc\u00ea se dedica ou planeja se dedicar ao desenvolvimento de aplicativos para Android ou iOS (iPhone, iPad, iPod, etc.), \u00e9 muito prov\u00e1vel que em algum momento voc\u00ea tenha se deparado com a seguinte quest\u00e3o filos\u00f3fica fundamental:<\/p>\n<p><strong>Como! # @ $ faz mais pessoas baixarem meus aplicativos?!?<\/strong><\/p>\n<p>H\u00e1 algum tempo, o Google Adwords oferece n\u00e3o s\u00f3 a possibilidade de exibir an\u00fancios para dispositivos m\u00f3veis, mas tamb\u00e9m podemos escolher o sistema operacional e at\u00e9 mesmo a operadora de telefonia m\u00f3vel para a qual queremos direcionar os an\u00fancios.<\/p>\n<p>Os an\u00fancios que direcionam para o download do aplicativo s\u00e3o exibidos automaticamente apenas em aparelhos que suportam esse aplicativo, evitando-se assim que por algum erro o an\u00fancio do seu aplicativo Android tenha sido mostrado em aparelhos com iOS.<\/p>\n<p>Outro ponto interessante \u00e9 que <strong>Os an\u00fancios mostram um link &quot;Download&quot; em vez de um URL<\/strong> no campo URL vis\u00edvel, tornando-os muito mais atraentes para os usu\u00e1rios do aplicativo.<\/p>\n<p>Para conseguir isso, basta incluir <strong>&#039;itunes.apple.com\/&#039;<\/strong> ou\u00a0<strong>&#039;market.android.com\/&#039;<\/strong> seguido pelo nome do aplicativo e o sistema exibir\u00e1 automaticamente<strong> &#039;Baixar aplicativo para iPhone&#039;<\/strong> ou <strong>&#039;Baixe o aplicativo Android.&#039;<\/strong><\/p>\n<p><strong>\u00d3timo, \u00e9 disso que preciso! Mas como configuro minhas campanhas do Adwords para serem exibidas apenas em determinados dispositivos m\u00f3veis?<\/strong><\/p>\n<p>Configurar uma campanha para dispositivos m\u00f3veis espec\u00edficos \u00e9 MUITO simples, basta ir at\u00e9 a guia &quot;Configura\u00e7\u00f5es&quot;, ir at\u00e9 a op\u00e7\u00e3o &quot;Redes e Dispositivos&quot;, em &quot;Dispositivos&quot; escolher &quot;Eu mesmo quero selecion\u00e1-los ...&quot; e selecionar as seguintes op\u00e7\u00f5es:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/adwords-android-iphone.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1200\" title=\"adwords android iphone\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/adwords-android-iphone.jpg\" alt=\"\" width=\"600\" height=\"298\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/adwords-android-iphone.jpg 600w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2011\/04\/adwords-android-iphone-300x149.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p style=\"text-align: left;\">Assim que essas configura\u00e7\u00f5es forem salvas, nossos an\u00fancios ser\u00e3o exibidos apenas para dispositivos com o sistema operacional escolhido.<\/p>\n<p><strong>E que experi\u00eancia voc\u00ea tem na promo\u00e7\u00e3o de aplicativos com o Google Adwords?<\/strong> \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>Si te dedic\u00e1s o pens\u00e1s dedicarte a desarrollar aplicaciones para Android o para iOS (iPhone, iPad, iPod, etc.), es muy probable que en alg\u00fan momento te hayas encontrado con la siguiente pregunta filos\u00f3fica fundamental: C\u00f3mo !#@$ hago que m\u00e1s gente descargue mis aplicaciones?!? Desde ya hace alg\u00fan buen tiempo que Google Adwords ofrece no solamente&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14],"class_list":["post-1197","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo usar Adwords para Promover Apps de Android y iOS - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"C\u00f3mo usar Google Adwords para Promover Apps (aplicaciones) de Android y iOS.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/how-to-use-adwords-para-promover-android-and-ios-apps\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo usar Adwords para Promover Apps de Android y iOS - 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