{"id":1220,"date":"2011-05-11T11:29:39","date_gmt":"2011-05-11T14:29:39","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=1220"},"modified":"2011-05-11T11:29:39","modified_gmt":"2011-05-11T14:29:39","slug":"google-adwords-nueva-opcion-de-orientacion-a-tablets","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/google-adwords-new-option-to-target-tablets\/","title":{"rendered":"Google Adwords: Nova op\u00e7\u00e3o para segmenta\u00e7\u00e3o de tablets"},"content":{"rendered":"<p>Com o crescimento <strong>ESTRONDO!<\/strong> dos tablets, o Google Adwords n\u00e3o poderia ficar para tr\u00e1s e anunciar em seu blog oficial que nas pr\u00f3ximas semanas estar\u00e1 lan\u00e7ando um novo <a href=\"http:\/\/adwords-es.blogspot.com\/2011\/05\/presentacion-de-las-nuevas-opciones-de.html\">op\u00e7\u00e3o de segmenta\u00e7\u00e3o para tablet<\/a>.<\/p>\n<p>A nova op\u00e7\u00e3o ser\u00e1 encontrada na se\u00e7\u00e3o &quot;Redes e dispositivos&quot; da guia &quot;Configura\u00e7\u00e3o&quot; com o nome <strong>&quot;Tablets com navegadores completos&quot;<\/strong>.<\/p>\n<p>A ideia dessa op\u00e7\u00e3o \u00e9 ser capaz de direcionar campanhas facilmente para todos os dispositivos que se enquadram na categoria de tablet, podendo escolher o tipo de dispositivo e sistema operacional que queremos segmentar com precis\u00e3o.<\/p>\n<h3>Layout da p\u00e1gina de destino<\/h3>\n<p>Se vamos orientar uma campanha para tablets, \u00e9 muito importante desenhar uma landing page otimizada para ela, levando em considera\u00e7\u00e3o as limita\u00e7\u00f5es e resolu\u00e7\u00e3o desses dispositivos.<\/p>\n<p>Esta n\u00e3o \u00e9 apenas uma &quot;pr\u00e1tica recomendada&quot; recomendada, mas <strong>o sistema limitar\u00e1 o escopo de uma campanha que usa uma p\u00e1gina de destino que n\u00e3o considera otimizada para tablets<\/strong> (por exemplo: p\u00e1ginas feitas em flash)<\/p>\n<h3>Vantagens de direcionar campanhas para tablets<\/h3>\n<p>Dependendo do produto ou servi\u00e7o que voc\u00ea promove, essa nova op\u00e7\u00e3o pode ser vital e tamb\u00e9m pode passar despercebida.<\/p>\n<p>Se voc\u00ea desenvolve ou vende aplicativos, servi\u00e7os da web, acess\u00f3rios para tablets ou tablets, essa nova op\u00e7\u00e3o pode impulsionar muito seus neg\u00f3cios.<\/p>\n<p><strong>Imagine bombardear todos os usu\u00e1rios do iPad 1 com an\u00fancios do iPad 2, isso \u00e9 maldade hehe<\/strong><\/p>\n<p>Se a campanha for mais voltada para a marca, ser capaz de atingir um grupo demogr\u00e1fico espec\u00edfico \u00e9 igualmente poderoso.<\/p>\n<h3>Tipos de an\u00fancios que podem ser exibidos em tablets<\/h3>\n<p>Os tablets s\u00f3 poder\u00e3o ver an\u00fancios de texto padr\u00e3o e an\u00fancios gr\u00e1ficos (pelo menos por agora!).<\/p>\n<p>Pessoalmente, vou tentar essa op\u00e7\u00e3o quando eles lan\u00e7arem abertamente, nunca \u00e9 demais ter mais op\u00e7\u00f5es para Display.<\/p>\n<p><strong>Algum de voc\u00eas acha que esta nova op\u00e7\u00e3o pode ajudar muito em suas campanhas?<\/strong> \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>Con el creciente BOOM! de las tablets, Google Adwords no se pod\u00eda quedar atr\u00e1s y anunci\u00f3 en su blog oficial que dentro de las siguientes semanas estar\u00e1n lanzando una nueva opci\u00f3n de orientaci\u00f3n a tablets. La nueva opci\u00f3n se encontrar\u00e1 en la secci\u00f3n \u00abRedes y dispositivos\u00bb de la pesta\u00f1a \u00abConfiguraci\u00f3n\u00bb con el nombre \u00abTablets con&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14],"class_list":["post-1220","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Adwords: Nueva opci\u00f3n de Orientaci\u00f3n a Tablets - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google Adwords presenta nueva opci\u00f3n de orientaci\u00f3n de anuncios a Tablets.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/google-adwords-new-option-to-target-tablets\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Adwords: Nueva opci\u00f3n de Orientaci\u00f3n a Tablets - 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